Showing results for "Michael Scott" in Marketing & Sales

Why do well-intentioned plans for improving the human condition go tragically awry? Author James C. Scott analyzes failed cases of large-scale authoritarian plans in a variety of fields. Centrally managed social plans misfire, Scott argues, when they impose schematic visions that do violence to complex interdependencies that are not - and cannot - be fully understood. Further, the success of designs for social organization depends upon the recognition that local, practical knowledge is as important as formal, epistemic knowledge.

While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off.

Sharing career advice and marketing strategies from eCommerce and digital marketing leaders at retailers and direct-to-consumer brands. Our hosts Michael LeBlanc, Scott Silverman and Veronika Sonsev interview industry leaders to get their take on how to navigate this dynamic industry and drive growth in your career and beyond. © 2021-2022 Conversations with CommerceNext Podcast Partnership. All Rights Reserved.

Including interviews with hiring managers and successful home-based workers, Work at Home Now is the ultimate guide to finding the work-at-home job or project you want most

Local Marketing Made Simple is the original and most effective guide for taking your local business to the next level. Written by top-selling marketing author and entrepreneur Michael Fleischner, the Local Marketing Made Simple system has already helped thousands of local business owners double and triple the size of their businesses.

It's become an article of faith that American entrepreneurship is in trouble. The problems are many: lack of capital, too few entrepreneurial immigrants, excessive regulation, an aging population, slowing population growth, and rising student debt. But while experts across the country debate the causes and propose solutions, Scott Shane explains that the data just do not fit. Dismantling each of the most widely accepted theories in turn, he persuasively demonstrates that - while an evolving market is changing the nature of most startups - entrepreneurship is actually alive and well.