Showing results by author "Julien Cayla" in All Categories
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Inside Marketing
- Practices, Ideologies, Devices
- Written by: Detlev Zwick, Julien Cayla
- Narrated by: Jonathan Yen
- Length: 16 hrs and 2 mins
- Unabridged
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The intensification of marketing in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little-understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the face of global capitalism. Inside Marketing offers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic, and political influence.
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Inside Marketing
- Practices, Ideologies, Devices
- Narrated by: Jonathan Yen
- Length: 16 hrs and 2 mins
- Release date: 2019-04-23
- Language: English
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