Summary

First, a quick apology that this week's episode is later than usual. I've been under the weather this week but I was so excited to talk with Cam Beaudoin that I've pushed through to share it with you. Cam is a professional speaker and demo reel specialist.

We dove deep into why a demo reel is absolutely essential for any speaker looking to make a real impact and make money. I know how crucial they are, and I wanted to get Cam's expert take on how to create one that gets results.

We talked about everything, from how to even get started with creating a demo reel, to the common mistakes speakers make that can really hurt their chances. Cam shared some incredible insights, like how to craft compelling hooks and even use the hero's journey narrative structure to make your reel truly captivating.

Cam also explained the huge value of working with a specialist like himself to produce a demo reel that elevates your perceived value as a speaker. This episode is packed with practical tips for anyone trying to stand out in the competitive world of professional speaking.

Visit https://www.thefrequentspeaker.com/ to get more information from Cam and download his free DIY guide to demo videos. You can also reach out to him on Linked In.

Chapters

0:00 Introduction and my (slightly under-the-weather) update

0:15 Why demo reels are so important

0:33 Introducing my guest, Cam Beaudoin

2:05 What exactly is a demo reel?

3:09 Cam's story about his first demo reel experience

4:43 The value a demo reel brings to a speaker

7:51 How to create and use your demo reel effectively

10:07 Tips for recording your speaking engagements

16:15 The importance of investing in quality videography

22:04 The need to rehearse and practice your talk

27:07 Earning authority in the speaking world

27:24 Debunking the myth of "riffing" – why structure is key for keynote speakers

28:46 The business side of speaking: customization vs. rehearsal

31:32 Crafting a killer demo reel: hooks and intrigue

38:34 Using the hero's journey in your demo reel

40:57 Focusing your brand: one problem, one demo reel

44:51 The collaborative process of creating a professional demo reel

49:06 Wrapping up and next steps

If you're serious about your speaking career, you won't want to miss this episode!

Go to presentinfluence.com to get your copy of my guide to building authority through podcast guesting and for speaking enquiries or connect with me on LinkedIn

Thanks for listening and please give the show a 5* review if you enjoyed it.

Mastering the Art of Negotiating High Speaking Fees

Summary

In this episode of Present Influence, John discusses the journey from low speaking fees to commanding $10,000 or more per event. He shares a firsthand account of a client's successful negotiation, insights on building confidence, and tips on perfecting keynotes to justify higher fees. John emphasises the importance of flawless delivery, a compelling demo reel, and balancing entertainment with education. Tune in for practical advice on enhancing your speaking career and preparing for high-fee negotiations.

Find out how John can help you at PresentInfluence.com

Chapters

00:00 Introduction: How to Charge $10,000 for Speaking

00:44 Welcome to Present Influence

01:30 Client Success Story: Asking for Higher Fees

04:09 Key Factors for Justifying High Speaker Fees

06:26 Building Confidence and Experience

08:28 The Importance of a Demo Reel

10:23 Conclusion and Next Steps

Go to presentinfluence.com to get your copy of my guide to building authority through podcast guesting and for speaking enquiries or connect with me on LinkedIn

Thanks for listening and please give the show a 5* review if you enjoyed it.

Harnessing Humor in Marketing: An Interview with Adam Hunt of White Label Comedy

Summary

In this episode of 'Present Influence,' host John Ball is joined by Adam Hunt from White Label Comedy to discuss the power of humour in marketing. Adam shares how humour can serve as a unique tool to help brands stand out amidst the clutter of social media.

They delve into the inception of Adam's company, the development of their key product 'Brands Against Mundanity,' and practical steps to infuse humour into marketing strategies.

The conversation covers the importance of relatable, entertaining content and ways in which humor can build trust and rapport with an audience. Adam also offers insights into their various services, including done-for-you marketing and innovative training products that help clients create engaging and humorous content.

This episode is a must-listen for coaches, speakers, and business leaders looking to make their marketing more impactful and enjoyable.

Go to White Label Comedy to find out more about Brands Against mundanity and other products.

Chapters

00:00 Introduction and Secret Marketing Tool

01:15 Guest Introduction: Adam Hunt from White Label Comedy

03:46 The Power of Humor in Marketing

11:49 Adam Hunt's Background and Journey

13:55 Launching White Label Comedy

18:08 Products and Services Offered by White Label Comedy

23:06 Effective Use of Humor in Different Industries

26:29 Training and Tools for Coaches and Speakers

30:03 The Value of Humor in Content Creation

30:52 Client Experiences and Feedback

34:57 Effective Use of Templates

36:31 Exploring the Portal and Templates

39:41 Tips for Crafting Engaging Content

46:57 Subscription Benefits and Final Thoughts

53:31 Conclusion and Upcoming Topics

Keywords

humour, influence, marketing, comedy, trust, rapport, audience engagement, content creation, business strategy, communication, content creation, marketing humour, Brands Against Mundanity, fill-in-the-blank frameworks, audience engagement, social media strategy, comedy in marketing, effective storytelling, marketing tips, creative marketing

Takeaways

Humour is essential for influencing and engaging audiences.

People prefer entertainment over being sold to.

Building trust through humour enhances communication.

Understanding the audience is key to effective humour.

Comedy can address uncomfortable topics in a relatable way.

Humour can be structured and formulaic for marketing purposes.

Empathy is crucial in creating relatable content

Products like Brands Against Mundanity help streamline content creation.

Humour can significantly improve marketing strategies for coaches and speakers. Crafting a journey in content is essential for engagement.

Fill-in-the-blank frameworks simplify content creation.

Humour should enhance, not overshadow, the marketing message.

Understanding your audience's pain points is crucial.

Engagement can be maximised with relatable humour.

Different types of posts serve different marketing purposes.

A mix of easy and complex frameworks aids learning.

Invest time in understanding what to say before being funny.

Comedy can significantly enhance marketing effectiveness.

Get In Touch

Go to presentinfluence.com to get your copy of my guide to building authority through podcast guesting and for speaking enquiries or connect with me on LinkedIn

Thanks for listening and please...

The Courage to Break Through: Insights on Influence and Overcoming Self-Doubt

Summary

In this episode of Present Influence, John reflects on his recent interview with Lida Citroen and delves deeper into the theme of courage. He underscores the importance of courage in breaking through self-doubt and achieving success and emphasizes how overthinking and lack of action often hold individuals back.

John shares personal and professional experiences to illustrate the necessity of pushing beyond one's comfort zone and he encourages listeners to seek external support and mentorship to overcome challenges and advance towards their goals.

Lastly, he introduces his next guest, Adam Hunt from White Label Comedy, and teases an upcoming discussion on using humour in business marketing.

Chapters

00:00 Introduction and Recap of Last Episode

00:55 Welcome to Present Influence

01:38 The Importance of Courage

02:46 Overcoming Self-Doubt and Fear

07:02 Choosing Your Challenges

09:25 Seeking Help and Mentorship

16:25 Conclusion and Next Episode Preview

Go to presentinfluence.com to get your copy of my guide to building authority through podcast guesting and for speaking enquiries or connect with me on LinkedIn

Thanks for listening and please give the show a 5* review if you enjoyed it.

The New Rules of Influence with Lida Citroen

Summary

In this episode of Present Influence, host John Ball sits down with Lida Citroen, author of 'The New Rules of Influence, How to Authentically Build Trust, Drive Change, and Make an Impact.' They discuss the 10 essential elements to truly becoming influential, without the need for executive presence or gravitas. Lida emphasizes the importance of understanding one's values, being real, and having courage. This insightful conversation covers topics ranging from personal branding and reputation management to the role of service and inclusivity in influence. Join them as they explore how to build credibility, the power of storytelling, and the significance of being visible.

Key Takeaways

Influence is about having the ability to sway decisions.

Courage is essential for anyone looking to influence others.

Understanding your 'why' is crucial for effective influence.

Being real is more impactful than striving for authenticity.

Influence can come from unexpected places, not just traditional leaders.

It's important to create boundaries around what you share publicly.

Consistency in personal branding helps build trust and credibility.

Influence is not limited to corporate settings; it applies to all areas of life.

People often fear judgment, which can hinder their ability to influence.

The landscape of influence is changing, allowing more voices to be heard. Authenticity is crucial for personal and professional fulfillment.

Values plus action equals credibility in building trust.

Integrity is about being true to your values and self.

Service is essential for genuine influence and leadership.

Storytelling is a powerful tool for communication and connection.

Visibility requires courage and proactive engagement.

Understanding personal values can lead to greater self-awareness.

Quiet individuals can have a significant impact when they speak up.

Ethics are often more easily understood than integrity.

Personal values can evolve but often remain core throughout life.

Chapters

00:00 Introduction: The X Factor of Influence

00:22 Meet Lida Citroen: Author of The New Rules of Influence

00:40 The 10 Elements of Influence

00:58 The Importance of Authenticity and Values

01:26 Welcome to Present Influence

02:31 Diving into The New Rules of Influence

04:31 Defining Influence and Its Scope

05:46 Examples of Modern Influencers

08:58 The Role of Courage in Influence

10:06 The Fear of Being Judged

11:17 Understanding Your Why

14:28 Being Real vs. Being Authentic

19:28 Setting Boundaries and Guardrails

26:44 Consistency in Your Personal Brand

28:38 The Importance of Being with the Right People

29:05 Authenticity in Personal Development

31:06 Values and Credibility

32:57 Understanding Integrity and Ethics

35:18 Building Credibility Through Values and Actions

43:22 The Power of Storytelling

48:12 The Importance of Being Visible

54:57 Final Thoughts and Upcoming Episodes

Go to presentinfluence.com to get your copy of my guide to building authority through podcast guesting and for speaking enquiries or connect with me on LinkedIn

Thanks for listening and please give the show a 5* review if you enjoyed it.

Building Trust and Influence in Speaking & Coaching: The Power of Podcasting

Summary

In this episode of Present Influence, John delves into the importance of trust for coaches, speakers, and communication professionals. He discusses how to become a trusted voice and guide for audiences, emphasizing the significant role podcasting plays in establishing trust in a low-trust economy.

John shares insights from his conversation with podcast systems expert Joe Casabona, highlighting the benefits and strategies for being a podcast guest and starting your own podcast.

Additionally, he offers practical advice on preparation, recording quality, and long-term content strategy.

Join John as he explores how to amplify your influence and maintain a professional presence through effective communication.

Chapters

00:00 Introduction and Importance of Trust

00:49 Welcome to Present Influence

01:31 Building Trust Through Podcasting

02:40 Starting Your Podcast Journey

03:53 Guesting on Podcasts

05:15 Creating Your Own Podcast

12:19 Practical Tips for Podcasting

18:46 Conclusion and Next Steps

Visit https://presentinfluence.com to find out more or connect with John on LinkedIn

Thanks for listening and please give the show a 5* review if you enjoyed it.

Streamlining Podcast Production with Expert Joe Casabona

Summary

In this episode of Present Influence, host John Bull interviews Joe Casabona, a well-respected figure in the podcasting world. Joe shares his journey into podcasting, starting from 2009, and the lessons he's learned along the way. The conversation focuses on how to streamline podcast workflows, the importance of systems and processes, and leveraging AI tools effectively. Joe provides actionable advice for podcasters struggling with production, emphasizing the importance of documentation, automation, and delegation. He also touches on the potential for monetizing podcasts, the value of podcast guesting, and best practices for promoting episodes. The episode is a treasure trove of insights for anyone looking to make podcasting easier and more efficient.

Joe's Offer

Get Joe's workflows mentioned in the episode at https://podcastworkflows.com/john

Chapters

00:00 Introduction to the Show

00:41 Meet Joe Casabona: Podcasting Expert

02:41 Joe's Journey into Podcasting

04:27 Making a Living from Podcasting

06:08 Streamlining Podcast Production

18:07 The PER Method for Efficiency

22:22 The Importance of Automation

24:23 AI Tools in Podcasting

25:26 Leveraging AI in Podcasting

25:53 AI for Research and Content Creation

27:51 Post-Production and Promotion with AI

31:19 The Importance of Editing in Podcasting

35:45 Monetizing Your Podcast

41:08 Guesting on Podcasts: Best Practices

48:37 SEO and Promotion Strategies

51:08 Conclusion and Final Thoughts

Takeaways

Joe started podcasting after realizing his friends were learning from podcasts.

He emphasizes the importance of iterating and improving over time.

Podcasters can leverage their shows to attract clients and build authority.

Automation and delegation are key to managing podcast production effectively.

The PER method helps streamline podcast processes: Perform, Evaluate, Remove.

AI tools can assist in research and content creation but should not replace personal input.

Guesting on podcasts can be a valuable strategy for exposure and networking.

Polished content is essential for establishing thought leadership in podcasting.

Monetization can come from various sources, including sponsorships and affiliate marketing.

SEO is crucial for making podcasts discoverable online.

Visit https://presentinfluence.com to find out more

Thanks for listening and please give the show a 5* review if you enjoyed it.

Mastering Storytelling for Impactful Keynote Presentations

In this episode of Present Influence, John Ball, a keynote coach and professional speaker, delves into the importance of storytelling for effective communication in talks and presentations. As part four of his keynote creation series, John provides detailed guidance on how to find and utilize stories to enhance your message. He shares his process for choosing personal and non-personal stories, discusses the types of stories to avoid, and offers practical tips for incorporating stories seamlessly into your presentation framework. The episode also covers the significance of being present and avoiding negativity in your narrative, aiming to help business leaders develop skills that maximize their impact and influence.

00:00 Introduction to Storytelling in Presentations

00:28 Keynote Creation Series Overview

00:52 Importance of Storytelling

01:41 Finding and Using Stories

04:59 Personal Story Examples

17:32 Professional Storytelling Tips

21:19 Humor and Appropriateness in Stories

26:37 Resources and Exercises for Storytelling

27:50 Conclusion and Upcoming Episodes

Visit https://presentinfluence.com to find out more about courses and speaker bookings.

Thanks for listening and please consider leaving a 5* review.