Where is the line between marketing and spam? How do you know when marketing is “too much?”

Join Lina and Sarah on this episode of Marketing Matters, as they discuss marketing in excess and how to avoid marketing fatigue in your own strategy. They discuss different types of marketing that can be “too much,” such as non-targeted and reactionary marketing and why they don’t work. Plus, they share personal experiences with overwhelming and inefficient marketing. Tune in to gain insights on ensuring that your marketing is hitting targets and not “too much.”

Highlights:

• When is marketing “too much?”
• What does it mean to be fatigued by a brand’s marketing?
• What does excessive, non-targeted, and reactionary marketing look like?
• What is the difference between responsive and reactionary marketing?
• How often should you be posting content on social media?

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We’ll see you in a month for the first episode of our next season! Marketing Matters is brought to you by ADV Marketing

There are many misconceptions about small business and B2B marketing. In this episode, Lina and Sarah break down the 4 most common misconceptions they’ve seen. Is marketing only for large businesses? Are marketing and advertising the same thing? Is marketing really expensive? Do you need a marketing plan? Find out the answers in this episode! Listen now.

The 4 misconceptions:

1. Marketing is only for large companies.
2. Marketing is too expensive for small businesses.
3. Marketing is only about advertising, which doesn’t apply to my B2B.
4. I don’t need a marketing plan because I’m small.

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See you every other Monday!

Marketing Matters is brought to you by ADV Marketing

What is the best method for building a strong marketing team? Should you outsource a team? Should you hire an in-house individual? What are the pros and cons of each? If you’re asking yourself these questions as a business owner, today’s episode will bring some valuable insight.

Tune in to today’s episode of Marketing Matters to hear Lina and Sarah explain the pros and cons of both outsourced marketing and in-house marketing. When making this decision, it’s important to consider your budget, flexibility, time constraints, and how much control you want to have over your marketing.

Highlights:

• When is it worth it to hire an in-house marketing employee?
• What are your priorities and main objectives in marketing?
• How flexible are you with desired marketing project timelines?
• Is marketing a core competency for your business?

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See you every other Monday!

Marketing Matters is brought to you by ADV Marketing