Showing results by author "Denise Lee Yohn" in All Categories
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What Great Brands Do
- The Seven Brand-Building Principles that Separate the Best from the Rest
- Written by: Denise Lee Yohn
- Narrated by: Julie McKay
- Length: 8 hrs and 18 mins
- Unabridged
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Overall0 out of 5 stars 0
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Performance0 out of 5 stars 0
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Story0 out of 5 stars 0
Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from 25 years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.
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What Great Brands Do
- The Seven Brand-Building Principles that Separate the Best from the Rest
- Narrated by: Julie McKay
- Length: 8 hrs and 18 mins
- Release date: 2020-07-27
- Language: English
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Price: $22.26 or 1 Credit
Sale price: $22.26 or 1 Credit
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FUSION
- How Integrating Brand and Culture Powers the World's Greatest Companies
- Written by: Denise Lee Yohn
- Narrated by: Patricia Rodriguez
- Length: 7 hrs and 45 mins
- Unabridged
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Overall3.5 out of 5 stars 2
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Performance4 out of 5 stars 2
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Story3.5 out of 5 stars 2
Through detailed case studies, interviews with industry leaders and findings from respected academic research, and drawing on her own experience working with extraordinary brands across a broad range of sectors, Denise shows how great companies achieve the brand-culture fusion that creates extraordinary results and growth.
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FUSION
- How Integrating Brand and Culture Powers the World's Greatest Companies
- Narrated by: Patricia Rodriguez
- Length: 7 hrs and 45 mins
- Release date: 2018-05-24
- Language: English
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Price: $33.53 or 1 Credit
Sale price: $33.53 or 1 Credit
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