In the first episode of "Dr. Norbert Beck: Unmasking the Psychology of Influence," we dive into the captivating world of the Decoy Effect. Join us as we explore how this sneaky phenomenon messes with our decision-making in unexpected ways, from menu tricks to pricing strategies. Discover the secrets behind marketers' mind games and gain the power to make smarter choices. Get ready for an entertaining and enlightening journey that will reshape the way you see choice.