Showing results by author "Earvin "Magic" Johnson" in All Categories

Great leadership begins with great understanding. No one knows that better than basketball legend Byron Scott and lifelong business executive Charlie Norris, who, respectively, won NBA championships and resurrected multimillion-dollar corporations by being team players no matter their positions. Whether it's on the basketball court, in the boardroom, or in everyday life, getting to the heads and hearts of people is paramount to getting the most out of them.

Aiming High is the astonishing story of sports and celebrity agent Darren Prince, who battled addiction while representing some of the most iconic figures in the world. After a drug overdose, many demoralizing nights, and mornings where he couldn't get out of bed without a prescription in hand, Darren hit rock bottom - and in the process discovered the true meaning of success.

Earvin made the transition from great athlete to greater entrepreneur through hard work and by avidly pursuing opportunities. He recognized that densely populated urban communities were ripe for commercial and residential development. He partnered with major brands like Starbucks, 24 Hour Fitness, and T.G.I. Friday's to lead a major economic push in these communities. The success of his businesses proved that ethnically diverse urban residents would welcome and support major brands if given the opportunity.