GET READY FOR YOUR BEST (ADULT) CHRISTMAS YET & GET YOUR FREE MINDFUL DRINKING ADVENT CALENDAR AT http://mindfuldrinkingadvent.com/

If you've ever wondered why that glass of wine or pint of beer hits differently now than it did ten years ago, this episode breaks down the reality behind why midlife drinking hits differently.

I explore three critical body changes that make alcohol more potent as we age: declining water content (dropping from 60% to 50% by our 50s), hormonal shifts during menopause and andropause, and how alcohol sabotages the restorative sleep our bodies desperately need.

From practical pacing strategies to adaptogenic alternatives and sleep hygiene tips, I offer actionable ways to work with your changing body rather than fight against it. Because you're not broken – you're just not 18 anymore.

0:00 Listener Question Inspo
2:42 Body Water And Alcohol Intensity
5:47 Hormones, Menopause And Andropause
8:27 Weight gain, adaptogens & nootropics
10:21 The Nightcap Myth And REM Sleep
13:34 Sleep Hygiene And Alcohol-Free Nightcaps

Also mentioned:
Healthy Metal*
Trip Magnesium drinks*

Best episode to listen to next:
#78 How Your Tastes Change When You Start Drinking Low/No

===
🌱 Reset the way alcohol shows up in your life with the 4 Week Midlife Mindful Drinking Reset
https://www.lownodrinker.com/4weekreset

===
🧐 Take the quiz and find out what's REALLY driving your midlife drinking habits
https://www.lownodrinker.com/

===
💰 Get 10% off drinks at Wise Bartender with code LOWNODRINKERMAGAZINE
https://wisebartender.co.uk/lownodrinkermagazine *

===
*Some links are affiliate links. If you make a purchase, Low No Drinker may earn a commission. Thank you.

Sign up to the Low No Drinker Mindful Drinking Advent Calendar for free and get ready for your best (adult) Christmas yet! - https://www.lownodrinker.com/mindfuladvent

This week, I’m joined by Andy Wingate, Asahi UK’s Director of Category, for a fascinating deep dive into the world of big beer and its growing commitment to the alcohol-free market for the companies leading alcohol-free beers, Peroni 0.0 & Asahi Super Dry 0.0.

We get into the real-world challenges the brand faces in bringing 0.0 beer to pubs on draught, as well as the impact of competitor marketing.

We also tackle some of the thornier questions, including whether "Big Alcohol’s" involvement helps or hinders the category. And Andy is refreshingly candid about the balance between commercial goals, genuine cultural change and competitor impact.

You’ll hear how Peroni 0.0 and Asahi 0.0 were created to match their full-strength counterparts as closely as possible, and why Asahi has set itself an ambitious goal of 15% of its global revenue to come from non-alcoholic products.

It’s an honest, insight-packed conversation that shines a light on how even the biggest players are facing challenges adapting to the mindful drinking movement, but why that’s good news overall for all of us who want more choice when we drink differently.

WE CHAT ABOUT
0:00 Andy's story
5:37 Why did Asahi/Peroni join the non-alc space?
8:17 15% target low/no target
12:15 Balancing 0% marketing & full-strength promotion
14:44 The impact of Heineken's ad spend
21:26 The future of alcohol-free Asahi & Peroni in pubs
25:35 Asahi/Peroni 0.0 on draught?
35:37 European-inspired market potential
38:37 The BBQ-Q

https://www.asahibeer.co.uk/

Try Asahi Super Dry 0.0 - https://collabs.shop/jnmcmp*
Try Peroni 0.0 - https://collabs.shop/jgsnbk*

===
🌱 Reset the way alcohol shows up in your life with the 4 Week Midlife Mindful Drinking Reset
https://www.lownodrinker.com/4weekreset

===
🧐 Take the quiz and find out what's REALLY driving your midlife drinking habits
https://www.lownodrinker.com/

===
💰 Get 10% off drinks at Wise Bartender with code LOWNODRINKERMAGAZINE
https://wisebartender.co.uk/lownodrinkermagazine *

===
*Some links are affiliate links. If you make a purchase, Low No Drinker may earn a commission. Thank you.

Take the 90-second quiz to find out your midlife drinking motivators + get your free bonus https://www.lownodrinker.com/
===


If you’ve decided to drink differently but still want to enjoy your social life, this episode is your ultimate guide to mindful nights out.

I walk you through how to plan before, during, and after your evening so you can stay in control and still have fun.

From setting clear intentions and managing expectations with friends, to communicating with the bar staff and why staying hydrated is so important as we age, if you do decide to drink.

We’ll look at practical moderation techniques like zebra striping and coasting, plus, importantly, how to reflect without judgment the next day.

Because drinking less in midlife shouldn’t mean missing out on good times with good friends.

0:00 Before, During, After: The Plan
3:03 Set Intentions That Aren’t About Alcohol
7:13 Manage Expectations
9:32 Research Venues And Low/No Menus
10:37 Moderation Methods And Personal Rules
12:29 At The Venue: Quality Over Quantity
14:28 Slow Down, Pause, And Check In
17:24 Mindfully low, no and light
19:57 The Morning After The Night Before
21:39 No Failure, Only Learning


Also mentioned:
ep#114 KAM Insights
ep#63 Zebra Striping & Bookending
ep#74 Coasting

===
🌱 Reset the way alcohol shows up in your life with the 4 Week Midlife Mindful Drinking Reset
https://www.lownodrinker.com/4weekreset

===
🧐 Take the quiz and find out what's REALLY driving your midlife drinking habits
https://www.lownodrinker.com/

===
💰 Get 10% off drinks at Wise Bartender with code LOWNODRINKERMAGAZINE
https://wisebartender.co.uk/lownodrinkermagazine *

===
*Some links are affiliate links. If you make a purchase, Low No Drinker may earn a commission. Thank you.

Take the 90-second quiz to find out your midlife drinking motivators + get your free bonus https://www.lownodrinker.com/

Changing your drinking habits doesn't just affect you – it impacts your partner too.

Today, I'm exploring why your other half might be struggling with your decision to drink less, even when they have the best intentions.

From fears about losing shared rituals to worries about their own drinking habits being challenged, I break down nine key concerns partners face and, crucially, how to navigate these conversations with honesty and compassion.

Whether you're worried your relationship can't survive your mindful drinking journey or you're facing resistance from your partner, this episode offers practical strategies for getting on the same page and building a stronger relationship together.

0:00 Why drinking changes can rock relationships
1:56 No blame allowed
3:49 Relationship fears: Will our dynamic change?
6:23 Losing shared drinking rituals
8:26 Uncertainty about what’s next
9:52 Emotional vulnerability
11:07 The impact on shared spending
12:19 Fears about themself: Holding up a mirror
13:17 Judgement & Pressure to change
14:19 Genuine concern for your well-being
14:59 Why you need their support
16:26 Managing your partner's fears with compassion
20:42 More support

===
🌱 Reset the way alcohol shows up in your life with the 4 Week Midlife Mindful Drinking Reset
https://www.lownodrinker.com/4weekreset

===
🧐 Take the quiz and find out what's REALLY driving your midlife drinking habits
https://www.lownodrinker.com/

===
💰 Get 10% off drinks at Wise Bartender with code LOWNODRINKERMAGAZINE
https://wisebartender.co.uk/lownodrinkermagazine *

===
*Some links are affiliate links. If you make a purchase, Low No Drinker may earn a commission. Thank you.

Katy Moses, founder of KAM Insight, joins me to unpack the latest findings from their groundbreaking "Drinking Differently" report, produced in partnership with Lucky Saint.

Katie reveals why moderation—not abstinence—is the real story driving the low and no revolution, with 76% of UK adults actively employing tactics to reduce alcohol intake.

We explore the £800 million opportunity pubs are missing by defaulting to tap water, why the over-55s are finally joining younger generations in moderating, and how terms like "zebra striping" and "bookending" have helped the industry understand changing consumer behaviour.

Katy shares crucial insights on what venues need to do to capture this growing market and why flexibility has become the defining word of our drinking culture.


0:00 Katy's story
5:27 Why 'drinking differently'?
9:57 It's not all about Gen-Z
12:13 Flexibility & choice
18:26 Welcome to the over 55s
25:19 The Health Halo
30:47 The language of moderation
36:49 Where to find the report
38:57 The BBQ-Q

Get the KAM Insights Low+No Report

Also mentioned:
Trip*
Lucky Saint Lemon*
Everleaf*

===
🌱 Reset the way alcohol shows up in your life with the 4 Week Midlife Mindful Drinking Reset
https://www.lownodrinker.com/4weekreset

===
🧐 Take the quiz and find out what's REALLY driving your midlife drinking habits
https://www.lownodrinker.com/

===
💰 Get 10% off drinks at Wise Bartender with code LOWNODRINKERMAGAZINE
https://wisebartender.co.uk/lownodrinkermagazine *

===
*Some links are affiliate links. If you make a purchase, Low No Drinker may earn a commission. Thank you.

With Sober October starting today, I'm exploring when (and if) you should take a break from alcohol.

Why designated challenges like Dry January and Sober October get criticism, particularly when people restrict their entire social life and end up miserable, and share what actually makes these alcohol-free breaks successful.

The truth? There's never a perfect time to take a break, so stop waiting for your calendar to magically clear.

I reveal why white-knuckling through 30 days only to binge afterwards defeats the purpose, and share alternative approaches to mindful drinking and moderation that don't involve counting every drink.

Whether you're considering a complete alcohol break or exploring different moderation techniques, this episode will help you take back the power of choice on your own terms and finally take a real step towards resetting your drinking.

2:10 The critique of dry months challenges

7:10 How to make the most of your month off

8:43 What happens after your month off

11:51 Taking your own break

13:16 Is there ever a perfect time to take a booze break?

15:41 The 3 things that make a successful alcohol reset

===
🌱 Reset the way alcohol shows up in your life with the 4 Week Midlife Mindful Drinking Reset
https://www.lownodrinker.com/4weekreset

===
🧐 Take the quiz and find out what's REALLY driving your midlife drinking habits
https://www.lownodrinker.com/

===
💰 Get 10% off drinks at Wise Bartender with code LOWNODRINKERMAGAZINE
https://wisebartender.co.uk/lownodrinkermagazine *

===
*Some links are affiliate links. If you make a purchase, Low No Drinker may earn a commission. Thank you.

Rejection stings, especially when you're changing your drinking patterns and facing family expectations or shifting friendship dynamics.

After being turned down by a podcast host because of my moderation stance, I dive into how the fear of rejection holds us back from making choices that truly serve us. In this episode, we’ll unpack how family expectations, workplace pressure, and the subtle shifts in friendship dynamics can challenge your resolve to drink differently.

Tune in to learn why some people resist your new drinking patterns—and how staying true to yourself is worth the discomfort.

1:43 Why I got rejected recently

5:07 Workplace Rejection

7:12 Rejection from Friends

9:31 Family Resistance to Changing Habits

===
🌱 Reset the way alcohol shows up in your life with the 4 Week Midlife Mindful Drinking Reset
https://www.lownodrinker.com/4weekreset

===
🧐 Take the quiz and find out what's REALLY driving your midlife drinking habits
https://www.lownodrinker.com/

===
💰 Get 10% off drinks at Wise Bartender with code LOWNODRINKERMAGAZINE
https://wisebartender.co.uk/lownodrinkermagazine *

===
*Some links are affiliate links. If you make a purchase, Low No Drinker may earn a commission. Thank you.

Breaking decades of drinking habits in midlife isn’t about willpower – it’s about understanding triggers, actions, and rewards, and then reshaping them to work in your favour.

In this episode, I explore why habits form, why they’re so hard to undo, and how stress plays such a big role in keeping us stuck.

I share practical steps to help you swap old autopilot behaviours for new actions that actually bring relief and joy, and why progress, not perfection, is the key.

0:00 Setting the scene
1:52 Moderating in midlife
3:04 Understanding the habit cycle
7:31 The trouble with stress
8:16 Step 1 - Reduce stress
9:36 Step 2 - Take new actions
12:41 Step 3 - Be prepared
15:22 Will it work every time?

===
🌱 Reset the way alcohol shows up in your life with the 4 Week Midlife Mindful Drinking Reset
https://www.lownodrinker.com/4weekreset

===
🧐 Take the quiz and find out what's REALLY driving your midlife drinking habits
https://www.lownodrinker.com/

===
💰 Get 10% off drinks at Wise Bartender with code LOWNODRINKERMAGAZINE
https://wisebartender.co.uk/lownodrinkermagazine *

===
*Some links are affiliate links. If you make a purchase, Low No Drinker may earn a commission. Thank you.