Jerry Power
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Jerry Power

Business & Careers
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Jerry Power is the Executive Director of The Institute for Communication Technology Management (CTM) and a member of the Marketing Faculty at University of Southern California’s Marshall School of Business. CTM is actively engaged in identifying, understanding, and leveraging emerging trends driven by the rapid evolution of digital communications technologies and services. Through CTMs research and educational programs, the Institute explores the new opportunities and challenges in the age of digital transformations. CTM embraces our increasingly dynamic market and harnesses the thought leadership of the University and the CTM community to find new ways for business’s to thrive in this evolving business climate. Jerry is also a founding member of the I3 Consortium. I3 is working to create an open source Internet-of-Things data governance tool that allows communities of independent IOT device owners to work together as active members of the expanding data ecosystem. The consortium recognizes the importance and the personalized nature of privacy, trust, and incentives as key enablers of a sustainable, managed, and networked IOT infrastructure that supports collaborative IOT environments where data must transcend organization boundaries. Jerry Power has over 30 years’ experience in strategic marketing and business analysis in the communications industry. With extensive technical expertise in the areas of mobility, optics, IP/data networking, and network management, Jerry has published numerous articles describing the impact of technology on business models and practices, network architectures, operational procedures, and users. His business research efforts have been discussed in both The Shift: The Evolving Market, Players and Business Models in a 2.0 World and Identity Shift: Where Identity Meets Technology in the Networked-Community Age. Jerry holds a Master of Science in Computer Science from Pennsylvania State University and has served on multiple industry committees and boards focused on improving the telecommunication industry and uncovering new, sustainable business models across the ecosystem.
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