Where is the line between marketing and spam? How do you know when marketing is “too much?”

Join Lina and Sarah on this episode of Marketing Matters, as they discuss marketing in excess and how to avoid marketing fatigue in your own strategy. They discuss different types of marketing that can be “too much,” such as non-targeted and reactionary marketing and why they don’t work. Plus, they share personal experiences with overwhelming and inefficient marketing. Tune in to gain insights on ensuring that your marketing is hitting targets and not “too much.”

Highlights:

• When is marketing “too much?”
• What does it mean to be fatigued by a brand’s marketing?
• What does excessive, non-targeted, and reactionary marketing look like?
• What is the difference between responsive and reactionary marketing?
• How often should you be posting content on social media?

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We’ll see you in a month for the first episode of our next season! Marketing Matters is brought to you by ADV Marketing

There are many misconceptions about small business and B2B marketing. In this episode, Lina and Sarah break down the 4 most common misconceptions they’ve seen. Is marketing only for large businesses? Are marketing and advertising the same thing? Is marketing really expensive? Do you need a marketing plan? Find out the answers in this episode! Listen now.

The 4 misconceptions:

1. Marketing is only for large companies.
2. Marketing is too expensive for small businesses.
3. Marketing is only about advertising, which doesn’t apply to my B2B.
4. I don’t need a marketing plan because I’m small.

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What is the best method for building a strong marketing team? Should you outsource a team? Should you hire an in-house individual? What are the pros and cons of each? If you’re asking yourself these questions as a business owner, today’s episode will bring some valuable insight.

Tune in to today’s episode of Marketing Matters to hear Lina and Sarah explain the pros and cons of both outsourced marketing and in-house marketing. When making this decision, it’s important to consider your budget, flexibility, time constraints, and how much control you want to have over your marketing.

Highlights:

• When is it worth it to hire an in-house marketing employee?
• What are your priorities and main objectives in marketing?
• How flexible are you with desired marketing project timelines?
• Is marketing a core competency for your business?

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Marketing Matters is brought to you by ADV Marketing

You have an idea for a post or video, you create it, it does great, and then nothing happens for months until you have another idea. Does that timeline sound familiar? If so, you’re not the only one.

Join Lina and Sarah on this episode of Marketing Matters to hear about the common content failures that companies make, and how to solve them. Whether you’re active on your platforms or you haven’t posted in months, learn how to leverage your content to reach your goals.

Highlights:

• What is reactionary marketing?
• What does it mean to create content for long-term success?
• What are the common mistakes that companies make when planning their content?
• What are the keys to success in content marketing?
• What is the difference between short-term and long-term needs in the content planning process?
• How can you create a content implementation plan?

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See you on the first Monday of next month!

Marketing Matters is brought to you by ADV Marketing

As a manager, you often make tough decisions regarding the culture of your workplace and potential hires/fires. Building a foundation of company values that all employees must embody is extremely important. When it comes to hiring and firing, the key is to get the “right” person on the bus and the “wrong” person off the bus. Listen to find out how you can ensure your employees abide by your company’s values.

Highlights:

• Build a leadership team that helps you make tough decisions
• As a manager, you have the power to make a positive impact
• As a manager, you can’t have a bad day because it will affect the rest of the workplace, so stay on point!

Connect:

Chris Alexander

Kara Turner

Buddy Powers

ADV Integrity

ADV Marketing

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The Business Experience is presented by ADV Integrity and produced by ADV Marketing.

In today’s episode of The Business Experience, Buddy, Kara, and Chris discuss the customer journey, the sales funnel, and how the two work together in every aspect of a business. Thoroughly understanding these two processes is vital to carrying leads through the customer journey, so they turn into clients. Join us to gain insight into working with the sales funnel and how to utilize it for optimal growth in your company.

Highlights:

• Define and explain the customer journey
• What book does Chris recommend for further understanding a client’s needs?
• Why you should maintain a healthy sense of urgency, and how you can do so?

Resources:

Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

Connect:

Chris Alexander

Kara Turner

Buddy Powers

ADV Integrity

ADV Marketing

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The Business Experience is presented by ADV Integrity and produced by ADV Marketing.

In this episode of The Business Experience, Chris, Kara, and Buddy sit down to discuss the realities of maintaining a work-life balance and how to avoid experiencing burnout in the workplace. They offer insight into how bosses can help manage their own balance as well as their employees’ by finding a strategy and sticking to it.

Highlights:

• Each person’s perception of balance is different.
• Time management should be driven by your goals.
• There are fluctuations in how hard you work during different seasons.
• What truly drives you?

Connect:

Chris Alexander

Kara Turner

Buddy Powers

ADV Integrity

ADV Marketing

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The Business Experience is presented by ADV Integrity and produced by ADV Marketing.

Usually, Q4 is very busy between wrapping up the year and the holidays. Sales teams tend to take their foot off the gas in the last quarter. The slump can lead to a slow Q1, and businesses spend the rest of the year trying to recover. How can you avoid The Slump as you begin 2023?

Highlights:

• Think 90 days out, not 30
• Be a visionary
• Have a sales strategy
• How do you avoid burnout?

Connect:

Chris Alexander

Kara Turner

Buddy Powers

ADV Integrity

ADV Marketing

The new Business Experience LinkedIn page!

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The Business Experience is presented by ADV Integrity and produced by ADV Marketing.