Showing results by author "Paul Oyer" in All Categories
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Roadside MBA
- Back Road Lessons for Entrepreneurs, Executives, and Small Business Owner
- Written by: Michael Mazzeo, Paul Oyer, Scott Schaefer
- Narrated by: Steve Gibbons
- Length: 7 hrs and 25 mins
- Unabridged
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Overall5 out of 5 stars 1
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Performance5 out of 5 stars 1
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Story5 out of 5 stars 1
While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off.
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Roadside MBA
- Back Road Lessons for Entrepreneurs, Executives, and Small Business Owner
- Narrated by: Steve Gibbons
- Length: 7 hrs and 25 mins
- Release date: 2014-06-24
- Language: English
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Price: $25.24 or 1 Credit
Sale price: $25.24 or 1 Credit
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