Showing results by author "Tessa G. Misiaszek PhD" in All Categories
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Branding That Means Business
- How to Build Enduring Bonds Between Brands, Consumers and Markets
- Written by: Matt Johnson, Tessa G. Misiaszek PhD
- Narrated by: Stephanie Cannon
- Length: 6 hrs and 9 mins
- Unabridged
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How do you make sure your brand connects with consumers? Branding that Means Business draws from the authors’ experience and business literature as well as psychology, sociology, and even anthropology to show listeners that while any brand serves the business, the mechanisms that enable it are all about connecting with people. Listeners will learn how to create, maintain, and operationalize their brand, and think creatively about how to differentiate their product and most importantly, make consumers fall in love with it.
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Branding That Means Business
- How to Build Enduring Bonds Between Brands, Consumers and Markets
- Narrated by: Stephanie Cannon
- Length: 6 hrs and 9 mins
- Release date: 2022-10-25
- Language: English
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Price: $25.24 or 1 Credit
Sale price: $25.24 or 1 Credit
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