Paleo Ad Tech

Written by: Martin Kihn
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  • Summary

  • Weekly in depth interviews with the pioneers who built the first two decades of advertising technology
    Martin Kihn
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Economics
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Episodes
  • 67. Ramsey McGrory – DoubleClick to Mediaocean via Right Media

    67. Ramsey McGrory – DoubleClick to Mediaocean via Right Media
    Sep 3 2024
    Ramsey McGrory joined DoubleClick before the dot-com crash and rode it down, joining former DoubleClickers who founded Right Media, the first exchange; later moving on to Yahoo and MediaOcean as CDO.More
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    37 mins
  • 66. Daniel Jaye – starting it all with Engage

    66. Daniel Jaye – starting it all with Engage
    Aug 7 2024
    Daniel Jaye was co-founder in 1995 of Engage, a pioneer in bringing database marketing to the internet. A competitor of DoubleClick, Engage built arguably the largest database of pseudonymous profiles at the time, and Daniel and his team created innovative technologies for ETL, large-scale analytics and behavioral targeting. Daniel was also the man behind much…More
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    46 mins
  • 65. Adam Singolda – the tabula rasa of Taboola

    65. Adam Singolda – the tabula rasa of Taboola
    Jun 27 2024
    Adam Singolda is the Founder and CEO of Taboola, a performance-focused advertising company he started in 2007 after spending seven years as a cryptological engineer in the Israeli Defense Forces. Today, Taboola is a public company with 2023 revenues of $1.4 billion (and growing nicely), around 2,000 employees in 22 countries, 18,000 advertiser customers reaching…More
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    33 mins

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