In this episode I interview one of the biggest names in podcasting, Jordan Harbinger!

We delve into the art of preparing for podcast interviews.

Jordan, whose podcast has millions of downloads, shares his journey from being a Wall Street lawyer to a renowned podcaster. He discusses the importance of extensive preparation, including reading entire books, taking notes, and adjusting interview flow in real-time.

Jordan emphasizes a structured approach to creating engaging content and advises new podcasters to focus on the joy of podcasting rather than monetization. Additionally, they talk about the misconceptions around podcasting and the hard work required to achieve success in the field.

The episode wraps up with Jordan sharing stories about his favorite guests and offering advice for aspiring podcasters.

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Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
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"What are the three problems that we primarily have? Discovery, interactivity and monetization. In podcasting 2.0 is we've just added some new features"

In this episode of Smarter Podcasting, host Niall Mackay and guest Sam Sethi discuss the concept of Podcasting 2.0, focusing on three primary challenges in podcasting: discovery, interactivity, and monetization.

Sam explains various new features introduced in Podcasting 2.0, such as the person tag, chapters, transcripts, and cross-app comments, which enhance discoverability and audience engagement.

They also delve into the utilization of assisted intelligence (AI) for automating podcast production tasks. Additionally, Sam introduces a new application, TrueFans, which offers innovative monetization options for podcasters through micropayments.

The podcast concludes with thoughts on the future of podcasting, including live broadcasting and integrating music into podcasts.

Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!

Need a stunning new logo for your brand? Or maybe a short animation?
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"It's amazing that you're taking one piece of content, spreading it across so many different ways."

Niall Mackay provides a comprehensive audit of Troy Hipolito's podcast "The Troy Show." Niall offers invaluable insights on improving podcast quality, from artwork and SEO to audio production and content consistency.

Troy, a LinkedIn influencer with over 27,000 followers, shares his unique approach of repurposing live streams into podcast content. The conversation delves into the intricacies of podcast production, marketing strategies, and the importance of creating value for listeners.

Niall provides actionable advice on enhancing podcast discoverability, improving audio quality, and crafting compelling show notes and introductions.

Key Takeaways:

• Create a boilerplate intro and outro for consistency
• Ensure podcast artwork is high-res and includes a clear tagline
• Maintain content consistency with your podcast's stated purpose
• Focus on your own call-to-action rather than your guest's at the end of episodes
• Consider post-production editing to enhance audio quality and remove distractions

Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!

Need a stunning new logo for your brand? Or maybe a short animation?
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"Just be yourself because it’s only you that can do that."

Niall Mackay conducts an in-depth audit of Linda Vo's podcast "Inspired by Success". Linda, an entrepreneur with an inspiring backstory, shares her podcasting journey and receives valuable feedback on her show's audio quality, content structure, and overall presentation.

Niall provides actionable advice on various aspects of podcasting, from equipment choices to content delivery. He emphasizes the importance of audio quality, personal branding, and strategic call-to-actions. Linda, receptive to feedback, gains insights on niching down her content, improving audio techniques, and enhancing her YouTube presence. This episode is a goldmine for both new and experienced podcasters looking to refine their craft.

Key Takeaways:

• Introduce yourself and your credentials at the beginning of each episode
• Use dynamic microphones for better audio quality, especially in non-studio environments.
• Make YouTube videos more dynamic by changing camera angles every 30-60 seconds
• Focus on one clear call-to-action that supports your business goals
• Balance interview episodes with solo episodes to showcase your expertise

Chapters and Timestamps:
00:03:10 - Equipment and editing process
00:06:50 - Podcast niche and unique selling point
00:10:30 - Goals and lessons of the podcast
00:14:00 - Podcast audit: Hook and intro feedback
00:18:20 - Importance of self-introduction
00:23:10 - YouTube video dynamics
00:24:20 - Audio quality and microphone choices
00:27:40 - Balancing guest and host content
00:29:30 - Call-to-action strategy
00:31:40 - Final thoughts and improvements

Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!

Need a stunning new logo for your brand? Or maybe a short animation?
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"There's no perfect portion of the podcast that you need to get clipped, try something else if it doesn't hit the right demographic."

Niall Mackay sits down with Arielle Nissinblatt, Community Marketing Manager at Descript, to discuss the evolution of podcast editing and the growing importance of video content in podcasting. Arielle shares her journey in the podcasting industry, from starting a podcast recommendation newsletter to her current role at Descript.

The conversation delves into the transformative impact of Descript on podcast editing, particularly its text-based audio transcription service and recent transition to video-based editing. Niall and Arielle explore the significance of creating short video clips for social media promotion and the relationship between these clips and podcast listenership. They also discuss upcoming features in Descript, including the integration with Squadcast for seamless remote recording and editing.

Key Takeaways:

• Descript's text-based audio transcription revolutionized podcast editing
• The transition to video-based editing in Descript changed everything for podcasters
• Creating short video clips is crucial for social media promotion and brand awareness
• Video clips may not directly convert to podcast listeners, but they serve different marketing purposes
• Descript's B-roll feature adds dynamism to podcast videos effortlessly

Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!

Need a stunning new logo for your brand? Or maybe a short animation?
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"One of the most difficult things about podcasts or making podcasts for YouTube is they're generally not that dynamic."

Niall Mackay discusses the age-old debate of podcaster versus YouTuber. As a podcast producer and coach, Niall shares his insights on the pros and cons of both mediums, drawing from his personal experience and industry knowledge.

Niall begins by discussing the unique charm of podcasting as an audio-only medium, highlighting its ease of production and intimate connection with listeners. He then explores the visual appeal and discoverability advantages of YouTube, while also addressing the challenges each platform presents. Throughout the episode, Niall offers valuable tips for content creators looking to maximize their reach and engagement across both podcasting and YouTube.

Key Takeaways:

• Podcasts have higher listener engagement, with 60-80% of listeners typically finishing an episode
• YouTube videos have lower engagement rates, with 20-40% considered good
• Podcasts are easier to produce but face challenges with discoverability
• YouTube offers better discoverability and monetization opportunities
• Creating content for both platforms can be a winning strategy

Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!

Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

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Niall Mackay shares his top 10 tips for optimizing your editing workflow with Descript. Having built a business around the powerful software, Niall is a true Descript master.

His advice covers everything from using AI tools like Studio Sound and filler word removal, to leveraging templates and editing video. Niall emphasizes the importance of quality audio, stating "It hurts my soul when I hear a podcast with terrible audio. Good quality audio is more important than good content."

While praising Descript's capabilities, he also provides key limitations and best practices. "You cannot edit video the same as audio," he cautions on adjusting word gaps.

Whether new to Descript or a seasoned vet, this presentation offers invaluable tips from an expert podcaster and editor. Don't miss Niall's wealth of knowledge!

Drawing from his extensive experience, Niall provides valuable insights and practical advice for podcasters of all levels.

Tip 1: Use Studio Sound with Limiter/Compressor and Adobe Enhance
- Studio Sound can vastly improve poor quality audio with one click
- Add a limiter and compressor first to smooth out volume spikes
- Run audio through Adobe Enhance after Studio Sound for near-studio quality

Tip 2: Analyze and Remove Mic Bleed
- Descript can detect and highlight mic bleed for easier removal
- Change track volume before cutting to avoid affecting entire track

Tip 3: Edit Transcripts and Waveforms Together
- Editing the transcript allows easy restructuring of content
- But watch for transcript/audio mismatches and edit both views

Tip 4: Use Filler Word Removal Judiciously
- Can automatically strip filler words like "ums" and "uhs"
- But review to avoid awkward cuts, especially with non-native speakers

Tip 5: Shorten Word Gaps Carefully
- Can tighten slow speech by reducing pauses
- But don't cut too tight - 1 second max is recommended

Tip 6: Create Templates for Intros/Outros
- Build reusable templates to save time on repeated elements
- Remember to save templates and set them up early

Tip 7: Edit Video Smartly
- Descript has powerful video editing capabilities
- Use clapping to easily sync separate audio/video tracks
- Mute rather than delete filler words for smoother video

Tip 8: Leverage AI Tools
- Explore AI-generated content like blogs, show notes, highlights
- But review outputs as quality varies, especially for show notes

Tip 9: Export vs Publish Strategically
- Exporting gives more options but is slower
- Publishing renders faster but with less functionality

Tip 10: Consider Hiring an Editor
- Partnering with an editor eliminates editing headaches
- Find someone to build a relationship with for the best experience

Whether new to

Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!

Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

Book a call now!

"As soon as you start doing something for money, whether you like it or not. It's gonna change."

Podcasting expert and host of Smarter Podcasting Niall Mackay is interviewed by Samantha an AI Voice powered by ChatGPT.

Niall shares his journey from being an avid podcast listener to becoming a successful podcaster himself. He candidly discusses the challenges of podcasting, strategies for attracting and retaining an audience, and the future of the industry.

Niall's wealth of experience and practical advice make this a must-listen for aspiring and experienced podcasters alike.

Niall delves into the transition from hobby to profession, emphasizing how money changes the dynamics of podcasting. He also explores the importance of consistency, authenticity, and community-building in establishing a dedicated following.

Additionally, Niall shares his thoughts on the impact of video integration and offers monetization strategies for podcasters.

Key Takeaways:
- Appreciate the time commitment required for podcasting, and consider outsourcing tasks like editing to save time.
- Consistency and being true to yourself are crucial for building a dedicated audience.
- Engage with your audience where they are, and provide value beyond just promoting your episodes.
- Sponsorships and Patreon are viable monetization strategies, but don't expect quick riches from podcasting.
- Video integration is the future of podcasting, but audio should remain the primary focus.

Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!

Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

Book a call now!