Get Different
Marketing That Can't Be Ignored!
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Narrateur(s):
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Mike Michalowicz
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Auteur(s):
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Mike Michalowicz
À propos de cet audio
Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win.
In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing:
1. Does it differentiate?
2. Does it attract?
3. Does it direct?
Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time.
*This audiobook includes a downloadable PDF containing charts, marketing tools, Get Different experiment sheets, and more.
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Ce que les critiques en disent
“The ultimate primer for anyone who needs great results.”
--Allan Dib, author of The 1-Page Marketing Plan
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“Michalowicz reveals the essence of effective marketing in this exceptional book: Get attention, get desire, get business. Get Different will accomplish all three for you.”
--Jon Gordon, bestselling author of The Carpenter
Love you Mike!!
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Excellent Guide
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Different than the last
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I’ll definitely be trying to do different and plan to read this one a second time.
Another great book for entrepreneurs
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Mike has a ton of ideas.
Take 1.
Test it.
Then take another test it.
Be bold.
Have fun!
Mike delivers as always
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