• Why being authentically different is so important

  • Jul 11 2024
  • Length: 27 mins
  • Podcast

Why being authentically different is so important

Listen for free

View show details

  • Summary

  • In this episode, we are joined by Ada Zhao, Founder and CEO of Curated Crowd. Listen in as we discuss the importance of authenticity in business, emphasising the need to stay true to one's values and personality.

    Ada shares her experience of pivoting Curated Crowd from a crowdfunding platform to a marketplace for independent fashion designers, highlighting the challenges of identifying and showcasing talented designers, catering to a diverse range of customers, and creating a unique online platform that fosters authenticity and quality.


    We also discuss the importance of understanding one's target audience and staying true to oneself in order to succeed in the retail industry.


    Key Takeaways:

    • Authenticity and being true to oneself in business and life.
    • Pivoting from an online crowdfunding platform to an omnichannel marketplace with physical stores to provide personalised shopping experiences.
    • Entrepreneurship, self-discovery, and adapting to change in the retail industry.
    • Using technology and human experience to grow a business during the pandemic.
    • Branding, authenticity, and technology in the fashion industry.


    Links:

    https://www.curated-crowd.com/

    https://www.instagram.com/curatedcrowd/


    --

    www.pinkleopard.co.uk
    Show more Show less
Show more Show less
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Why being authentically different is so important

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.ca reviews

Amazon Reviews
No reviews are available