Josh Ellis and Colet Williams from PPAI return to Promo Perspectives to discuss their brand new podcast: Voice & Force! Named after their mission to be the voice and force to advance the promotional products marketplace, PPAI's new audio offering was created to help level up your business.

All five episodes of the debut limited series, Leading PPAI 100, are available everywhere you get your podcasts, and spotlights companies setting the standard in business excellence, sustainability, innovation and more. Whether you’re an industry veteran or an emerging entrepreneur, this podcast delivers the knowledge and inspiration you need to stay ahead of the competition and make the most of PPAI 100 data.

Brad Gooch of Ideal Incentive shares more insights on using Sage Store Solutions to build a successful promo business. This episode covers real-time inventory, tackling shipping challenges, the importance of valuing your time, the B2B advantage, and why knowing your worth is crucial for the industry.

This episode features part one of our interview with Brad Gooch of Ideal Incentive, discussing how to leverage SAGE Stores to grow your promotional products business. Brad shares insights on overcoming common distributor fears, effectively positioning stores with clients, and creative applications beyond traditional product ordering. He also explores how the "Amazon effect" has changed client expectations and how company stores can meet those demands. Part two will cover the operational aspects of running a Sage Stores business, including costs, inventory, and B2B vs. B2C strategies.