How do you get started with LinkedIn? What’s the secret to landing leads and clients? Brad Zomick is here to answer all your LinkedIn questions. He shares a quick way to get started on LinkedIn, how to brainstorm strategically, what to post and what not to post, how video performs compared to photo or text posts, and who to bring in to help you get more potential clients to see your content.What types of businesses is LinkedIn good for? How do you get started with LinkedIn? Brad Zomick is here to answer all your LinkedIn questions. He has so much advice like how to start on LinkedIn, how to brainstorm and build your content calendar, what to post, what not to post, and who to bring in to actually help you get more visibility on your content.

In this episode you will learn:

• The 3 C’s of LinkedIn: Connections, Commenting, and Content (2:49)
• How to brainstorm and build your content calendar (7:13)
• What to write in connection requests (32:45)
• The importance of video (40:48)
  

Meet Brad Zomick: Brad is a B2B SaaS marketer turned entrepreneur, helping CEOs grow their LinkedIn branded pipeline. Previously he helped B2B SaaS companies propel marketing to the next phase. He's experienced in scaling from Seed to D-round, pre-revenue to $50M+ ARR, and he led marketing through two exits.

LINKS

Follow Brad on LinkedIn: https://www.linkedin.com/in/bzomick/

Get Brad’s Free 7-Day LinkedIn Influence Course: https://spectamur.ck.page/

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LINKS:

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“I was so miserable that a hospital room with Covid felt like a vacation.” When Erin Keating, Founder of Hotter Than Ever, had her epiphany she decided to revamp her life - and now is focused on creating a media & lifestyle brand that makes hot stuff for women over 40. She dives into her pivot and helps people figure out their next steps. Plus we shift into a new way to see rejection! As a former media executive she shares why she rejected shows like Broad City and Schitt’s Creek while working as a TV executive. Not sure about you - but seeing that helps take the sting out of rejection in our professional lives!

You will learn:

• How to realize that something in your life needs to change (4:34)
• Actually making the pivot and how to decide your next steps (8:38)
• Showing up as yourself wholehearted (17:20)
• Handling rejection in your regular life (26:30)
  

After 20 years developing and producing the work of talented creatives for companies from Comedy Central and IFC TV to Snapchat, Erin stepped out from behind the scenes and created Hotter Than Ever in 2023 to fill the profound gap in authentic, meaningful programming for and about women over 40.

Hotter Than Ever currently produces the top ranked Hotter Than Ever podcast and substack. After a near death case of Covid in 2021, Erin got honest about her outwardly successful (but secretly miserable) keeping up with the Jones' life and ended her long marriage. Erin rediscovered pleasure and found her mission to help liberate women in midlife from the myth of having it all in order to create exciting, fulfilling lives of their own design. As an Emmy and Peabody Award-winning media executive and executive producer, Erin's passion for smart brand defining original programming has led to zeitgeist shaping shows like Portlandia.

LINKS

https://www.hotterthaneverpod.com/

Follow Erin on Instagram

Is your entire identity wrapped up in being a mom? Do you want to find yourself again and what you are passionate about? Joann Crohn went from being a teacher to supporting parents and built No Guilt Mom and its membership community. She shares her experience from teaching to blogging to coaching and teaches you how to not feel guilty about taking time for yourself and finding what lights you up.

You will learn:

• How to identify and go after those big, hairy audacious goals (3:06)
• The importance of finding what lights you up (6:29)
• Handling mom guilt (9:19)
• How to decide what to invest in (22:46)

Joann is a parenting educator and certified life coach who helps moms become happier and more connected parents by prioritizing themselves. She's an accomplished writer, author, podcast host of the award-Winning No Guilt Mom podcast, and she's a speaker appearing in national media and founder of the company, No Guilt Mom. Her specialty is helping moms go from martyr to model, being the role model in her family versus sacrificing their own needs. Her coaching program balance has helped hundreds of women find what lights them up, form a deeper relationship with their families and release their own mental load. And she's a former elementary school teacher with a master's degree in education as well as a national Board of certified teacher. She's also a mom to two kids, ages 15 and 10, and she's been married to her college sweetheart, Josh for 17 years and they live in Gilbert, Arizona.

LINKS

Join Joann’s Free Parenting Challenge: https://www.freeparentingchallenge.com/challenge-signup

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The 2 c's - connection & credibility - is the key to successful social media marketing. How do you actually follow it? What content should you make? How do you use that content to bring in leads and smash your business goals?

Subscribe to the podcast!

5-minute Master Classes in Marketing Every Friday!
Every Friday I drop a very short (less than 5 minute) video marketing tip to help you level up your business while sipping your coffee! Make sure to Subscribe so you get every episode! Please FOLLOW the show and spread the word to your friends in person and on social! Tag on Instagram at @kimrittberg

Grab the Freebies!

10 Secrets to Making Video That Makes You Money

How to Get Speaking Gigs Through Content

Meet Kim: Kim Rittberg runs an award-winning company that helps real estate agents & business owners grow their leads, income and credibility with video and podcasts. Before that, Kim was a TV news producer for a decade and trained thousands of people to be calm, cool and collected for live TV interviews. She also launched the digital video unit for Us Weekly leading to its $100 million sale, and was a video marketing executive at Netflix & PopSugar. She ditched corporate once she found herself working in the hospital delivery room as she gave birth (seriously!) and now she is committed to helping business owners, coaches, agents & consultants find your own balanced path and build a thriving business!

What does successful sales & marketing look like? What is the common thread? So many people don’t understand how to go from posting content to actually having people give you their credit card. You will learn the 2 c's - connection & credibility and how you can use it to grow your revenue, to shift from posting content and actually leveraging the power of social media marketing to hit your business goals.

Subscribe!

FRIDAY MINI-MARKETING 5-MINUTE MASTER CLASSES
Every Friday I drop a very short (less than 5 minute) video marketing tip to help you level up your business while sipping your coffee! Make sure to Subscribe so you get every episode!

Please FOLLOW the show and spread the word to your friends in person and on social! Tag on Instagram at @kimrittberg

Grab the Freebies!

10 Secrets to Making Video That Makes You Money

How to Get Speaking Gigs Through Content

Meet Kim: Kim Rittberg runs an award-winning company that helps real estate agents & business owners grow their leads, income and credibility with video and podcasts. Before that, Kim was a TV news producer for a decade and trained thousands of people to be calm, cool and collected for live TV interviews. She also launched the digital video unit for Us Weekly leading to its $100 million sale, and was a video marketing executive at Netflix & PopSugar. She ditched corporate once she found herself working in the hospital delivery room as she gave birth (seriously!) and now she is committed to helping business owners, coaches, agents & consultants find your own balanced path and build a thriving business!

Want to build a more positive mindset so you can have confidence while growing your business? Richelle Peña gives us her advice on entrepreneurship, finding the right market, feeling confident despite setbacks, and building a business with her husband which she details in her new book Power Couple.

You will learn:

• How networking helped Richelle grow her business (6:22)
• Building a team culture in your business (9:28)
• On Richelle & Kim being the children of immigrants and how that impacts them as entrepreneurs (14:00)
• What it takes to build a strong mindset (19:18)
• The trap of comparing yourself to others (21:40)
  
  

More about Richelle: Richelle is a pharmacist, serial entrepreneur, wife, and mother. She received a Doctorate in Pharmacy at Nova Southeastern University in 2007 and became an executive team leader at a Fortune 500 company shortly after graduating. She is the co-founder and former director of corporate development at American Pediatric Dental Group, a pediatric dental service organization in south Florida. She is also a media personality, appearing on shows such as Good Morning America, NBC, PIX11 New York City, Breakfast Television Canada, and Fox News. Her expert advice featured in Success Magazine, Yahoo Finance, Mom.com, Mamas Latinas, and HerMoney. Together with her husband, they help entrepreneurs find fulfillment in both personal and professional lives with their consulting company and online courses

LINKS: Check out Richelle’s book The Power Couple: https://richellepena.com/the-power-couple

Did you love today’s episode?

1. Take a screenshot and share it to your IG stories. Tag me @kimrittberg

2. Leave us a rating...

I did it y’all. I’m officially a Swiftie. I submitted to the Swiftie fandom and took my daughter to see Eras. As I see things through the lens of both a marketer and a business owner, I wanted to share what I learned about business and marketing from attending the highest-selling live concert tour of all time. Plus I’ll give you a little insight into what it was like!

FRIDAY MINI-MARKETING 5-MINUTE MASTER CLASSES
Every Friday I drop a very short (less than 5 minute) video marketing tip to help you level up your business while sipping your coffee! Make sure to Subscribe so you get every episode!

Please FOLLOW the show and spread the word to your friends in person and on social! Tag on Instagram at @kimrittberg

Grab the Freebies!

10 Secrets to Making Video That Makes You Money

How to Get Speaking Gigs Through Content
Meet Kim: Kim Rittberg runs an award-winning company that helps real estate agents & business owners grow their leads, income and credibility with video and podcasts. Before that, Kim was a TV news producer for a decade and trained thousands of people to be calm, cool and collected for live TV interviews. She also launched the digital video unit for Us Weekly leading to its $100 million sale, and was a video marketing executive at Netflix & PopSugar. She ditched corporate once she found herself working in the hospital delivery room as she gave birth (seriously!) and now she is committed to helping business owners, coaches, agents & consultants find your own balanced path and build a thriving business!