Showing results by author "Gene Pressman" in All Categories
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Chasing Cool
- Standing Out in Today's Cluttered Marketplace
- Written by: Noah Kerner, Gene Pressman
- Narrated by: Johnny Heller
- Length: 5 hrs and 12 mins
- Unabridged
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Overall
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Performance
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Story
Cool isn't just a state of mind, a celebrity fad, or an American obsession, it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering, "How do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor?"
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Chasing Cool
- Standing Out in Today's Cluttered Marketplace
- Narrated by: Johnny Heller
- Length: 5 hrs and 12 mins
- Release date: 2007-05-29
- Language: English
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Price: $23.14 or 1 Credit
Sale price: $23.14 or 1 Credit
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