There are several common mistakes that companies make when building a sales organization. Often, when working with companies, they believe the problem is the REASON why they are struggling. When in reality, it's just the symptom of a bigger issue. In this video, L'areal Lipkins and I share the critical components that companies miss when building a sales organization that stops them from scaling and being successful.

Most companies and leaders believe constant sales turnover is "the way it is."

Because of that, they find themselves constantly hiring and firing salespeople without truly understanding the root cause of why they're unable to attract, hire, and retain the right salespeople.

In this podcast, Brisa Renteria shares the top three things most companies get wrong when hiring sales talent.

Want to learn the top five questions you should be asking your sales candidates? Download our free guide here:  https://pages.improve-growth.com/salesinterviewguide