What if the difference between a forgettable med spa and a thriving, high-end destination wasn’t just about the services you offer—but the story you tell? In this tantalizing teaser for this week's Scalpel, Leisa offers a glimpse into her current episode on branding—tearing into the industry’s cookie-cutter aesthetics and challenging listeners to think bigger, bolder, and better. “If your branding doesn’t make you stand out,” she warns, “you’re already f*cking irrelevant.”

Get the full episode right now by becoming a supporting member of The Scalpel of Truth and join a community of like-minded med spa entrepreneurs who refuse to settle for mediocrity. It’s about getting the tools, insights, and inspiration to transform your business from “meh” to “hell yes.” And it’s about learning from Leisa, whose decades of experience and unapologetic honesty have made her one of the most sought-after consultants in the industry.

Get started today at ScalpelOfTruth.com

Links & Notes

• ScalpelOfTruth.com • Join Club Bitchacho!
• Check out our MedSpa Workshops and Trainings and schedule a discovery call today!

Guys, listen up.

This isn’t our average episode. This is a game-changer.

You know that I've been in the medical aesthetics game for 30 years, treating over 30,000 patients and building empires with my clients. You also know that I'm not here for fluff, for sugarcoating other people’s content. I'm here with the raw, unfiltered truth – the Scalpel of Truth.

In this episode, I'm announcing something big: going forward, this will be an exclusive member show. It’s for those who are serious about leveling up. This is about getting real, getting strategic, and dominating this industry.

So this week, I’m talking about the change, the whys and hows and the what’s-it-mean-for-yous. If you’re not a member yet, head to ScalpelOfTruth.com to sign up now, before the price increases on February 15, 2025!

Let’s GO!

Medical aesthetics: beauty and self-care, or a darker reality? This week, Leisa tackles patient theft, a systemic issue eroding your bottom line.

Theft is more common than believed, from pocketed products to unpaid services. She shares stories of patients rummaging through treatment rooms, a reminder that trust isn't a given. Sometimes, it’s taken. Entitlement fuels this behavior, with patients rationalizing theft as a fair trade. Leisa clarifies: these aren't harmless "whoopsies," but calculated acts impacting your business.

Leisa shifts to prevention, urging you to spot red flags: overly curious non-buyers, constant sample requests, fidgety lurkers. Trust your gut when something feels off. She stresses clear boundaries: signage, staff presence, inventory audits. Leisa also addresses handling theft: stay calm, address it directly, have a policy. "Fire" blatant thieves; they aren't worth the loss.

Leisa's message: theft is real, but not a constant threat. Spot red flags, set boundaries, handle it like a boss. This episode challenges you to confront the industry's uncomfortable truths and control your destiny.

Links & Notes

• ScalpelOfTruth.com • Join Club Bitchacho!
• Check out our MedSpa Workshops and Trainings and schedule a discovery call today!

We focus on lasers and injectors, but what if med spa success hinges on the overlooked? This week, Leisa argues the front desk is your most valuable player.

Leisa challenges the view of receptionists as mere order takers. She shares clinic visits marked by phone-scrolling indifference and awkward personal chats, highlighting the front desk's impact on the patient experience. So, what makes a top-tier team? A team that’s polished, professional, service-savvy, not just friendly. She slams street clothes and unprofessional details, emphasizing strong communication, service knowledge, and the ability to handle difficult clients.

It's about who they are, not just what they do. Leisa warns against hiring shy or unenthusiastic people, advocating a "Goldilocks" approach: not too bubbly, not too cold. She offers interview tips to spot red flags and find those passionate about patient care.

Training is crucial, as vital as expensive equipment. Leisa's analogy: a Ferrari driven by a novice. Technology is useless without a skilled team. The front desk isn't just a chair; it's your business's foundation. They're gatekeepers of good vibes, key to patient retention, and revenue growth drivers.

Links & Notes

• ScalpelOfTruth.com • Join Club Bitchacho!
• Check out our MedSpa Workshops and Trainings and schedule a discovery call today!

The medical aesthetics industry: a gold rush, or a carefully constructed illusion? Leisa Krauss, the "Bitchin' Beautician," argues the latter in this Scalpel of Truth episode. She dissects the industry, revealing a landscape far more complex than its glossy facade.

Is the market saturated? Leisa says it's the wrong question. It's about the quality of your space, not just if there's room. Are you a player or a pawn, manipulated by those profiting from your entry? With 30 years in the game, Leisa sees a market flooded, where only the exceptional survive.

She challenges those claiming "plenty of room," the device reps and consultants with dollar signs for eyes. Leisa, a consultant herself, discourages many from entering this costly, unforgiving arena. She delivers a bracing dose of reality: high entry costs, staffing nightmares, and marketing madness.

Yet, thriving is possible. Drawing on her father's wisdom, "success leaves a trail," Leisa argues it demands more than a pretty Instagram. It requires a killer patient experience, quality services, a motivated team, and strategic pricing. She warns against the race to the bottom.

Leisa also critiques the "consultant" industry, exposing the parrots who haven't walked the walk. She urges listeners to be discerning, to seek out true expertise. It's a call for critical thinking in the med spa echo chamber.

This episode isn't just a podcast; it’s a call to action. It's a challenge to move from surviving to thriving. The industry isn't for the faint of heart, but for those willing to work, the rewards are there. But only for those who see beyond the mirage.

Links & Notes

• ScalpelOfTruth.com • Join Club Bitchacho!
• Check out our MedSpa Workshops and Trainings and schedule a discovery call today!

The episode explores contractors versus employees. Are contractors adding value, or are they "mules" who just inject and leave? Leisa describes contractors who don't recommend products, use clinic photos with their own branding, and give out personal cell numbers. This raises questions about management and a misunderstanding of the business.

Leisa critiques the dabblers, the prick technicians, and the leeches who drain clinics. She challenges listeners to consider the true costs, not just financial, but to the industry's integrity. Is the field attracting those more interested in personal gain than patient care?

This episode is a call to action. Leisa advocates for a holistic approach, valuing patient connections and comprehensive solutions. She champions invested business builders, not paycheck collectors. What defines success: procedures or lasting impact?

Links & Notes

• ScalpelOfTruth.com • Join Club Bitchacho!
• Check out our MedSpa Workshops and Trainings and schedule a discovery call today!

In this episode of The Scalpel of Truth, Leisa plunges into the treacherous terrain of business partnerships. It’s a topic rife with peril, a landscape littered with the wreckage of broken dreams and shattered friendships. Why? Because, as Leisa so eloquently puts it, humans are "messy AF." We arrive at the entrepreneurial altar with our egos, our insecurities, and our wildly divergent visions of success. We envision a harmonious duet, but often end up in a cacophonous free-for-all.

Leisa explores the seductive allure of partnerships: the promise of shared burdens, complementary skills, and that ever-elusive "moral support." But she quickly exposes the fault lines, the cracks that inevitably widen under the pressure of conflicting priorities, uneven workloads, and the corrosive power of money. Think of it as the business equivalent of buying a timeshare with your in-laws – initially appealing, ultimately disastrous.

But Leisa isn’t just here to diagnose the disease; she’s offering a cure. She provides a no-nonsense playbook for those brave (or foolish) enough to embark on the partnership journey. Clear roles, transparent finances, ironclad contracts, and, crucially, an exit strategy – these are the non-negotiables, the sutures that can hold a business together when the inevitable storms hit. This isn’t just advice; it’s a survival guide.

So, if you’re considering joining forces with another human in the pursuit of aesthetic domination, prepare to have your assumptions challenged, your illusions shattered, and your business acumen sharpened.

Links & Notes

• ScalpelOfTruth.com • Join Club Bitchacho!
• Check out our MedSpa Workshops and Trainings and schedule a discovery call today!

This week, Leisa tackles the dreaded "mass walkout," that stomach-churning moment when your team decides to jump ship en masse. It's a scenario that can cripple a business, leaving owners reeling and scrambling for answers. But Leisa breaks down the underlying causes of these dramatic departures. She explores the subtle signs of brewing discontent, from whispering cliques and phantom dental appointments to a sudden dip in the quality of work. These aren't just anecdotal observations; Leisa connects the dots, revealing the systemic issues that often precede such drastic measures.

Beyond simply diagnosing the problem, Leisa offers actionable solutions. She provides a triage plan for those already in the throes of a walkout, emphasizing the importance of clear communication, swift action, and rewarding loyalty. She also offers preventative measures, highlighting the critical role of consistent policies, growth opportunities, and, yes, competitive compensation. This isn’t a conversation for those uncomfortable talking about money. Leisa argues that paying your team what they're worth is not just ethical, but essential for long-term success. She even shares a compelling anecdote from her own career, illustrating the profound impact of a supportive and appreciative employer.

Links & Notes

• ScalpelOfTruth.com • Join Club Bitchacho!
• Check out our MedSpa Workshops and Trainings and schedule a discovery call today!