“To Admin or Not to Admin?”

In Episode 26 of The Business of Real Estate Podcast, Lynnn Hoffman and Eric Johnson tackle the critical question: "To Admin or Not to Admin?" They explore how hiring an administrative assistant can help agents focus on income-generating activities instead of being bogged down by non-revenue tasks.

The discussion emphasizes the importance of recognizing when to bring in an admin—often around 30-36 transactions per year—and understanding the value of delegating tasks that agents may not excel at or enjoy. Lynn and Eric highlight the need for a clear plan, including defining the admin's role, creating a structured onboarding process, and ensuring alignment of expectations through contracts and reviews.

They also address common challenges, such as agents’ hesitation to relinquish control and the financial responsibility of hiring an admin. Practical solutions include starting part-time, using tools like energy audits to identify tasks to delegate, and utilizing personality assessments like DISC or Kolbe to ensure a strong working relationship.

Ultimately, the hosts stress that a skilled admin can free up valuable time, enabling agents to grow their business while providing a better work-life balance. The episode underscores the idea that investing in the right support can elevate an agent’s career and set them apart from competitors.

Exceeding Client Expectations

In Episode 25 of The Business of Real Estate podcast, Lynn Hoffmann and Eric Johnson discuss how realtors can go above and beyond to exceed client expectations during the moving process. Drawing from personal experiences, they emphasize the stress and challenges clients face when relocating and highlight strategies for agents to alleviate those pressures.

Key points include the importance of empathy, understanding emotional attachments, and offering practical support like personalized checklists, moving resources, and referrals to reliable professionals. They suggest creating plans tailored to each client’s needs, such as decluttering strategies, moving-day survival kits, and organizing utilities and address changes.

The episode underscores the value of providing exceptional post-sale service. From follow-up calls to addressing unforeseen issues, Lynn and Eric stress the need for proactive problem-solving. They also encourage agents to think creatively, such as offering moving boxes, staging assistance, or even arranging cleaning services.

By delivering personalized, high-quality service and anticipating client needs, agents can build lasting relationships and stand out in a competitive market. Lynn and Eric conclude by reminding listeners that elevating their level of service transforms clients into lifelong advocates for their business.