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==============================================
QUOTES
“It's going to be cooler to buy a non-alcoholic drink than an alcoholic drink sooner rather than later.”

“You know it's fascinating and I think that's why I cannot see this being anything other than the most important change to the drinks landscape in my lifetime, for sure.”

NOTES
Pivoting from a successful consultancy career to launching a game-changing alcohol-free cider is no easy task, but that’s just what Chance Clean Cider founder John Logue has done.

In this conversation, he tells me exactly what that two-year journey has involved.

In a really candid and open conversation, John takes us from ideation to creation and shares how the network of low/no-&-light industry professionals he’s built along the way from working with non-alcoholic brands like Lucky Saint, Crossip and Rekorderlig has played an essential role in supporting his dream.

From labelling issues to self-doubt, John’s experienced it all, but his passion for buoying an often-neglected sector of low/no has kept him going and led him to create a wonderful and much-needed drink.

With big plans for the next phase of Chance Clean Cider, John shares how his passion for music and festivals will impact the trajectory of the brand and how he’s focusing on on-premises sales as a route to reaching drinkers like him who love a cold, crisp, (& sustainable) cider made with England’s finest apples.

TRY CHANCE CLEAN CIDER

We also talk about:
Cloudwater Boring AF
Punk AF*
Guinness 0.0*
Big Drop*
Lucky Saint*
Crossip interview
Rebuttal:Don't believe the hype

=========================
Best episode to check out next -

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The Low No Drinker Podcast is hosted by Denise Hamilton-Mace, the founder and editor of Low No Drinker Magazine.

Bringing you closer to the people, places and brands leading the low-&-no-alcohol revolution!

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==============================================
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======================================================
QUOTES FROM THE SHOW

“At every event we do, at least one person would be like “Non-alcoholic! What's the point?” Sometimes, they used to anger me. […] But I can understand where they're coming from. I mean, alcohol in Scotland is important.”

========================================================
NOTES FROM THE SHOW

This episode is a meeting of generations and a testament to what low/no-&-light does to bring people together in a whole new world of appreciation for a life less intoxicated.

Lewis Kennedy, 26, is the founder of Talonmore, a Scottish non-alcoholic dark spirit with notes of ginger and fresh Assam Tea.

In this episode, we discuss everything from what’s driving Gen-Z to drink less to how we can create a new drinking experience while still respecting the years of tradition behind the cocktails that the older generation has come to know and love.

Lewis takes us through the inspiration behind the brand and the help he received from his university to make this initial passing brag a reality.

Lewis unveils some plans for the brand with a new release coming soon, and of course, I ask him what he’s bringing to the BBQ.

Despite being hundreds of miles apart, talking to Lewis for this episode was like having a chat with a mate over a pint in a pub, and I cannot wait for you to come and join us.

==============================================
Try Talonmore*
==============================================
We also talk about:

Jump Ship*

Wilfred’s*

Black Axe Throwing

Building Low No Nation Newsletter

==============================================
About Low No Drinker
==============================================

Best episodes to check out next -

#12 Redefining Scottish Alcohol-Free Spirits with Feragaia

#1 Low No D

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The Sober Summit: 3 DAYS, 24 SPEAKERS - DON’T MISS THE SOBER SUMMIT, SEPTEMBER 25-27 Grab your free ticket while you still can!

Remember to rate & review the podcast inside your favourite app to help more people enjoy a life less intoxicated with no judgement and no expectations.

The Low No Drinker Podcast is hosted by Denise Hamilton-Mace, the founder and editor of Low No Drinker Magazine.

Bringing you closer to the people, places and brands leading the low-&-no-alcohol revolution!

Subscribe to Low No Drinker Magazine online or in print (delivered worldwide!)

==============================================
FREEBIES
Take the Low No Drinker Personality Type Quiz

Download your free Seven Signs of Sober Curiosity eBook
==============================================

Special thanks to our sponsor We Recover Loudly

Talk to me Goose! Tell me what you think of the show?

GET YOUR FREE TICKET TO THE SOBER SUMMIT

======================================================
Take the Low No Drinker Personality Type Quiz

Download your free Seven Signs of Sober Curiosity eBook
======================================================
Joining me this week is Russell Lamb, co-founder of 6PERCENT, a new mid-range wine company producing the first in its planned range of lighter wines, a 6% merlot-cabernet sauvignon blend with half the ABV but all of the flavour.

Starting life as a lockdown wine-tasting company, Russ and his wife, Gabbi, soon came to realise that there was a demand from their clients for lower ABV wines that they were not able to meet with anything they could find and so they decided to solve the problem themselves.

In this episode we discuss the challenges in not only making a 6% wine, but in sharing it with a world that is not always ready to hear about it (let alone taste it).

We talk about the ever-present question of why lower alcohol drinks are priced the way they are even though they don’t contain alcohol (I love Russ’ answer to this by the way).

We also spend a lot of time examining the mid-range/light-alcohol category as a whole (there’s a lot to cover), blended drinking habits, and how we communicate to consumers the benefits of these new lower-alcohol drinks.

Of course, there’s the Low No Drinker BBQ-Q in which Russell shares some of his favourite go-to low/no-&-light drinks and if you’re looking to get in on the ground floor of this emerging category Russell opens up about their upcoming fundraising round*.

I truly enjoyed Russell’s company on this chat, and I enjoyed tasting his wine. If you want to give it a try too, 6PERCENT has kindly shared the code GREATTASTE10 for listeners in Low No Nation to get 10% off their order (plus free shipping over £30) at their website https://www.6percent.wine/

Make sure you tag us both on Instagram when you try it @6percent.wine & @lownodrinkermagazi

Thanks to our sponsor:
The Sober Summit: 3 DAYS, 24 SPEAKERS - DON’T MISS THE SOBER SUMMIT, SEPTEMBER 25-27 Grab your free ticket while you still can!

Remember to rate & review the podcast inside your favourite app to help more people enjoy a life less intoxicated with no judgement and no expectations.

The Low No Drinker Podcast is hosted by Denise Hamilton-Mace, the founder and editor of Low No Drinker Magazine.

Bringing you closer to the people, places and brands leading the low-&-no-alcohol revolution!

Subscribe to Low No Drinker Magazine online or in print (delivered worldwide!)

==============================================
FREEBIES
Take the Low No Drinker Personality Type Quiz

Download your free Seven Signs of Sober Curiosity eBook
==============================================

Special thanks to our sponsor We Recover Loudly

Talk to me Goose! Tell me what you think of the show?

GET YOUR FREE TICKET TO THE SOBER SUMMIT

======================================================
Take the Low No Drinker Personality Type Quiz

Download your free Seven Signs of Sober Curiosity eBook
======================================================

QUOTES FROM THE SHOW

“I don't really care that wine is normally made from grapes or that a gin is made from, you know, distillates of xyz herbs.”

“Do I think it's impossible? No, I don't think it's impossible, I think it takes time.”

========================================================

NOTES FROM THE SHOW

Bringing you more international insight from Low No Nation, in this week’s conversation, I’m chatting with GNISTA founder Erika Ollén about her unique range of ‘not’ wines and ‘not’ spirits.

I love Erika’s story and how her goal was always to make the best liquid by travelling the world to ask the drink makers what they wanted from a non-alcoholic liquid to make the best cocktails.

After years of research GNISTA launched in 2019 to an international market of bartenders and drinks enthusiasts who just happen to prefer their drinks alcohol-free at times.

Erika shares her experiences of creating her Frenh & Italian style ‘not’ wines and we discuss the challenges of getting the same buy-in from sommeliers as she did from the bartenders she spoke to.

Non-alcoholic GNISTA is available in 10 markets around the world, but Brexit has impacted the way the business runs from the UK. We also talk about the pros & cons of ‘big alcohol’ and the buying power of millennials in the low/no-&-light alcohol space.

Despite a technical glitch that nearly set my camera on fire, this is a great conversation full of insight and new perspective.

==============================================

Try GNISTA
==============================================
We also talks about:
Caliente

Thanks to our sponsor:
The Sober Summit: 3 DAYS, 24 SPEAKERS - DON’T MISS THE SOBER SUMMIT, SEPTEMBER 25-27 Grab your free ticket while you still can!

Remember to rate & review the podcast inside your favourite app to help more people enjoy a life less intoxicated with no judgement and no expectations.

The Low No Drinker Podcast is hosted by Denise Hamilton-Mace, the founder and editor of Low No Drinker Magazine.

Bringing you closer to the people, places and brands leading the low-&-no-alcohol revolution!

Subscribe to Low No Drinker Magazine online or in print (delivered worldwide!)

==============================================
FREEBIES
Take the Low No Drinker Personality Type Quiz

Download your free Seven Signs of Sober Curiosity eBook
==============================================

Special thanks to our sponsor We Recover Loudly

Talk to me Goose! Tell me what you think of the show?

GET YOUR FREE TICKET TO THE SOBER SUMMIT

======================================================
Take the Low No Drinker Personality Type Quiz
======================================================

QUOTES FROM THE SHOW

“Whether you're drinking or not drinking, whether you're a vegetarian or a vegan or you like a steak, we should be accepting of you and welcoming and inclusive, and that's really for me why no and low exists.”

“I stand by my medium fish because the pond also contains Diageo and Pernod and Campari and many other companies that are way, way bigger.”

“It's not for people that don't drink, it's for people that don't want to drink that round.”

========================================================

NOTES FROM THE SHOW

How do you go from conservational biology to alcohol-free mixology?

I had no idea, so I asked the man who did it with style: Paul Mathew, the founder of Everleaf Non-Alcoholic Aperitifs.

Not only has this range changed my appreciation for the aperitif category, but speaking to Paul opened up a world of botanical awareness that makes you want to dive right in with him.

In this episode, Paul Mathew’s humble approach to the great things he’s achieved with the brand is matched by his passion for an on-trade industry that saw him go from university student to world traveller. And it’s an industry which he is excited and motivated to support as the nation considers it’s drinking habits both in the home and in our bars.

In our chat, we cover everything from non-alcoholic cocktail competitions to the international low/no-drinking movement. We consider whether bar menus should add ABVs or units to their drinks lists, and Paul shares a fond appreciation for the amazing team around him.

I ask Paul, “What’s next for Everleaf?” and, of course, our now infamous BBQ-Q (and you won’t be surprised to know that Paul’s list is a long one!)

As one of the leading brands in the low/no-&-light drinks industry, it was an honour to interview a founder who is still so firmly rooted in what he believes in, never straying from his love of all things nature and his goals to build a sustainable brand that gives back to the forests, marines

Thanks to our sponsor:
The Sober Summit: 3 DAYS, 24 SPEAKERS - DON’T MISS THE SOBER SUMMIT, SEPTEMBER 25-27 Grab your free ticket while you still can!

Remember to rate & review the podcast inside your favourite app to help more people enjoy a life less intoxicated with no judgement and no expectations.

The Low No Drinker Podcast is hosted by Denise Hamilton-Mace, the founder and editor of Low No Drinker Magazine.

Bringing you closer to the people, places and brands leading the low-&-no-alcohol revolution!

Subscribe to Low No Drinker Magazine online or in print (delivered worldwide!)

==============================================
FREEBIES
Take the Low No Drinker Personality Type Quiz

Download your free Seven Signs of Sober Curiosity eBook
==============================================

Special thanks to our sponsor We Recover Loudly

Talk to me Goose! Tell me what you think of the show?

GET YOUR FREE TICKET TO THE SOBER SUMMIT

==============================================
Take the Low No Drinker Personality Type Quiz
==============================================

Alcohol-free drinks still get a bad rap.


Whether from those who’ve tried one and written off the whole category or from recovery personas rejecting the premise of alcohol alternatives.


But as with all things in life, there is no one-size-fits-all answer to whether alcohol-free drinks are triggers or lifesavers.


In this episode, I share some of my findings from research into the question as well as the experience of a recovery coach with lived experience.


Inspired by an Instagram post proclaiming that NA beers are akin to “using behaviour”, I share the power and the challenge of appreciating alcohol-adjacent drinks from those in recovery to general consumption.

Remember to rate & review the podcast inside your favourite app to help more people enjoy a life less intoxicated with no judgement and no expectations.

The Low No Drinker Podcast is hosted by Denise Hamilton-Mace, the founder and editor of Low No Drinker Magazine.

Bringing you closer to the people, places and brands leading the low-&-no-alcohol revolution!

Subscribe to Low No Drinker Magazine online or in print (delivered worldwide!)

==============================================
FREEBIES
Take the Low No Drinker Personality Type Quiz

Download your free Seven Signs of Sober Curiosity eBook
==============================================

Special thanks to our sponsor We Recover Loudly

Talk to me Goose! Tell me what you think of the show?

GET YOUR FREE TICKET TO THE SOBER SUMMIT

==============================================
Take the Low No Drinker Personality Type Quiz
==============================================

What inspired a successful serial entrepreneur to transition into the world of non-alcoholic beverages?

David Begg is the founder and driving force behind REAL Drinks Co, the naturally fermented sparkling tea brand.

Inspired by his passion for homegrown food and fermentation, David turned his hobby from a garage corner operation (with his wife’s permission, of course) to, several years later, opening the first non-alcoholic fermentery based in Buckinghamshire, south-east England.

REAL is the sparkling tea brand revolutionising the low/no industry by helping everyone “celebrate life unconstrained”.

David takes us through each of his teas and the meticulous process that goes into creating them, from personally travelling the world to assess the finest quality leaves to the DNA testing to understand exactly how they deliver flavour and drive complexity.

We look at the unique intersection of winemaking and tea fermentation that Real Drinks Co. has mastered, sidestepping the traditional challenges of dealcoholising wines and beers.

Learn all about REAL’s three distinct and luxurious beverages, Peony Blush, Royal Flush, and Dry Dragon, as David takes us through each liquid's flavour profile with a sneak insight into the production process.

Whether you're a seasoned connoisseur or a curious newcomer, this episode promises to enlighten and excite your palate with the art of non-alcoholic fermentations.

==============================================

Try REAL*
==============================================

We also talked about:
Lucky Saint*

Crossip*

Big Drop*

Botivo*

==============================================

=================

Thanks to our sponsor:
The Sober Summit: 3 DAYS, 24 SPEAKERS - DON’T MISS THE SOBER SUMMIT, SEPTEMBER 25-27 Grab your free ticket while you still can!

Remember to rate & review the podcast inside your favourite app to help more people enjoy a life less intoxicated with no judgement and no expectations.

The Low No Drinker Podcast is hosted by Denise Hamilton-Mace, the founder and editor of Low No Drinker Magazine.

Bringing you closer to the people, places and brands leading the low-&-no-alcohol revolution!

Subscribe to Low No Drinker Magazine online or in print (delivered worldwide!)

==============================================
FREEBIES
Take the Low No Drinker Personality Type Quiz

Download your free Seven Signs of Sober Curiosity eBook
==============================================

Special thanks to our sponsor We Recover Loudly

Talk to me Goose! Tell me what you think of the show?

GET YOUR FREE TICKET TO THE SOBER SUMMIT

Pooja Sharma-Jones is the dynamic Chief Marketing Officer for Mocktails, the leading RTD alcohol-free cocktail company in both the UK & the US.

In this conversation, she takes us through her own incredible journey working for some of the most dynamic and influential F&B companies in the UK and how that path led to her embarking on an industry that she admits, at first, she wasn’t very sure of.

From working with the innovative Luke Boase in the early days of Lucky Saint to stepping into a role at Mocktails tailor-made for her unique set of skills.

We learn the love story behind the inception of Mocktails and how it went from a US cocktail-shaker-style drink, to bottles, to the nitro-charged cans we know and love today.

Pooja shares some of the challenges of making it into grocery megastore Sainsburys, the Metropolitan pub chain and trying to stay top-of-mind in the low/no event space.

And, of course, I get her BBQ drink recommendations before we finish up with a look at Pooja’s predictions for the future of low-and-no.

Thanks to our sponsor:
The Sober Summit: 3 DAYS, 24 SPEAKERS - DON’T MISS THE SOBER SUMMIT, SEPTEMBER 25-27 Grab your free ticket while you still can!

Remember to rate & review the podcast inside your favourite app to help more people enjoy a life less intoxicated with no judgement and no expectations.

The Low No Drinker Podcast is hosted by Denise Hamilton-Mace, the founder and editor of Low No Drinker Magazine.

Bringing you closer to the people, places and brands leading the low-&-no-alcohol revolution!

Subscribe to Low No Drinker Magazine online or in print (delivered worldwide!)

==============================================
FREEBIES
Take the Low No Drinker Personality Type Quiz

Download your free Seven Signs of Sober Curiosity eBook
==============================================

Special thanks to our sponsor We Recover Loudly