Welcome to another enlightening episode of "The Art of Making Things Happen" with your host, Steve D Sims. Today, we dive deep into the power of the 80/20 rule with our special guest, Perry Marshall. Known as the 80/20 man, Perry brings a revolutionary perspective to this age-old principle, particularly in sales and marketing. While most of us understand that 20% of our efforts yield 80% of the results, Perry flips this concept on its head by emphasizing the power of disqualification.

In a captivating story about a professional gambler, Perry explains how identifying the right prospects is crucial, much like finding the right marks at a poker table. He illustrates how the 80/20 rule is not just a general guideline but a predictable mathematical pattern applicable in myriad contexts—from business to personal productivity. By mastering this principle, you can significantly streamline your processes, focusing on what truly matters and ditching what doesn’t.

We'll also learn how to spot those vital few who can make a real difference, rather than wasting time on the trivial many. Perry's insights are backed by practical applications and scientific explanations, making this episode a must-listen for anyone looking to maximize their efficiency and results. Enjoy the episode and discover how to make the 80/20 rule work for you in ways you never imagined.

Steve Sims discusses the real value of starting a podcast, challenging common misconceptions about podcasting success. While many aspiring podcasters dream of becoming the next Joe Rogan or securing massive Spotify deals, Sims reveals that his own successful podcast began with a different purpose entirely. He created his podcast as a platform to engage in meaningful conversations with people he wanted to learn from, using it as a Trojan horse to access interesting minds ranging from business leaders like Dan Martel and Jim Quick to more unconventional voices like former gang members and priests. Despite refusing sponsorship deals to maintain his creative freedom, Sims's authentic approach and consistency have led his podcast to rank in the top 0.5% of American podcasts. Through his candid discussion, he emphasizes that sustainable podcast success comes not from chasing fame or fortune, but from having a clear purpose and genuine curiosity.

In this insightful episode of Steve's Rants, Steve Sims breaks down the fundamentals of branding, going beyond logos and visual elements to explore what truly makes a powerful brand. He explains how successful brands like Apple, Tesla, and Harley Davidson create emotional connections and cultural followings, emphasizing that true branding is about controlling your narrative and creating a consistent identity across all platforms.

Steve stresses the importance of maintaining authenticity rather than adapting your persona for different social media platforms. He warns that while brands take years to build, they can be damaged in a day, making it crucial to stay vigilant about brand protection and narrative control. Through practical examples and straight-talk advice, Steve reveals why successful branding isn't just about marketing—it's about building a community and culture that naturally attracts loyal followers.

This episode provides essential insights for entrepreneurs and business owners looking to develop a strong, authentic brand that resonates with their audience and stands the test of time. Learn why the true ROI of good branding lies in creating a following that chooses you over the competition, regardless of price or features.

In this episode of Steve's Rants, Steve Sims tackles an uncomfortable truth - we're a civilization of liars. From the small, seemingly harmless lies we tell daily to others and ourselves, to the more significant self-deceptions that hold us back, Steve sheds light on how pervasive dishonesty has become. He shares personal anecdotes and insights on the importance of truthfulness, especially with oneself, and challenges us to break free from the lies that limit our potential. This rant is a powerful reminder to live authentically and push past self-imposed boundaries. Join Steve as he encourages entrepreneurs to ask "why not?" and live life on their terms.

Welcome to another episode of Steve's Rants, where our host, Steve D Sims, dives into lessons learned from his entrepreneurial journey. In today's episode, Steve shares valuable insights he wishes he knew in his 20s. From the importance of seeking continuous education, even when it's challenging, to the crucial role of relationship capital, and the power of a focused mindset—Steve breaks down these three fundamental principles that could propel any ambitious individual forward. Whether you're just starting out or deep into your business journey, these casual yet profound insights are designed to help you navigate the entrepreneurial world with greater wisdom. Let's jump in!

Welcome to another inspiring episode of The Art of Making Things Happen with Steve Sims. Today’s guest, Kaitlin Hannig, has made waves in the real estate world with her unique and authentic approach to social media. Despite being in the industry for just over a year, Kaitlin has already closed an impressive $2.2 million in deals. She joins us to talk about her rapid growth from 1,500 to over 50,000 followers in just 30 days, thanks to her genuine and satirical content style.

In this episode, we dive deep into Kaitlin’s philosophy on the importance of authenticity, especially as we navigate a digital landscape increasingly influenced by AI. Kaitlin shares her journey, from shifting her content from purely educational to entertaining, to her goal of connecting people with real estate agents across the nation. We’ll also touch on her resilience, drawing from personal growth through challenging times, and her ability to handle feedback—both positive and negative.

Steve and Kaitlin discuss the broader implications of her disruptive approach, and how her method of amplifying personal traits can resonate across various industries. With her potential as an influencer on the horizon and opportunities for television exposure, Kaitlin's journey is one worth following. It's a conversation full of insights, inspiration, and actionable advice for entrepreneurs looking to embrace authenticity and stand out in their fields. So, tune in, subscribe, and let’s explore the art of making things happen with Kaitlin Hannig.

Welcome back to Steve's Rants! In today's episode, Steve delves into the age-old question: Is it better to operate in a booming market or a depressed market? Drawing from a recent conversation with one of his coaching clients, Steve shares his thoughts on the underlying opportunities and challenges of different market conditions. Whether you're feeling disheartened by the current economic climate or just curious about market dynamics, this episode is packed with valuable insights to help you navigate the financial landscape.

In this episode of Steve's Rants, host Steve Sims dives into the world of personal branding. Tackling questions like "Should I have one?" and "Are personal brands dead?" Steve argues emphatically that personal brands are far from obsolete. Using examples of influential leaders like Elon Musk, Steve Jobs, and Jeff Bezos, he illustrates how a strong personal brand can significantly impact how people perceive not just you but what you create. Steve breaks down the difference between community branding and personal branding and explains why being in control of your narrative is crucial. Whether you're an established entrepreneur or just starting out, this rant is a must-watch to understand why your personal brand matters and how you can take charge of it.