Showing results by narrator "Lee Han" in All Categories

Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where “likes” stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way... As Lennon and McCartney wrote a half century ago, money can’t buy you love. But in today’s world, where people have become desensitized - even disillusioned - by ad campaigns and marketing slogans, that maxim needs an update: Money can’t even buy you like.

In Build Your Dreams, Chip and Alexis transform their program into the ultimate career guide for a generation seeking passionate work. Through essays, anecdotes, exercises, and tasks, Build Your Dreams offers a unique 5-stage framework (using the anagram DREAM) for 20-somethings to make a living doing what they love. Build Your Dreams is the ultimate career guide for 80 million young people born between 1982 and 2001 who are poised to transform their passions into a fulfilling career and lifestyle.

What really separates the best from the rest? We all know that it takes hard work, dedication, and the occasional dose of luck for someone to make it to the top of their chosen field. Yet, we also suspect that it takes a little something more - but what? The Art of Doing asks today’s most successful celebrities, businessmen, and iconoclastic achievers, "How do you succeed at what you do?"