Showing results by narrator "Doug Turkel" in All Categories

In their book Foolproof Hiring, business leaders and hiring experts Brad Smart and Chris Mursau give listeners an easy-to-follow instruction course in Topgrading. This nationally-known and time-tested hiring methodology has been a proven winner in finding A players for thousands of businesses for more than thirty years.

The best companies and most successful salespeople live by a three-word mantra - "it's all about them" - because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All About Them shows listeners how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All About Them" principle.