Showing results by author "Columbia Business School Center on Global Brand Leadership" in All Categories
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BRITE Ideas
- Written by: Columbia Business School Center on Global Brand Leadership
- Original Recording
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Welcome to the BRITE Ideas podcast, where we discuss how brands build relationships with consumers and society through innovation, technology, and marketing. BRITE Ideas is produced by the Center on Global Brand Leadership at Columbia Business School, and is led by co-hosts Matthew Quint and J.P. Kuehlwein. We want to thank our supporters Lexicon Branding and Kogan Page. For more information visit: http://briteideas.co
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