This episode covers the following chapters from the book:

• SECTION 1: WHY MOST WEB DESIGN IS DONE WRONG—AND HOW TO DO IT RIGHT, LIKE THE WINNERS
  • Why this is the only book of its kind (and why its techniques will transform your website, your business and your career, like they have ours)
  • How we define conversion rate optimization (CRO)
  • (Few people appreciate) why CRO is the most important activity for your business—and your career
  • Reasons to start CRO now

How to get the most from Making Websites Win:

1. To see all the resources mentioned in Making Websites Win, visit https://conversion-rate-experts.com/book-links/.
2. All profits from Making Websites Win are donated to the charity Mary’s Meals. This version is free, but if you’d like to donate regardless (thanks!), visit https://www.marysmeals.org/.
3. To keep up to date with new techniques for growing websites, get the free email newsletter from https://conversion-rate-experts.com/gifts/. When you join, you’ll also get some useful reports, including examples of winning pages that have more than doubled the sales of Conversion Rate Experts’ clients.
4. To hear some additional useful how-to guides for improving websites, subscribe to our other podcast—the Conversion Rate Experts podcast—at https://conversion-rate-experts.com/podcasts/.
5. To see almost a hundred interviews with companies whose profits have been transformed by the techniques described in this audiobook, visit https://conversion-rate-experts.com/clients-and-results/.
6. If you notice anything you think is inaccurate, wrong, or missing, please let us know by emailing feedback@conversion-rate-experts.com.
7. If you’d like a bargain-priced copy of the eBook version of Making Websites Win—or a nice hardcover—visit https://conversion-rate-experts.com/book/.
8. The authors are available for interviews, opinion pieces, and odd jobs around the home. Just email oddjobs@conversion-rate-experts.com.

This episode covers the following chapters from the book:

• SECTION 1 (CONTINUED): WHY MOST WEB DESIGN IS DONE WRONG—AND HOW TO DO IT RIGHT, LIKE THE WINNERS
  • Why doubling a website’s conversion rate is easier than it sounds
  • Choose your role models wisely: Take inspiration from this awe-inspiring story of how one of our clients went from zero to half a billion dollars
  • Why the world’s top websites are winning (and how yours can too)
  • Why you should avoid meek tweaking (and not just because it sounds creepy)
  • DiPS (Diagnose → Problem → Solution) thrashes meek tweaking
• SECTION 2: DIAGNOSIS. THE ULTIMATE GUIDE TO TOOLS AND TECHNIQUES TO UNDERSTAND HOW YOUR WEBSITE CAN BE IMPROVED
  • A goldmine of techniques
  • Why it pays to understand your visitors
  • Techniques for low-traffic websites
  • Installing a tag manager (to help you activate and deactivate tags without having to speak with your IT department each time)
  • Diagnose by…using web analytics (to track where your visitors came from, and which links they clicked on)
  • Diagnose by…capturing easy-to-interpret click maps (to see exactly where visitors clicked—even if it wasn’t on a link)
  • Diagnose by…using session-recording tools (to see videos of visitors’ screens and more)

How to get the most from Making Websites Win:

1. To see all the resources mentioned in Making Websites Win, visit https://conversion-rate-experts.com/book-links/.
2. All profits from Making Websites Win are donated to the charity Mary’s Meals. This version is free, but if you’d like to donate regardless (thanks!), visit https://www.marysmeals.org/.
3. To keep up to date with new techniques for growing websites, get the free email newsletter from https://conversion-rate-experts.com/gifts/. When you join, you’ll also get some useful reports, including examples of winning pages that have more than doubled the sales of Conversion Rate Experts’ clients.
4. To hear some additional useful how-to guides for improving websites, subscribe to our other podcast—the Conversion Rate Experts podcast—at https://conversion-rate-experts.com/podcasts/.
5. To see almost a hundred interviews with companies whose profits have been transformed by the techniques described in this audiobook, visit https://conversion-rate-experts.com/clients-and-results/.
6. If you notice anything you think is inaccurate, wrong, or missing, please let us know by emailing feedback@conversion-rate-experts.com.
7. If you’d like a bargain-priced copy of the eBook version of Making Websites Win—or a nice hardcover—visit https://conversion-rate-experts.com/book/.
8. The authors are available for interviews, opinion pieces, and odd jobs around the home. Just email oddjobs@conversion-rate-experts.com.

This episode covers the following chapters from the book:

• SECTION 2 (CONTINUED): DIAGNOSIS. THE ULTIMATE GUIDE TO TOOLS AND TECHNIQUES TO UNDERSTAND HOW YOUR WEBSITE CAN BE IMPROVED
  • Diagnose by…using form-analytics software (to identify which of your form fields are causing trouble)
  • Diagnose by…using live chat (to let your visitors tell you what’s wrong with your pages)
  • Diagnose by…using cobrowsing (so your visitors can share their screens with you)
  • Diagnose by…using survey tools (to ask your visitors and customers whatever you want to know)
  • Diagnose by…using exit survey tools (to ask your visitors why they didn’t take action)
  • Diagnose by…using on-page survey tools (to ask questions at exactly the right moment)
  • Diagnose by…using a persistent “Give Feedback” button (to allow your visitors to report issues to you)
  • Diagnose by…using your website’s search tool (to discover what your visitors can’t otherwise find)
  • Diagnose by…using search engines (to be notified when people say things about you)
  • Interlude (ice creams not included): why it’s essential to empathize with your visitors
  • Diagnose by…using method marketing (become a customer so that you understand at least one customer deeply)
  • Diagnose by…using method marketing with offline competitors (because the offline world often has solved problems that the online world hasn’t)
  • Diagnose by…becoming a face-to-face salesperson (to learn how to sell the product)

How to get the most from Making Websites Win:

1. To see all the resources mentioned in Making Websites Win, visit https://conversion-rate-experts.com/book-links/.
2. All profits from Making Websites Win are donated to the charity Mary’s Meals. This version is free, but if you’d like to donate regardless (thanks!), visit https://www.marysmeals.org/.
3. To keep up to date with new techniques for growing websites, get the free email newsletter from https://conversion-rate-experts.com/gifts/. When you join, you’ll also get some useful reports, including examples of winning pages that have more than doubled the sales of Conversion Rate Experts’ clients.
4. To hear some additional useful how-to guides for improving websites, subscribe to our other podcast—the Conversion Rate Experts podcast—at https://conversion-rate-experts.com/podcasts/.
5. To see almost a hundred interviews with companies whose profits have been transformed by the techniques described in this audiobook, visit https://conversion-rate-experts.com/clients-and-results/.
6. If you notice anything you think is inaccurate, wrong, or missing, please let us know by emailing feedback@conversion-rate-experts.com.
7. If you’d like a bargain-priced copy of the eBook version of Making Websites Win—or a nice hardcover—visit https://conversion-rate-experts.com/book/.
8. The authors are available for interviews, opinion pieces, and odd jobs around the home. Just email oddjobs@conversion-rate-experts.com.

This episode covers the following chapters from the book:

• SECTION 2 (CONTINUED): DIAGNOSIS. THE ULTIMATE GUIDE TO TOOLS AND TECHNIQUES TO UNDERSTAND HOW YOUR WEBSITE CAN BE IMPROVED
  • Diagnose by…seeing how others describe it in writing (because their words are likely to reveal a lot)
  • Diagnose by…talking to a “VOC aggregator” (perhaps the fastest way to understand users)
  • Diagnose by…encouraging your visitors to phone you (so you can understand them better)
  • Diagnose by…creating—and then studying—a knowledge base of answers to your visitors’ questions (to manage the long tail of obstacles)
  • Diagnose by…running user tests (to see your pages’ shortcomings firsthand)
  • Diagnose by…using eye tracking (to identify where your visitors are looking)
  • Diagnose by…using pop-up surveys (to recruit participants for your user tests)
  • Measure your wins…using A/B testing (to test different versions of your webpages to see which is the best)
  • Know your market by…analyzing your competitors (to see what they have learned about their visitors)
  • Why each of the techniques for understanding your visitors is like a spotlight

How to get the most from Making Websites Win:

1. To see all the resources mentioned in Making Websites Win, visit https://conversion-rate-experts.com/book-links/.
2. All profits from Making Websites Win are donated to the charity Mary’s Meals. This version is free, but if you’d like to donate regardless (thanks!), visit https://www.marysmeals.org/.
3. To keep up to date with new techniques for growing websites, get the free email newsletter from https://conversion-rate-experts.com/gifts/. When you join, you’ll also get some useful reports, including examples of winning pages that have more than doubled the sales of Conversion Rate Experts’ clients.
4. To hear some additional useful how-to guides for improving websites, subscribe to our other podcast—the Conversion Rate Experts podcast—at https://conversion-rate-experts.com/podcasts/.
5. To see almost a hundred interviews with companies whose profits have been transformed by the techniques described in this audiobook, visit https://conversion-rate-experts.com/clients-and-results/.
6. If you notice anything you think is inaccurate, wrong, or missing, please let us know by emailing feedback@conversion-rate-experts.com.
7. If you’d like a bargain-priced copy of the eBook version of Making Websites Win—or a nice hardcover—visit https://conversion-rate-experts.com/book/.
8. The authors are available for interviews, opinion pieces, and odd jobs around the home. Just email oddjobs@conversion-rate-experts.com.

This episode covers the following chapters from the book:

• SECTION 3: PROBLEMS AND SOLUTIONS. THE MOST COMMON REASONS WEB VISITORS ABANDON—AND PROVEN, EASY-TO-IMPLEMENT FIXES
  • The ingredients of a winning website
  • Winning websites…are written well: if visitors can’t understand your writing, here’s how to improve it
  • Winning websites…are user-friendly: if visitors struggle to use your website, here’s how to make it easy to use
  • Winning websites…give people what they want: here’s what to do if your website doesn’t satisfy your visitors’ needs

How to get the most from Making Websites Win:

1. To see all the resources mentioned in Making Websites Win, visit https://conversion-rate-experts.com/book-links/.
2. All profits from Making Websites Win are donated to the charity Mary’s Meals. This version is free, but if you’d like to donate regardless (thanks!), visit https://www.marysmeals.org/.
3. To keep up to date with new techniques for growing websites, get the free email newsletter from https://conversion-rate-experts.com/gifts/. When you join, you’ll also get some useful reports, including examples of winning pages that have more than doubled the sales of Conversion Rate Experts’ clients.
4. To hear some additional useful how-to guides for improving websites, subscribe to our other podcast—the Conversion Rate Experts podcast—at https://conversion-rate-experts.com/podcasts/.
5. To see almost a hundred interviews with companies whose profits have been transformed by the techniques described in this audiobook, visit https://conversion-rate-experts.com/clients-and-results/.
6. If you notice anything you think is inaccurate, wrong, or missing, please let us know by emailing feedback@conversion-rate-experts.com.
7. If you’d like a bargain-priced copy of the eBook version of Making Websites Win—or a nice hardcover—visit https://conversion-rate-experts.com/book/.
8. The authors are available for interviews, opinion pieces, and odd jobs around the home. Just email oddjobs@conversion-rate-experts.com.

This episode covers the following chapters from the book:

• SECTION 3: PROBLEMS AND SOLUTIONS. THE MOST COMMON REASONS WEB VISITORS ABANDON—AND PROVEN, EASY-TO-IMPLEMENT FIXES
  • Winning websites…make the benefits clear: if your visitors aren’t persuaded of the benefits, here’s what to do
  • Winning websites…have irresistible offers: if people aren’t persuaded that your deal is great, here’s how to optimize it
  • Winning websites…are trustworthy: if visitors are wary, here’s how to make your website a powerhouse of credibility and proof

How to get the most from Making Websites Win:

1. To see all the resources mentioned in Making Websites Win, visit https://conversion-rate-experts.com/book-links/.
2. All profits from Making Websites Win are donated to the charity Mary’s Meals. This version is free, but if you’d like to donate regardless (thanks!), visit https://www.marysmeals.org/.
3. To keep up to date with new techniques for growing websites, get the free email newsletter from https://conversion-rate-experts.com/gifts/. When you join, you’ll also get some useful reports, including examples of winning pages that have more than doubled the sales of Conversion Rate Experts’ clients.
4. To hear some additional useful how-to guides for improving websites, subscribe to our other podcast—the Conversion Rate Experts podcast—at https://conversion-rate-experts.com/podcasts/.
5. To see almost a hundred interviews with companies whose profits have been transformed by the techniques described in this audiobook, visit https://conversion-rate-experts.com/clients-and-results/.
6. If you notice anything you think is inaccurate, wrong, or missing, please let us know by emailing feedback@conversion-rate-experts.com.
7. If you’d like a bargain-priced copy of the eBook version of Making Websites Win—or a nice hardcover—visit https://conversion-rate-experts.com/book/.
8. The authors are available for interviews, opinion pieces, and odd jobs around the home. Just email oddjobs@conversion-rate-experts.com.

This episode covers the following chapters from the book:

• SECTION 3: PROBLEMS AND SOLUTIONS. THE MOST COMMON REASONS WEB VISITORS ABANDON—AND PROVEN, EASY-TO-IMPLEMENT FIXES
  • Winning websites…remove risk: how to use guarantees to remove visitors’ fear of commitment
  • Winning websites…are like water chutes: if your website doesn’t appeal to both early- and late-stage buyers, here’s how to design unbeatable multistep funnels

How to get the most from Making Websites Win:

1. To see all the resources mentioned in Making Websites Win, visit https://conversion-rate-experts.com/book-links/.
2. All profits from Making Websites Win are donated to the charity Mary’s Meals. This version is free, but if you’d like to donate regardless (thanks!), visit https://www.marysmeals.org/.
3. To keep up to date with new techniques for growing websites, get the free email newsletter from https://conversion-rate-experts.com/gifts/. When you join, you’ll also get some useful reports, including examples of winning pages that have more than doubled the sales of Conversion Rate Experts’ clients.
4. To hear some additional useful how-to guides for improving websites, subscribe to our other podcast—the Conversion Rate Experts podcast—at https://conversion-rate-experts.com/podcasts/.
5. To see almost a hundred interviews with companies whose profits have been transformed by the techniques described in this audiobook, visit https://conversion-rate-experts.com/clients-and-results/.
6. If you notice anything you think is inaccurate, wrong, or missing, please let us know by emailing feedback@conversion-rate-experts.com.
7. If you’d like a bargain-priced copy of the eBook version of Making Websites Win—or a nice hardcover—visit https://conversion-rate-experts.com/book/.
8. The authors are available for interviews, opinion pieces, and odd jobs around the home. Just email oddjobs@conversion-rate-experts.com.

This episode covers the following chapter from the book:

• SECTION 3: PROBLEMS AND SOLUTIONS. THE MOST COMMON REASONS WEB VISITORS ABANDON—AND PROVEN, EASY-TO-IMPLEMENT FIXES
  • Winning websites…manage complexity: can your visitors not see the wood for the trees? Here’s an eight-step approach to managing complex sales

How to get the most from Making Websites Win:

1. To see all the resources mentioned in Making Websites Win, visit https://conversion-rate-experts.com/book-links/.
2. All profits from Making Websites Win are donated to the charity Mary’s Meals. This version is free, but if you’d like to donate regardless (thanks!), visit https://www.marysmeals.org/.
3. To keep up to date with new techniques for growing websites, get the free email newsletter from https://conversion-rate-experts.com/gifts/. When you join, you’ll also get some useful reports, including examples of winning pages that have more than doubled the sales of Conversion Rate Experts’ clients.
4. To hear some additional useful how-to guides for improving websites, subscribe to our other podcast—the Conversion Rate Experts podcast—at https://conversion-rate-experts.com/podcasts/.
5. To see almost a hundred interviews with companies whose profits have been transformed by the techniques described in this audiobook, visit https://conversion-rate-experts.com/clients-and-results/.
6. If you notice anything you think is inaccurate, wrong, or missing, please let us know by emailing feedback@conversion-rate-experts.com.
7. If you’d like a bargain-priced copy of the eBook version of Making Websites Win—or a nice hardcover—visit https://conversion-rate-experts.com/book/.
8. The authors are available for interviews, opinion pieces, and odd jobs around the home. Just email oddjobs@conversion-rate-experts.com.