Showing results by narrator "Ben Perry" in All Categories

The Agile Brand Guide to Customer Journey Orchestration Platforms: Evaluating, Buying, and Implementing a CJO for Marketers by Greg Kihlström explores marketers’ need for a customer journey orchestration, as well as the roles a CJO platform should play, the different types on the market, and how to evaluate and implement a platform once you have selected it.

Everyone knew Raine Waters was destined to be a star; his talent was undeniable. But on his quest for fame and fortune, he lost himself in the bright Nashville lights, heading down the wrong road leaving his friends, his one true love...and his heart behind in Texas. Thirty years later, he’s broke, alone, and homeless, living on the street with nothing left of him but ashes, his music...and a daughter he has never met.

A tragic love story methodically woven around a fallen country music star, a beautiful dancer, a 13-year-old child genius, and a powerful, psychopathic judge. A friend pulls out a Ouija board and asks you to play. It's just a game, right? But when the Ouija board reveals a secret you've never disclosed, then "the spirit" asks you to warn his living sister that she is about to be murdered.... What would you do? This is the scenario that tragically entangles the lives of Max Allen, Carla Cecil, and Bradford Doss.

In this first Agile Brand Guide, Customer Data Platforms are explored and demystified. The book explores marketers’ need for a Customer Data Platform, as well as the roles a CDP should play, the different types on the market, as well as how to evaluate and implement a platform once you have selected it.