In this episode of Podcast Growth Tools, Kylee Chandler breaks down the step-by-step process of creating SEO-optimized show notes that can transform your podcast into a traffic-driving, list-building machine.

Chapters:

Key Topics Covered:

What makes show notes SEO-rich and blog-style

Using AI tools to streamline show note creation

Essential elements of high-ranking podcast show notes

Best practices for keyword optimization

Converting casual readers into loyal listeners and subscribers

Key Takeaways: • Structure your show notes with engaging introductions, timestamps, and clear CTAs • Include media elements like podcast players and platform badges • Optimize titles with specific keywords targeting your ideal audience • Leverage AI tools to enhance SEO while maintaining your brand voice • Create templates for consistent, professional show notes

Resources Mentioned:

Sign up for weekly podcast marketing tips Here!

AI platforms: ChatGPT, Gemini, Perplexity

Podcast hosting platforms: Libsyn, Podbean

Distribution platforms: Apple Podcasts, Spotify, Google Podcasts

Perfect for: Podcast creators, content marketers, and entrepreneurs looking to maximize their show's discoverability and growth through strategic show notes.

Want more podcast growth strategies? Subscribe to my weekly newsletter here: podcastmarketinghub.com/subscribe

Proven Podcast Growth Strategies from HubSpot’s Carly Baker: Tips to Skyrocket Engagement and Monetization

Join Kylee and Carly Baker, Media Partnerships Lead at HubSpot, for an insightful conversation about what really moves the needle in podcast growth. Carly shares her unique perspective from working with top podcasters like My First Million, Jenna Kutcher, and John Lee Dumas, while revealing why downloads aren't the metric podcasters should focus on.

She gives us a sneak peek into HubSpot's successful guest co-marketing strategy that transformed their network's growth in 2024, shares emerging technologies that are disrupting podcasting, and fresh insights about the evolution of podcast monetization. Whether you're just starting out or looking to level up your existing show, this episode delivers actionable strategies from someone who's helped shape some of the industry's biggest success stories. Plus, get Carly's candid take on the video podcasting debate and learn which metrics actually matter for measuring your show's success.

Timestamps:

• 08:59: Empathetic Guidance in Client Relationships
• 14:04: Rise of Empowered Niche Creators
• 18:39: Maximizing Content through Audience Insight
• 23:30: YouTube Shorts: A Refreshing Take
• 28:12: Optimizing Interviews for Co-Marketing
• 31:38: Supporting Collaborators with AI Tools
• 39:30: "Centralized Content Strategy in B2B"
• 41:42: AI Tools for Marketing Efficiency

Links & Resources Mentioned

• Join my weekly newsletter for tips and tools for growing you podcast + email list: www.podcastmarketinghub.com/subscribe
• HubSpot Podcast Network
• HubSpot Creators Program
• Cast Magic
• Swap FM
• Pod Match

Connect with Carly Baker

• LinkedIn: Carly Baker

Ever wish you could make it easier for listeners to find and follow your podcast on Apple Podcasts? Deep links make that possible by providing a direct, one-click pathway to your show’s “Follow” button. It’s a small tweak, but one that can dramatically increase your podcast downloads and engagement.

In this episode, I’ll break down exactly what a deep link is, why it’s essential for podcast growth, and how you can create one in just four simple steps. Let’s get started!

• 01:30 - What a deep link is and how it simplifies the listener journey.
• 02:50 - Why deep links are a game-changer for gaining followers on Apple Podcasts.
• 03:24 - A step-by-step guide to creating your very own deep link.
• 04:40 - How to test, save, and share your deep link effectively.

A deep link is a URL that directs users straight to your podcast’s page on Apple Podcasts. But here’s the best part: It eliminates unnecessary steps, giving your audience a seamless way to hit that “Follow” button.

1. Convenience Drives Clicks: The easier you make it for listeners to access your show, the more likely they are to subscribe.

2. Boosts Apple Podcast Rankings: More followers mean more visibility in Apple’s algorithm.

3. Simplifies Marketing: Deep links are perfect for embedding in social media, emails, and even QR codes.

Share your favorite trend from this episode or ask questions by DMing me on Instagram at @thepodcastmarketinghub.

• Step-by-Step for creating a deep link HERE!

• Consultations: PodcastMarketingHub.com/call

• Subscribe to the newsletter! >> www.podcastmarketinghub.com/subscribe

• Tools:

  • Libsyn

  • Buzzsprout

  • Podbean

  • Apple Podcasts

  • Spotify

If you loved this episode, don’t forget to hit “Follow” and leave a review! Reviews help more podcasters like you discover this show.

Whether you’re a seasoned podcaster or just getting started, this episode is packed with insights to help you grow your audience and podcast downloads, deepen engagement, and turn your show into a marketing powerhouse. You’re about to learn the top trends to make your podcast stand out in a big way this year.

So grab a notebook (or open a fresh Google Doc), and let’s jump right into it!

• 04:00 - The power of AI in podcasting

• 06:30 - Why video podcasts are taking over

• 08:50 - Turning listeners into learners with courses

• 10:20 - Engaging your audience with interactive content

• 12:25 - Repurposing your back catalog for growth

• 15:30 - Treating your podcast like a product

Share your favorite trend from this episode or ask questions by DMing me on Instagram at @thepodcastmarketinghub.

• Trends Report here!

• Consultations: PodcastMarketingHub.com/call

• Tools:

  • ChatGPT

  • Riverside

  • Thinkific

  • ManyChat - Get 50% off your first 2 months of ManyChat Pro

If you loved this episode, don’t forget to hit Follow and leave a review! Reviews help more podcasters like you discover this show.