Welcome to another enlightening episode of "The Art of Making Things Happen" with your host, Steve D Sims. Today, we dive deep into the power of the 80/20 rule with our special guest, Perry Marshall. Known as the 80/20 man, Perry brings a revolutionary perspective to this age-old principle, particularly in sales and marketing. While most of us understand that 20% of our efforts yield 80% of the results, Perry flips this concept on its head by emphasizing the power of disqualification.

In a captivating story about a professional gambler, Perry explains how identifying the right prospects is crucial, much like finding the right marks at a poker table. He illustrates how the 80/20 rule is not just a general guideline but a predictable mathematical pattern applicable in myriad contexts—from business to personal productivity. By mastering this principle, you can significantly streamline your processes, focusing on what truly matters and ditching what doesn’t.

We'll also learn how to spot those vital few who can make a real difference, rather than wasting time on the trivial many. Perry's insights are backed by practical applications and scientific explanations, making this episode a must-listen for anyone looking to maximize their efficiency and results. Enjoy the episode and discover how to make the 80/20 rule work for you in ways you never imagined.

Steve Sims discusses the real value of starting a podcast, challenging common misconceptions about podcasting success. While many aspiring podcasters dream of becoming the next Joe Rogan or securing massive Spotify deals, Sims reveals that his own successful podcast began with a different purpose entirely. He created his podcast as a platform to engage in meaningful conversations with people he wanted to learn from, using it as a Trojan horse to access interesting minds ranging from business leaders like Dan Martel and Jim Quick to more unconventional voices like former gang members and priests. Despite refusing sponsorship deals to maintain his creative freedom, Sims's authentic approach and consistency have led his podcast to rank in the top 0.5% of American podcasts. Through his candid discussion, he emphasizes that sustainable podcast success comes not from chasing fame or fortune, but from having a clear purpose and genuine curiosity.

In this insightful episode of Steve's Rants, Steve Sims breaks down the fundamentals of branding, going beyond logos and visual elements to explore what truly makes a powerful brand. He explains how successful brands like Apple, Tesla, and Harley Davidson create emotional connections and cultural followings, emphasizing that true branding is about controlling your narrative and creating a consistent identity across all platforms.

Steve stresses the importance of maintaining authenticity rather than adapting your persona for different social media platforms. He warns that while brands take years to build, they can be damaged in a day, making it crucial to stay vigilant about brand protection and narrative control. Through practical examples and straight-talk advice, Steve reveals why successful branding isn't just about marketing—it's about building a community and culture that naturally attracts loyal followers.

This episode provides essential insights for entrepreneurs and business owners looking to develop a strong, authentic brand that resonates with their audience and stands the test of time. Learn why the true ROI of good branding lies in creating a following that chooses you over the competition, regardless of price or features.