Josh Ellis and Colet Williams from PPAI return to Promo Perspectives to discuss their brand new podcast: Voice & Force! Named after their mission to be the voice and force to advance the promotional products marketplace, PPAI's new audio offering was created to help level up your business.

All five episodes of the debut limited series, Leading PPAI 100, are available everywhere you get your podcasts, and spotlights companies setting the standard in business excellence, sustainability, innovation and more. Whether you’re an industry veteran or an emerging entrepreneur, this podcast delivers the knowledge and inspiration you need to stay ahead of the competition and make the most of PPAI 100 data.

Brad Gooch of Ideal Incentive shares more insights on using Sage Store Solutions to build a successful promo business. This episode covers real-time inventory, tackling shipping challenges, the importance of valuing your time, the B2B advantage, and why knowing your worth is crucial for the industry.

This episode features part one of our interview with Brad Gooch of Ideal Incentive, discussing how to leverage SAGE Stores to grow your promotional products business. Brad shares insights on overcoming common distributor fears, effectively positioning stores with clients, and creative applications beyond traditional product ordering. He also explores how the "Amazon effect" has changed client expectations and how company stores can meet those demands. Part two will cover the operational aspects of running a Sage Stores business, including costs, inventory, and B2B vs. B2C strategies.

In this episode, we talked about how to use online stores to lock in customer relationships, streamline the ordering process, and boost your revenue in 2025.

In this episode of Promo Perspectives, we dive deeper into the world of government relations with Chris Lamond, a seasoned lobbyist from Thorn Run Partners. Following our previous discussion on the critical role of GRAC, we explore the intricacies of lobbying on Capitol Hill.

In this episode of Promo Perspectives, we delve into the critical role of the Government Relations Action Committee (GRAC) in advocating for the promotional products industry on Capitol Hill. Join us as we discuss GRAC's history, its current priorities, and the recent reorganization under PPAI Media. Our esteemed guests, Dana Porter, VP of Information Services at SAGE, and Josh Ellis, Publisher & Editor-in-Chief for PPAI Media, share valuable insights into the importance of industry involvement and provide actionable advice for those seeking to make a difference.

Learn firsthand from Mike Empy, Director of Marketing at Soardist, and Rebecca Brown, Senior Marketing Manager at SAGE, about the ins and outs of exhibiting at The PPAI Expo. From booth design to lead generation, our guests share valuable insights and tips for suppliers looking to make the most of this industry event.

Master the show floor and maximize your connections with this special episode!

Join Amanda Carpenter, SAGE's Sr. Customer Experience Manager, as she dives deep into the power of the SAGE Mobile app for The PPAI Expo. Learn how to use the app to:

• Craft a winning pre-show strategy: Discover educational sessions, networking events, and exhibitors aligned with your goals.
• Navigate the expo like a pro: Utilize interactive maps, exhibitor lists, and walk-list creation to optimize your show floor experience.
• Capture key connections: Take notes, photos, and gather vital information to follow up with potential partners after the expo.

This bonus episode is your essential guide to leveraging the SAGE Mobile app and turning The PPAI Expo into a success story.