• Patrick Glinski, President of Normative on the Need for Accessibility in Patient Support Programs.

  • Dec 18 2024
  • Length: 49 mins
  • Podcast

Patrick Glinski, President of Normative on the Need for Accessibility in Patient Support Programs.

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  • Summary

  • PSPs have been, and are increasingly, key for brands and patients alike, but their impact is often limited by accessibility. How a patient finds, interacts with and ultimately benefits from a PSP is almost wholly dependant on how accessible that program is. But the teams – both agencies and industry - who build the key points of interaction in a PSP are not often well-versed in experience design. In this episode Patrick shares his views on how innovation, empathy, patient-centricity can enhance the accessibility of Canadian PSPs.

    This episode was brought to you, in part, by NFA Health, a creative marketing agency born out of a desire to make healthcare experiences better. We appreciate their support and encourage you to learn more at, nfahealth.com.

    Our producer is Darryl Webster with Chess Originals.
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