Where will retail media be 12 months from now? Will the UK market finally be as "mature" as the US? Will AI have upended the channel? And will the term itself still be common place?

To answer these questions, PMW's Editor Robin Langford (25:00) joined host Joe at Retail Media Summit UK '24. Recorded on the ground at the event, Robin and Joe discuss the channel's top talking points and reveal their biggest takeaways from the day. Interwoven within the discussion are clips from interviews conducted at the Summit with channel experts from the likes of Co-op, WH Smith, Tesco, Boots, The Very Group, and more.

Also on this episode, the entire editorial team is in the studio (3:19) to reminisce about last week's PMW Awards 2024, each revealing a favourite winner and a personal highlight from the evening.

This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.

~ Episode breakdown ~

(3:19) The PMW team talk our 2024 awards

(25:00) Defining retail media

(37:27) What does the future of retail media look like?

(44:14) Retail media in the US vs the UK

~ Further reading ~

A moment at Retail Media Summit UK '24 with... Boots Media Group

Can retail media deliver a true halo effect this Christmas?

Performance Marketing World Awards: all 28 winners announced

View from the red carpet: photos from the PMW Awards 2024

PMW Awards 2024: The winner's circle in pictures

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What's Google's AI innovation strategy? And how is it responding to social media's impact on the search landscape?

On this episode of the Performance Marketing Unlocked podcast, Dyana Najdi (23:56), Managing Director for Google Advertising UKI – leading specialist teams who deliver AI-driven solutions for partners and customers – lifts the veil on how the tech giant strength-tests its AI output and explains why she's not worried about social media's growing search capabilities.

Prior to that discussion with Dyana, PMW's Premium Content Editor Jyoti Rambhai (2:59) joins host Joe to dissect the latest IPA Bellwether Report, with a keen eye on the upcoming Autumn Budget, US election, and more.

This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.

~ Episode breakdown ~

(2:59) PMW's Premium Content Editor Jyoti Rambhai discusses the latest IPA Bellwether Report

(23:56) Introducing Google's Dyana Najdi

(26:53) What's the current state of the search landscape?

(43:15) Is there an AI arms race?

(51:36) PMW's famous 'resell me a pen' challenge

~ Further reading ~

Google announces additional AI-powered PMax updates for peak season

Google shakes up Performance Max ad auctions ahead of peak shopping season

Over a third of consumers to reject third-party cookies in Chrome next year

IPA Bellwether: UK adpsend freezes for first time in over three years

‘When finances are constrained, that’s when the magic happens’: Adland unfazed by shock UK adspend freeze

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Will AI help put an end to the agency vs in-house vs in-house agency debate?

On this episode of the Performance Marketing Unlocked podcast, Lydia Hinchliff (16:18), Director of Strategy at performance marketing agency, Journey Further, argues why we shouldn't all throw caution to the wind and hop aboard the AI-train, believing instead that a human-driven, holistic approach to both breaking down marketing silos and building an agency/brand relationship is the best way forward.

Preceding Lydia however, is PMW's Editor Robin Langford (2:18), who gives a state of play report for adland as it heads into the famed 'Golden Quarter'. Joe quizzes Robin on the importance of seasonal shopping events, whether or not the opportunities outweigh the risks, who, if anyone, is the king of e-commerce, and more.

This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.

~ Episode breakdown ~

(2:18) PMW's Editor Robin Langford answers four key questions surrounding the need for brands to invest in the golden quarter

(16:18) Introducing Journey Further's Lydia Hinchliff

(18:19) Is performance moving up the funnel as much as we think?

(38:58) Can agencies compete with AI?

(49:51) PMW's famous 'resell me a pen' challenge

~ Further reading ~

Agency vs in-house vs in-house agency? The big question that’s divided marketers

‘A litmus test for buying intent’: Can Amazon Prime Day dispel peak shopping season jitters?

Nearly half of marketers believe AI will make their companies less dependent on agencies

Over nine in ten marketers have experienced selective reporting from agencies

Cannes Lions 2024: Creativity isn’t dying, but its ‘big idea’ gatekeepers are losing their grip

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