Showing results for "Paul Scott" in Marketing & Sales

Why do so many business owners pour time and money into their websites and get so little in return? Usually, it's because they aren't focusing on the right strategies. They waste resources chasing the wrong metrics and don't know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren't sure how. Get your copy today and you'll start making money from your website instead of sinking more of your budget into it.

Value-Added Selling (Fourth Edition) offers proven strategies and tactics to help you not only close more sales, but improve repeat business without compromising on price. You'll learn how to anticipate the needs, wants, and concerns of buyers from the very beginning of the sales process. The book shows how to compete more profitably by selling value, not price.

While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off.

Can offline businesses benefit from strong online marketing? In this short guide, experienced entrepreneur and web designer Paul J. Scott shares seven smart, cost-effective strategies business owners can use to drive foot traffic and offline sales using their websites. If you're looking at launching or improving your website for the first time, this is a book you can't afford to miss!

Are the values that Americans collectively hold destroying the American Dream? The answer to that question depends upon the answers to some very specific questions. What do we as citizens of the United States believe we owe to one another as citizens? What is the purpose of government? What is of the role of the private enterprise? What is the meaning of equal opportunity? To what extent should purely economic concerns be regulated in the public interest?

Traditional marketing tactics aren't bringing in customers like they used to, and even today's most successful businesses are suffering shrinking returns on their advertising and marketing investment. The Digital Handshake explains this phenomenon and reveals seven effective, proven strategies for using new media and online tools to find new customers and keep them.