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This episode focuses on the critical role of social media for athletes in building their brands and connecting with fans. Nick Bowins and Dan Marrazza discuss strategies, share insights on the evolving digital landscape, and emphasize the necessity of authenticity and intelligent engagement for aspiring athletes.

• The significance of social media in an athlete's career
• Successful case studies and examples of athlete branding
• Challenges traditional sports culture presents to athlete engagement
• Strategies for young athletes looking to build an online presence
• The potential of social media for charity and community engagement
• Future trends in athlete representation and content creation on social media
• The difference in social media acceptance between various sports leagues

Check out Hockey Collective & Working in Hockey Newsletter!

Each athlete's story is unique, and so are their pathways to success. By embracing social media with authenticity, athletes can harness their personal brand potential and engage with their audience in fresh, meaningful ways.

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Wyatt Moss shares his inspiring journey of completing 50 marathons in 50 states within a year, emphasizing the importance of mindset, faith, and community support. He highlights how the philosophy of "Misogi," which focuses on striving for greatness in each day, propelled him through physical and mental struggles along the way.

• Introduction of Wyatt Moss and the 250th episode
• Misogi philosophy about daily greatness
• Overview of running 50 marathons in 50 states
• Reflections on the physical and mental challenges faced during the year
• Community engagement through social media and content creation
• Role of faith in motivation and resilience
• Memorable marathons and beautiful locations experienced
• Insights into nutrition and training during marathons
• Plans for future challenges, including seven marathons across seven continents
• Advice on the importance of crafting one’s narrative and self-belief

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Three-time Olympian and motivational speaker Liz Gleadle joins us for the second time on the show for an insightful conversation about her groundbreaking holistic approach to athlete training. Here is the link to her course:

https://www.skool.com/peak-performance-accelerator-1215/about

The first module, Foundations, is free.

The second, Daily Wins, is paid. Athletes get a 60% discount - they just have to message (@javelizz) directly on Skool or Instagram!

Discover how Liz's innovative course integrates physical, mental, emotional, and social elements to unlock peak performance. Through her personal journey, Liz challenges the status quo by advocating for emotional intelligence and resilience, especially for young male athletes, and sheds light on why traditional training methods often miss the mark.

We journey into the heart of emotional intelligence, where Liz emphasizes the transformative power of recognizing and embracing negative emotions. With engaging discussions on diversifying physical activities like parkour and dance, Liz illustrates how reconnecting with primal movement patterns can enhance both physical and emotional readiness. Her insights push us to rethink our modern lifestyles and the crucial need to incorporate foundational movement skills into our routines for overall well-being.

The conversation gets practical as we focus on mindset and the power of daily habits. Liz introduces the concept of the "minimum effective dose" and the Daily Wins system, demonstrating how small daily achievements can lead to significant personal growth. As we explore strategies for balancing enjoyment and performance, including the effects of alcohol on athletes, Liz shares captivating stories from the Olympics, offering a nuanced perspective on maintaining professionalism while celebrating success.

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Celebrate the incredible journey of Erin Routliffe as we chat about her rise to the pinnacle of doubles tennis. From her early days with the Caledon Free Tennis program to clinching the US Open doubles title in 2023, Erin's story is one of resilience, passion, and triumph. She candidly shares how COVID-19 impacted her career and offers a behind-the-scenes glimpse into the world of professional tennis, including the intricacies of forming successful doubles partnerships and the occasional drama that comes with it.

Balancing the demanding life of a professional athlete with personal commitments is no easy feat, but Erin shares her secrets to managing it all. Whether it's maintaining fitness and nutrition during injury recovery or finding joy in rare social moments, her insights are invaluable. We explore the concept of informal networking in sports and the challenges of connecting with the right partners, offering a candid look at the dynamics that make or break athletic relationships.

Erin's journey isn't just about athletic prowess; it's also about personal growth and embracing one's unique strengths. In our conversation, we touch on the evolution of her mindset, the transition from college athletics to the professional circuit, and the importance of supportive coaches and peers. With a nod to her love for Southern barbecue and a lighthearted chat about wellness routines, Erin's story is an inspiring blend of ambition, humility, and the pursuit of new achievements.

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Get ready to be inspired by Sach Latti's astonishing endurance journey as he shares his experience of running 60 kilometres every day for 60 days. We explore the incredible mental strength and dedication required for such a feat and discuss his next ambitious goal of running across Canada as the first person of colour to do so. Alongside these awe-inspiring stories, we chat about the importance of supporting local sports, with a nod to Alexander Ovechkin's pursuit of Wayne Gretzky's record and the Toronto Argonauts' recent Grey Cup victory. Plus, we touch on the sensational impact of big-name boxing events like the Jake Paul-Mike Tyson showdown.

Recovery is as essential as the performance itself, and in this episode, we offer a refreshing take on rejuvenation through cold plunges and sauna sessions at Hydro Haus. Kevin, the owner, joins us to share the benefits of contrast therapy, which plays a crucial role in athletic recovery. Our conversation includes personal stories of camaraderie and resilience during challenging outdoor events, emphasizing the power of shared experiences. We also highlight a memorable encounter with a family of athletes, epitomizing the spirit of adventure and determination at its finest.

This episode ventures into brain endurance training, shedding light on how physical challenges can foster cognitive growth and resilience. We conclude with a thought-provoking look at the potential of psilocybin in recovery and personal development, with an exciting outlook on an upcoming mushroom ceremony. Join us for an episode that showcases the limitless potential of human endurance and the strength of mental resilience.

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Episode #246 features Bruce Colero, the visionary founder of Perfect Sports Supplements. Bruce walks us through his extraordinary transition from a career as a dedicated athlete to a significant player in the sports supplement industry. With over 25 years of experience in fueling athletes, he shares the crucial decision to prioritize building Perfect Sports over pursuing a professional fighting career. While we learn about his headquarters visit during the Ontario tour, Bruce passionately discusses the expansion of Perfect Sports into the US market and the pivotal role it plays in his journey.

This episode isn't just about supplements; it's a heartfelt exploration of the sports industry's profound impact and motivation. Bruce candidly opens up about his mission to inspire young people through mental health support, mentorship, and personal growth. As he reflects on his own drive for financial success and the evolution of his goals, Bruce emphasizes the importance of mental resilience, gratitude, and the potential for greatness within everyone. Discover the demanding daily routine of a committed athlete, the essential nature of recovery, and powerful advice for anyone aspiring to succeed: never give up and ignore the skeptics. Tune in for an episode brimming with insights, motivation, and valuable life lessons from Bruce Colero.

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High-performance athletic training is not all equal as we learn from our guest Dante Martella, the visionary behind Kinetic House in Toronto. Discover how Dante turned his dream into a reality, creating a state-of-the-art performance center and sports therapy clinic that has significantly impacted athletes, including Indiana Pacers' Andrew Nembhard. Learn how we prepared for the Toronto Waterfront Marathon with the help of osteopath Tina, whose comprehensive assessments ensure athletes reach their peak performance while minimizing injury risks.

Join a fascinating discussion on osteopathy's subtle yet profound impact on sports therapy, where body alignment and gentle adjustments are pivotal in enhancing athletic performance. As we delve into body mechanics, we reveal how athletes can improve efficiency and prevent long-term injuries through small, incremental changes. Through personal stories of a journey from volleyball to combat sports, we underscore the importance of understanding biomechanics for developing well-balanced athletes.

Explore the broader themes of athletic development and personal growth as we uncover strategies to apply fitness principles to life's challenges. From core stability exercises to learning from the unique demands of underrated sports like badminton, tennis, and soccer, our conversation reveals the mental and physical rigour required at elite levels. We also discuss the synergy between sports communication and psychology, offering insights into the link between physical training and mental acuity, drawing inspiration from figures like poker legend Phil Ivey. Join us for an episode filled with stories of passion, growth, and the power of human connection in the world of sports.

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Unravel the exhilarating world of track and field with Canadian Olympians Mariam Abdul-Rashid and Duan Asemota, fresh from their experiences in Paris. They invite us into their lives, sharing the electrifying energy of the Olympic Village, where four years of dreams are packed into a whirlwind week. You'll hear about the unique bond formed among athletes, the thrill of competition, and the occasional culinary mishap. Amidst the triumphs and trials, they open up about the journey that led them to represent Canada on one of the most prestigious stages in the world, offering a raw and honest glimpse into the life of an Olympian.

Amidst the laughs, there's a deeper conversation about the logistical and emotional challenges athletes face, especially when racing against the clock or recovering from setbacks. From the absence of personal coaches to the pressure of post-race interviews, we uncover the resilience required to perform at the highest level.

Our conversation rounds off with stories of perseverance and humour, highlighting the diverse paths athletes take to achieve their dreams. Whether it's the camaraderie within the track community, the mental grind of marathon training, or the transformative power of a motivational playlist, we celebrate the spirit of sportsmanship. We touch on how multi-sport backgrounds can fortify an athlete's journey, the joy of embracing personal style on the track, and even the playful creation of new monikers like "Big Flo." Join us for an episode filled with inspiration, laughter, and the shared pursuit of greatness that resonates across disciplines.

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