Byron Sharp
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Byron Sharp

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Professor of Marketing Science Director of the Ehrenberg-Bass Institute, University of South Australia. Byron was born in New Zealand and did his undergraduate marketing degree at Auckland University. He worked in Australia for several years before becoming marketing manager of the University of South Australia's consulting and technology transfer company. That's how he fell into academia completing a Masters by Research and then PhD in marketing. He is the founding director of the Ehrenberg-Bass Institute, where a team of 50+ university marketing scientists work on discovering law-like patterns in buyer behaviour and brand performance. The Ehrenberg-Bass Institute is sponsored by the HQs of companies such as Boston Beer, CVS Health, Danone, Lindt, Linkedin, Mars, Red Bull, and Unilever.
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The Best Fiction Podcasts for Listeners Who Love a Good Story

You can’t beat a good story. Luckily, humans are great at storytelling, and the best fiction podcasts are all the proof that the modern listener requires. Get the popcorn ready; it’s storytime.

Featured Article: The Best Fiction Podcasts for Listeners Who Love a Good Story

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  • How Brands Grow cover art

    • How Brands Grow

    • What Marketers Don't Know
    • Written by: Byron Sharp
    • Narrated by: Daniel May
    • Length: 6 hrs and 34 mins
    • Release date: 2014-02-04
    • Language: English
    • 4.5 out of 5 stars 22 ratings

    Price: $25.00 or 1 Credit

    Sale price: $25.00 or 1 Credit

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