Episode Summary: Join us as Devin Baptiste, the mastermind behind GroupRaise, shares his journey from the early days of cold outbound email to building a cutting-edge startup. Dive deep into the world of cold email strategies, the evolution of outbound marketing, and the challenges of scaling email outreach to millions of recipients while maintaining high engagement rates.

What You Will Learn:

• How Devin leveraged cold email to build GroupRaise from the ground up.
• Key strategies for effective cold outbound campaigns in the B2B space.
• The challenges of scaling email outreach to maintain high deliverability and engagement.
• Insights into the future of outbound marketing with AI and automation tools.
• Best practices for maintaining domain reputation and avoiding spam filters.

Featured Guest: Devin Baptiste - Founder and CEO of GroupRaise.

Host: Ben Reed, host of the Next Gen Sales Leaders Podcast.

Episode Highlights:

[00:02:15] The Cold Email Genesis: Devin discusses the early days of GroupRaise and how cold email was integral to its growth.

[00:07:40] Outbound Marketing Evolution: Insights into the shifting landscape of outbound marketing and the tools that are changing the game.

[00:14:30] Scaling Challenges: Devin dives into the complexities of sending millions of emails monthly while maintaining high open and response rates.

[00:22:05] Future of Outbound Marketing: The role of AI, dynamic personalization, and new tools in shaping the future of cold email campaigns.

[00:30:45] Best Practices: Practical advice on keeping your emails out of the spam folder and ensuring high deliverability.

[00:38:00] Advice for B2B Entrepreneurs: Devin offers insights for B2B business owners looking to leverage cold email as a powerful growth tool.

Connect with Devin:

• LinkedIn: https://www.linkedin.com/in/devin-baptiste-4ab99b3/

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