Showing results by author "Patrick Forsyth" in All Categories

The late Peter Drucker, a leading management thinker, was content to say simply: "Marketing is looking at the business through the customers' eyes". This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable.

Philip’s life is back on track, going well and he plans to improve it further. But his tendency to get involved with other peoples’ problems remains. A chance encounter in the library leads him towards a psychic incident, and sorting out the loose ends following the death of his neighbour sees him discover a mysterious break-in and make a new friend. Soon he finds that, far from just recommending suitable reading choices to those visiting his library, his influence stretches much further.

By his own admission, Philip is living a humdrum life in the Essex coastal town of Maldon. His new boss at the town library is a pain in the neck, making even the job he loves difficult, and he longs for something to kick start him out of what he admits is a bit of a rut. Soon after a new and unexpected friendship begins he determines to make some changes. Then one day his routine walk to work has him finding a dead body, involved with the police and feeling he must help his new friend by investigating a mystery from years past.

Scared of fluffing your lines? Worried about drying up? It's perfectly natural to be nervous before making a presentation. This helpful audiobook will reduce the anxiety and make any speech more effective. In just 30 minutes it will take you through every aspect of the all-important preparation of your presentation, so that you can be confident in front of any audience. Learn how to research your subject thoroughly and efficiently, speak eloquently and concisely on any subject, and more.