Social Storytelling

How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach. In The Science of Storytelling, Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can tell better stories, revealing, among other things, how storytellers - and also our brains - create worlds by being attuned to moments of unexpected change.

A five-time Moth GrandSLAM winner and bestselling novelist shows how to tell a great story - and why doing so matters. Whether we realize it or not, we are always telling stories. On a first date or job interview, at a sales presentation or therapy appointment, with family or friends, we are constantly narrating events and interpreting emotions and actions. In this compelling book, storyteller extraordinaire Matthew Dicks presents wonderfully straightforward and engaging tips and techniques for constructing, telling, and polishing stories that will hold the attention of your audience (no matter how big or small).

In a world filled with trolls, we all need to live life more like a goblin. What does it mean to "live life like a goblin"? It means to give no f--ks, but also all the f--ks in the world at the same time. It means to be constantly anxiety-ridden while also eternally optimistic. A goblin's heart, specifically John Goblikon's, is filled with love, joy, angst, constant quandary, Chili's Southwestern egg rolls, metal, and empathy. Through goblin eyes, we learn about life, death, business, food, music, travel, culture, dating, school, drinking, compassion, and much more!

What won't we try in our quest for perfect health, beauty, and the fountain of youth? Well, just imagine a time when doctors prescribed morphine for crying infants. When liquefied gold was touted as immortality in a glass. And when strychnine - yes, that strychnine, the one used in rat poison - was dosed like Viagra. Looking back with fascination, horror, and not a little dash of dark, knowing humor, Quackery recounts the lively, at times unbelievable, history of medical misfires and malpractices.

Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies. Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.

In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, Simmons showcases over 100 examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world.

Whether he was introducing the latest iPad or delivering a keynote presentation, Steve Jobs electrified audiences with his incomparable style and showmanship. He didn’t just convey information in his presentations; he told a story, painted a picture, and shared a vision. He gave his audience a transformative experience that was unique, inspiring, and unforgettable. Now you can do it too, by learning the specific techniques that made Jobs the most captivating communicator on the world stage.

When stories are used in business settings, we expect them to deliver more. We need stories to be remembered and repeated. That's a challenge. Using stories isn't as easy as it may seem, both in terms of shaping stories to align with business situations and telling stories that are compelling enough to repeat. In this audiobook, Sally solves both challenges by providing insights on the listener's perspective and concrete tools to shape storylines and stories that deliver impact.

Humans live in landscapes of make-believe. We spin fantasies. We devour novels, films, and plays. Even sporting events and criminal trials unfold as narratives. Yet the world of story has long remained an undiscovered and unmapped country. It's easy to say that humans are "wired" for story, but why? In this delightful and original book, Jonathan Gottschall offers the first unified theory of storytelling. He argues that stories help us navigate life's complex social problems.

I studied over 200 of the best TED talks. I broke each TED talk down in terms of structure, message, and delivery. Here's what I discovered: After studying over 200 TED talks, the one commonality among all the great TED talks is that they contain stories. Discover the 23 storytelling secrets of the best TED talks! In this short, but powerful, guide you're going to learn how to use stories to make your presentations engaging and entertaining.

Story isn't just one way to persuade. It's the way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it.

Approached by an ecumenical society representing many faiths, from Judeo-Christians to fellow members of First Nations, Harold R. Johnson agreed to host a group who wanted to hear him speak about the power of storytelling. This book is the outcome of that gathering. In The Power of Story, Johnson explains the role of storytelling in every aspect of human life, from personal identity to history and the social contracts that structure our societies, and illustrates how we can direct its potential to re-create and reform not only our own lives, but the life we share.

In this spellbinding blend of memoir and insight, best-selling author Chuck Palahniuk shares stories and generous advice on what makes writing powerful and what makes for powerful writing. With advice grounded in years of careful study and a keenly observed life, Palahniuk combines practical advice and concrete examples from beloved classics, his own books, and a "kitchen-table MFA" culled from an evolving circle of beloved authors and artists, with anecdotes, postcards from the road, and much more.

The Indignities of Being a Woman candidly traces the history of womanhood and investigates how much things have really changed for womankind. By carefully x-raying areas such as body image, marriage, mental illness, fashion, and politics, this audiobook examines what it was like to be a woman in the past versus what it’s like now, when women are constantly told equality between the sexes exists but reality proves otherwise.

Aparna Nancherla is a superstar comedian on the rise—a darling of Netflix and Comedy Central’s comedy special lineups, a headliner at comedy shows and music festivals, a frequenter of late night television and the subject of numerous profiles. She’s also a successful actor who has written a barrage of thoughtful essays published by the likes of the New York Times. If you ask her, though, she’s a total fraud. She’d hate to admit it, but no one does impostor syndrome quite like Aparna Nancherla.

"The Other Crowd", "The Good People", "The Wee Folk", and "Them" are a few of the names given to the fairies by the people of Ireland. Honored for their gifts and feared for their wrath, the fairies remind us to respect the world we live in and the forces we cannot see. In these tales of fairy forts, fairy trees, ancient histories, and modern true-life encounters with the Other Crowd, Eddie Lenihan opens our eyes to this invisible world with the passion and bluntness of a seanchai, a true Irish storyteller.

In Pimpology, star of the documentaries Pimps Up, Ho's Down and American Pimp and Annual Players Ball Mack of the Year winner Ken Ivy pulls a square's coat on the unwritten rules that took him from the ghetto streets to the executive suites. Ken's lessons will serve any person in any interaction. Whether at work, in relationships, or among friends, somebody's got to be on top. To be the one with the upper hand, you've got to have good game, and good game starts with knowing the rules.

With over 500,000 readers a month at her enormously popular blog, AwesomelyLuvvie.com, Luvvie Ajayi is a go-to source for smart takes on pop culture. I'm Judging You is her debut book of humorous essays that dissects our cultural obsessions and calls out bad behavior in our increasingly digital, connected lives - from the importance of the newest Shonda Rhimes television drama to serious discussions of race and media representation to what to do about your fool cousin sharing casket pictures from Grandma's wake on Facebook.

Annalee Newitz traces the way disinformation, propaganda, and violent threats have evolved from military weapons deployed against foreign adversaries into tools in domestic culture wars. Newitz delves into America's deep-rooted history with psychological operations, beginning with Benjamin Franklin's Revolutionary War-era fake newspaper and nineteenth-century wars on Indigenous nations, and reaching its apotheosis with the Cold War and twenty-first-century influence campaigns online.