Market research is the difference between guessing and growing. Yet, so many business owners treat it as a “nice to have” instead of the foundation for their success.

In this episode of The Growth Diaries, we’re breaking down the essential do’s and don’ts of market research so you can avoid common mistakes and use real customer insights to drive your business growth.

In this episode, we’ll dive into:

• The biggest mistakes business owners make when gathering insights (and how to avoid them!)

• The key do’s that make market research work for you - including how to prepare, ask better questions, and get useful data.

• Why relying on a small sample size can lead to misleading results (and how to make sure your research reflects your audience properly).

• How to use market research to create offers and marketing that actually land with your ideal clients.

Making empowered decisions backed by data gives you the competitive edge. It’s time to step into the full potential you’ve been building.

CONTINUE THE CONVERSATION:

Click here to join our WhatsApp community chat

Useful Resources:

Free Guide: Most Effective Types of Market Research

Connect with Cassie Evans:

Website

Instagram

Facebook

LinkedIn

Work with Cassie Evans:

The Growth Booster

The Competitive Edge

Book a Coffee Chat

Have you noticed that, as your business grows, your confidence in decision-making starts to shrink?

In the early days of business, it’s all about diving in and figuring things out on the go. But as your business grows, the stakes feel higher, and suddenly every choice feels much harder.

This week on The Growth Diaries, we're exploring how fear and doubt can hold you back from growing your business, and how you can shift from feeling stuck in maintenance mode to making confident, data-driven decisions.

In this episode, we’ll dive into:

• Why we take risks without fear in the beginning and how that changes as we build something to protect.

• How playing it safe with "what's working" can prevent you from exploring new opportunities that actually drive growth.

• How turning your doubt into data can help you make certain, focused choices that move the needle forward.

• How knowing exactly what your audience wants can help you build more aligned offers, attract the right clients, and boost your income.

Making empowered decisions that are backed by data takes your business from guessing to growing - it's time to step into the full potential you’ve been building

CONTINUE THE CONVERSATION:

Click here to join our WhatsApp community chat

Connect with Cassie Evans:

Website

Instagram

Facebook

LinkedIn

Work with Cassie Evans:

The Growth Booster

The Competitive Edge

Book a Coffee Chat

How is it so easy to keep your clients' goals on track, yet your own business to-do list feels like it’s always being shoved to the side?

Your clients are thriving because of you. Their goals are met, their growth is consistent, and their results speak for themselves. But behind the scenes, your own goals are sitting untouched, and your to-do list...we'll you're avoiding that like an ex you'd rather not have to fake small talk with at Tesco.

You tell yourself, 'Next week will be different,' but somehow your business always gets held back from the same excuses.

This week on The Growth Diaries, I’m sharing how you can stop scraping by on the bare minimum and finally make real, consistent progress on your business – without sacrificing the clients who matter to you.

We'll chat more on;

• Why your own goals feel so much harder to prioritise – and how to shift your focus without the guilt.

• A powerful “spring cleaning” process to refine your to-do list and get rid of tasks that no longer align with your business vision.

• How to break down the big, overwhelming projects into small, doable steps that actually fit into your schedule.

• The secret to prioritising long-term wins over quick fixes so your business can thrive sustainably.

It's time to treat your own business with the same care and dedication you give to your clients - because when you thrive, so does everything and everyone around you.

CONTINUE THE CONVERSATION:

Click here to join our WhatsApp community chat

Connect with Cassie Evans:

Website

Instagram

Facebook

LinkedIn

Work with Cassie Evans:

The Growth Booster

The Competitive Edge

Book a Coffee Chat

(Audio Length: 22mins 30secs)

How often do you sit around waiting for the "perfect" moment? Waiting for someone else to reach out, for the stars to align, or for that magical burst of motivation to appear?

Not this year. 2025 is the year of INITIATION.

It’s about making the first move – in conversations, in opportunities, and in your growth.

This week on The Growth Diaries, I’m sharing how INITIATE has become my word for the year and why I’m taking control rather than waiting for things to land in my lap.

If you’re ready to spark momentum and actually see results, then tune in as I'm sharing;

• The power of choosing a word for the year (and why I believe you should pick one too)

• How I’m stepping up and igniting more conversations without the cringey cold DMs.

• Why waiting for validation kills your confidence and how to break the cycle by celebrating your own wins.

• The small, intentional actions that build big business momentum – and how to start TODAY.

So whether you’ve been second-guessing your next move or waiting for the ‘right’ time, this episode will give you the nudge (and practical insights) to stop waiting and start initiating.

CONTINUE THE CONVERSATION:

Click here to join our WhatsApp community chat

Connect with Cassie Evans:

Website

Instagram

Facebook

LinkedIn

Work with Cassie Evans:

The Growth Booster

The Competitive Edge

Book a Coffee Chat

(Audio Length: 25mins 37secs)

Have you ever looked back at the end of the year and thought, "How on earth did I get through all of that?" Between the highs, the challenges, and everything in between, it’s been a rollercoaster ride of growth and change.

Sometimes, it feels like we’re just winging it - taking one step at a time without really knowing where it will lead. And yet, those messy, imperfect steps often turn into the most transformative lessons.

This week on The Growth Diaries, I’m reflecting on the lessons, loves, and let-go’s of 2024 which include;

• Why progress doesn’t require perfection. How embracing the messy middle transformed my business - and how it can do the same for you.

• Lessons from moving past the fear of selling and my journey to confidently sharing my offers (plus how you can do it too).

• The joy of staying hands-on and why reconnecting with the details reignited my passion for what I do.

• Why stepping back from misaligned strategies (aka. Instagram) is creating space for new opportunities in 2025.

• Releasing fear and embracing discomfort, because growth and comfort don’t coexist - and that’s a good thing.

So, whether you’re ready to reflect on your own lessons from this year, or you’re looking for inspiration to step boldly into 2025, this episode is packed with insights to help you embrace change, let go of fear, and make room for growth.

CONTINUE THE CONVERSATION:

Click here to join our WhatsApp community chat

Connect with Cassie Evans:

Website

Instagram

Facebook

LinkedIn

Work with Cassie Evans:

The Growth Booster

The Competitive Edge

Book a Coffee Chat

(Audio Length: 23mins 54secs)

There’s nothing worse than putting every last bit of energy you have into your business after working with clients and feeling like you’re not getting anywhere. You’re planning, creating, posting, and showing up day in and day out but the results you're working so hard for are nowhere to be seen.

It’s tempting to fall into the trap of blaming the algorithm and telling yourself "it's just not the right time of year for people to buy," but truthfully....these are just excuses keeping you stuck.

The real reasons your growth has stalled go much deeper than that. The good news is you can fix it - and when you do, the impact on your business and mindset is transformative.

This week on the podcast, I’m sharing more on:

• Why winging it (even with the best intentions) leads to burnout and inconsistency - and how to create strategies that deliver results.

• How unrealistic and too-safe goals can sabotage your progress - and how to reset them for sustainable growth.

• Why clinging on to outdated habits, systems, and routines is holding you back - and how to evolve for your next level.

So, if you’re tired of putting in maximum effort for minimal results, or feeling like you’re living through Groundhog Day in your business, this episode will highlight the habits that are stalling your progress and guide you through the crucial changes to start seeing the results you’ve been working for - results that will finally align with your efforts and bring your business to the next level.

CONTINUE THE CONVERSATION:

Click here to join our WhatsApp community chat

Connect with Cassie Evans:

Website

Instagram

Facebook

LinkedIn

Work with Cassie Evans:

The Growth Booster

The Competitive Edge

Book a Coffee Chat

(Audio Length: 25mins 40secs)

When you’re running your own business, weekends can feel like "just another workday". For many of us, they’re the only time we get to work on our business instead of in it!

Treating your weekends like this might feel productive now, but trust me, it’s going to do a lot more harm than good in the long run.

Not taking time to rest? You’ll burn out.

Working non-stop? You’ll actually slow yourself down.

Weekends becoming workdays? It feels impossible to separate your personal and business life.

In this episode, I’m breaking down the common traps keeping you stuck in the weekend hustle and sharing practical strategies that will help you reclaim your weekends, set boundaries, and maximise your efficiency.

So whether you’re feeling the pressure to catch up on everything you couldn’t get to during the week or struggling to juggle client demands while trying to carve out time for your own business growth; this episode will help you take back control and create space for the things that move your business forward without burning yourself out.

In this episode, I talk more on;

• Why overworking on weekends hurts your creativity, energy, and long-term growth.

• How to review your weekly routine to identify time-draining tasks and distractions.

• The power of batching, automation, and delegation to free up your schedule.

• Simple strategies to create balance while still staying productive.

CONTINUE THE CONVERSATION:

Click here to join our WhatsApp community chat

Connect with Cassie Evans:

Website

Instagram

Facebook

LinkedIn

Work with Cassie Evans:

The Growth Booster

The Competitive Edge

Book a Coffee Chat

(Audio Length: 17mins 52secs)

Do you have that one project you keep putting off, knowing it could make a big impact, but you feel overstretched and short on time to even tackle it?

This week, I’m reflecting on a recent challenge that made me consider how we approach our goals - especially the ones that feel scarily overwhelming and leave us mentally drained before we even begin. Picture this: a weekend readathon, six hours of reading, and a serious wake-up call on the power of breaking things down into manageable (and enjoyable!) steps.

I’ll dive into how forcing ourselves to stick with tasks we don’t love is only holding us back and why reconnecting with what genuinely excites us is the ultimate productivity boost. Spoiler: it's all about enjoying the process, not just grinding through.

So whether you've been sitting on an idea for months, feeling like you've hit a wall of stagnation, or just need a reminder that small steps do matter, this episode is for you.

In this episode, I talk more on;

• The power of finding joy in the tasks you take on - even the daunting ones

• How small, consistent efforts can help you reach those big ambitious goals

• Practical ways to break down projects into achievable tasks (and why this method works)

• Real talk on balancing your business vision with day-to-day client work

• Tips to prioritise your growth while still serving your clients

• How to know when it’s time to let go of tasks that just aren’t serving you

CONTINUE THE CONVERSATION:

Click here to join our WhatsApp community chat

Connect with Cassie Evans:

Website

Instagram

Facebook

LinkedIn

Work with Cassie Evans:

The Growth Booster

The Competitive Edge

Book a Coffee Chat

(Audio Length: 20mins 07secs)