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How Brands Grow

What Marketers Don't Know

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How Brands Grow

Written by: Byron Sharp
Narrated by: Daniel May
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About this listen

This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

It is the first audiobook to present these laws in context and to explore their meaning and application. The most distinctive element to this audiobook is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2010 Byron Sharp (P)2014 Audible Inc. Marketing & Sales Personal Success

What listeners say about How Brands Grow

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Profile Image for Simone Lawrence

Enlightening. Well worth reading.

Full of useful ideas that have practically application for marketers across the globe. This book helps us reassess the approach to growing our brands. Good logical presentation with research to back up his claims.

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Profile Image for Tommy

Robot voice, ack.

The robotic voice is annoying and the book keeps referring to pdfs, which of course I can't view right now because this is an audiobook.

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