Showing results by author "Chip Kidd" in All Categories

True Prep is a contemporary look at how the old guard of natural-fiber-loving, dog-worshipping, G&T-soaked preppies adapt to the new order of things. Birnbach considers the prep attitude towards money (ambivalent), schools (good investment), wardrobe (now your clothes fit), work (some careers will never be prep), decorating (ask mummy), scandal (including rehab and prison), and food and drink (with some classic recipes for both).

It's 1957, long before computers have replaced the skillful eye and hand, and our narrator at State U is determined to major in Art. After several false starts, he ends up by accident in a new class called "Introduction to Graphic Design," taught by the enigmatic professor Winter Sorbeck - equal parts genius, seducer, and sadist. Sorbeck is a bitter yet fascinating man whose assignments hurl his charges through a gauntlet of humiliation and heartache, shame and triumph, ego-bashing and enlightenment.

A young graphic designer fresh out of college in the summer of 1961, Happy has just landed his first job at a wacky advertising firm filled with eccentric creative artists. Everything is going great until Happy is assigned to design a newspaper ad recruiting participants for an experiment in the Yale Psychology Department. Happy can't resist responding to the ad himself.