The PharmaBrands Podcast

Auteur(s): Propeller Events
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  • Résumé

  • The Canadian healthcare marketing industry is full of personal, impactful, and fascinating stories. The PharmaBrands Podcast is proud to celebrate these stories from people, brands, organizations and businesses who are making a difference.

    For more PharmaBrands content and experiences visit PharmaBrands.ca
    © 2024 The PharmaBrands Podcast
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Épisodes
  • Sophie Deschênes, Head of Marketing, CSL Vifor & President of Women Leaders in Pharma, on Support, Mentorship and Being a Complete Person at Work.

    Sophie Deschênes, Head of Marketing, CSL Vifor & President of Women Leaders in Pharma, on Support, Mentorship and Being a Complete Person at Work.
    Nov 20 2024

    Sophie is a longstanding and passionate leader in healthcare marketing and also the President of Women Leaders in Pharma. She brings both of those perspectives to bear in this episode as she talks to host Neil Follett about the challenges of juggling many (many!) responsibilities, the importance of mentorship and how her perspective has changed over her career.

    This episode was brought to you, in part, by NFA Health, a creative marketing agency born out of a desire to make healthcare experiences better. We appreciate their support and encourage you to learn more at nfahealth.com.

    Our producer is Darryl Webster with Chess Originals.
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    43 min
  • Jennifer Carroll, Director of Communications at PAAB on the Past, Present and Future of PAAB.

    Jennifer Carroll, Director of Communications at PAAB on the Past, Present and Future of PAAB.
    Nov 6 2024

    The healthcare marketing landscape has changed a lot since PAAB was founded in 1976. Even in the last few years, submission levels to PAAB have soared and new channels and technologies have added more complexity to both how we market and how we get our content into the market. In today’s show Jen reflects on the changes within PAAB during her time there, and the changes that are to come as the organization anticipates, and plans for, change.

    Season 2 of the PharmaBrands podcast is been brought to you , in part, by NFA Health, and we thank them for being a great partner.

    Our Producer is Darryl Webster with Chess Originals.
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    46 min
  • Jessica Knox CEO at Metrix, on Changing Technologies, New Services and the Fundamentals of Understanding Your Audience.

    Jessica Knox CEO at Metrix, on Changing Technologies, New Services and the Fundamentals of Understanding Your Audience.
    Oct 23 2024

    Leading through change is the hallmark of a good CEO in 2024. From evolving client needs to new technologies, and from new service offerings to a company staffing up in new geographies, Jessica Knox is leading through a lot of change! In today’s episode Jessica shares the Metrix story, covering 40 years of history while keeping her focus firmly on the future.

    Season 1 of the PharmaBrands podcast has been brought to you by Metrix, and we thank them for being a great partner.

    Our Producer is Darryl Webster with Chess Originals.
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    39 min

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Marketing insights for the Pharmaceutical industry.

Great insights from a wide range of experts on the current trends in marketing for the pharmaceutical industry

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