Product Driven

Written by: Matt Watson
  • Summary

  • Building software products requires caring more about the product than it does the technology used to build the product. On this podcast, we discuss bringing a product driven mindset to every step of the product development process.
    Copyright 2025 Matt Watson
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Episodes
  • Product Managers Drive Value, Project Managers Track Tasks
    Feb 18 2025

    🎯 Product Management Evolution: Roles, Responsibilities & Future Trends

    In this insightful episode of Product Driven, Matt Watson and Jerel dive deep into the evolving landscape of product management, exploring the crucial distinctions between product managers, product owners, and project managers. They unpack how these roles contribute differently to software development teams and discuss why understanding these differences is vital for building successful products.

    🔗 Essential Links (Start Here!):

    Full Episodes: https://product-driven.captivate.fm/episodes

    Connect with Matt Watson on LinkedIn: https://www.linkedin.com/in/mattwatsonkc/

    Subscribe to our Newsletter: https://fullscaleteam.com/newsletter

    Get our FREE Ebook: https://fullscaleteam.com/productfirstteams

    Powered by Full Scale: https://fullscale.io/

    🎙️ Episode Summary:

    Explore the transformative world of product management as Matt and Jerel break down the key differences between project and product mindsets. Learn why product managers focus on outcomes while project managers concentrate on outputs, and discover how AI is reshaping these roles. The conversation highlights the importance of product thinking in engineering teams and why software developers need to evolve into "mini product owners" in an AI-driven future.


    Key Discussion Points:

    The fundamental differences between product management and project management

    Why project managers may be less valuable in modern software teams

    The CPO framework: Customer, Problem, Outcome

    How startup founders embody the ideal product management mindset

    The evolution of product management roles in the age of AI

    Why engineers need to develop stronger product thinking skills


    Chapters:

    00:00 - Introduction and Role Definitions

    02:31 - Project vs Product Management Comparison

    06:27 - Understanding Product Management

    09:13 - Scaling Product Teams

    15:18 - Product Manager vs Product Owner

    20:06 - The Future of Software Development

    22:17 - Product Management Specialization

    24:59 - Engineering and Product Management Integration


    🎯 Ready to Transform Your Product Journey?

    Don't miss out on future episodes packed with actionable insights and expert perspectives! Hit subscribe, enable notifications 🔔, and join our growing community of product-driven innovators. Share your thoughts in the comments below – what's your take on the future of product management?

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    29 mins
  • Hero CTO turned Strategic CTO: The Path to Executive Leadership with Adam Horner
    Feb 13 2025

    🔄 From Hero to Leader: The Evolution of the Modern CTO

    Join Matt Watson and CTO coach Adam Horner in an insightful exploration of the transformative journey from technical hero to strategic leader. Discover why successful CTOs must evolve beyond individual technical contributions to drive organizational success through strategic leadership.

    This comprehensive discussion examines the critical transition phases of technical leadership, from founding engineer to executive CTO. Through practical insights and real-world experiences, learn how to navigate the challenging path from hands-on problem solver to strategic business leader while maintaining technical credibility.

    🔗 Essential Links (Start Here!):

    Full Episodes: https://product-driven.captivate.fm/episodes

    Connect with Matt Watson on LinkedIn: https://www.linkedin.com/in/mattwatsonkc/

    Subscribe to our Newsletter: https://fullscaleteam.com/newsletter

    Get our FREE Ebook: https://fullscaleteam.com/productfirstteams

    Powered by Full Scale: https://fullscale.io/

    Key Discussion Points:

    🎯 The four stages of CTO evolution

    💡 Transitioning from firefighter to strategist

    🔄 Balancing technical expertise with leadership

    ⚡ Executive team integration strategies

    📊 Product-driven leadership approaches

    🌱 Building empathy across engineering teams


    Chapters:

    0:00 - Introduction to modern CTO challenges

    3:14 - Four stages of CTO development

    5:08 - Strategic thinking importance

    7:01 - Managing firefighting mode

    10:05 - Delegation and ownership

    14:29 - Executive communication strategies

    18:28 - Product focus importance

    21:56 - Engineering empathy development

    27:15 - Communication fundamentals

    30:38 - Closing thoughts and resources


    Transform your technical leadership approach through strategic thinking and business alignment. Join our community of forward-thinking technology leaders shaping the future of software development.

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    33 mins
  • Zero to $50M: 5 Hard-Won Lessons Scaling a Global Development Team
    Feb 11 2025

    🏆 Scaling to $50M: Key Lessons from Building a Global Software Development Company

    Join Matt Watson and Darrell Blackburn as they celebrate a remarkable milestone at Full Scale - reaching $50 million in revenue and delivering over 2 million hours of software development services. In this candid conversation, they share the challenges, victories, and essential insights gained from building a successful global development team.

    🔗 Essential Links (Start Here!):

    Full Episodes: https://product-driven.captivate.fm/episodes

    Connect with Matt Watson on LinkedIn: https://www.linkedin.com/in/mattwatsonkc/

    Subscribe to our Newsletter: https://fullscaleteam.com/newsletter

    Get our FREE Ebook: https://fullscaleteam.com/productfirstteams

    Powered by Full Scale: https://fullscale.io/

    🎯 Episode Summary:

    Step inside the journey of scaling a professional services company from startup to industry leader. Matt and Darrell discuss how they transformed common offshore development challenges into opportunities, built a thriving remote-first culture, and maintained exceptional employee retention in an industry known for high turnover. Their conversation reveals the human side of scaling a global tech company while maintaining quality and culture across borders.


    💡 Key Discussion Points:

    The evolution from office-based to remote-first operations during COVID

    Achieving 94% employee retention in an industry averaging 20-30% turnover

    Managing and measuring performance across 250+ software developers

    Balancing customer satisfaction with employee well-being

    The importance of company culture in global operations

    How listening to both customers and employees shapes company direction


    ⏱️ Chapter Markers:

    00:00 - Introduction and Company Evolution

    02:34 - Early Growth and Business Model

    07:40 - Managing Remote Teams Successfully

    15:06 - Employee Retention Strategies

    22:37 - COVID Impact and Remote Transformation

    28:18 - Customer and Employee Feedback

    33:39 - Value of Quality Talent


    🎯 Ready to Scale Your Development Team?

    Join thousands of tech leaders who've transformed their development capabilities with Full Scale. Hit subscribe and the notification bell 🔔 to stay updated on scaling strategies and tech leadership insights. Share your scaling challenges in the comments - what's your biggest obstacle in growing a development team?

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    38 mins

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