Showing results by author "Martin Kihn" in All Categories

Customer 360: How Data, AI, and Trust Change Everything delivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer experience. This book helps listeners attract and engage their customers across channels and throughout their journey, from acquisition and onboarding, through service, upsell, retention, and win-back.

Weekly in depth interviews with the pioneers who built the first two decades of advertising technology

In the best-selling tradition of Liar's Poker comes a devastatingly accurate and darkly hilarious behind-the-scenes look at the wonderful world of management consulting.

Marketers are faced with a stark and challenging dilemma: Customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, customer data platforms have come to the fore. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP, so you can learn how to steer your firm toward the future of personalization.

Marty Kihn was the nicest guy in the world, until he got fed up with being passed over for promotions at work, tired of being suckered into walking his neighbor's dog, and sick of being disrespected by the man who sold him his morning coffee. On the day he turned 40, Kihn set out to transform himself from Mr. Nice Guy into a rule-breaking, power-mongering, Fox News-watching asshole.