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How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach....

Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels....

An assemblage of reflections on the nature of writing and the writer from one the greatest American writers of the 20th century....

In ten brilliantly written chapters, Stephen King delivers one colorful observation after another about the great stories, books, and films that comprise the horror genre—from Frankenstein and Dracula to The Exorcist, The Twilight Zone, and Earth vs. The Flying Saucers.

There are few creative acts more mysterious and magical than writing a song. But what if the goal wasn't so mysterious and was actually achievable for anyone who wants to experience more magic and creativity in their life? Listen to find out more....

An essential volume for generations of writers young and old. The twenty-fifth anniversary edition of this modern classic will continue to spark creative minds for years to come....

Theme—the mysterious cousin of plot and character. Too often viewed as abstract rather than actionable, theme is frequently misunderstood and left to chance. Some writers even insist theme should not be purposefully implemented.

Our unique audioteach method features the voice of a real tutor, Chris Sykes....

Journey into the captivating world of poetic expression with renowned author and poet Zachary Phillips. Whether you are an aspiring poet or a seasoned writer looking to elevate your craft, this enlightening guide is your key to creating evocative, soul-stirring poetry....

An inspirational collection of letters, notes, and conversations among friends, celebrities, experts, and the September Letters community. A guide to help us clearly see that we are not alone, and that sharing your story is powerful and healing....