Showing results by author "Al Ramadan" in All Categories
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Play Bigger
- How Pirates, Dreamers and Innovators Create and Dominate Markets
- Written by: Al Ramadan, Dave Peterson, Christopher Lochhead, and others
- Narrated by: Sean Pratt
- Length: 8 hrs and 7 mins
- Unabridged
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Overall4.5 out of 5 stars 22
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Performance5 out of 5 stars 17
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Story4.5 out of 5 stars 17
The how-to playbook for start-ups and established companies on a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose.
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4 out of 5 stars
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Great overview to New Category Design
- By Alvaro R. on 2024-04-05
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Play Bigger
- How Pirates, Dreamers and Innovators Create and Dominate Markets
- Narrated by: Sean Pratt
- Length: 8 hrs and 7 mins
- Release date: 2017-02-17
- Language: English
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Price: $38.25 or 1 Credit
Sale price: $38.25 or 1 Credit
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