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Be The CEO

Be The CEO

Auteur(s): Adam Hurd & Tom Marino
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À propos de cet audio

Most self-employed people never set out to become CEOs — it just happens. One day you’re working for yourself, the next you’re responsible for everything, everywhere, all at once. That shift creates a ceiling: you’re stuck as the bottleneck in your own business, trading freedom for frustration. On Be the CEO, Adam Hurd and Tom Marino open the curtain on what it really takes to cross the bridge from being “accidental CEOs” to becoming intentional CEOs — at work and at home. This is not a highlight-reel podcast. It’s raw conversations about our origins, our dogmas, our flaws, and the very ideas we fight against. You’ll hear about the enemies we’ve had to confront — not just people, but behaviors, beliefs, and blind spots that keep entrepreneurs small. Instead of theory, we use the world’s most popular business and personal growth ideas as a launching pad. We’ll bring you content from voices like Alex Hormozi, Dan Martell, Brené Brown, Tony Robbins, and others. Sometimes we’ll double down and connect their ideas to our core dogmas. Other times we’ll push back with a contrarian view, exposing why a common piece of advice may not work for the self-employed striving to become true CEOs. And often we’ll reveal where we learned the lesson the hard way — through our own flaws, missteps, and lived experience. Each episode is designed for one audience: the self-employed individual who knows there’s more on the table. The freelancer who wants to build a company. The solo business owner who wants to lead a team. The person who’s been grinding for years and realizes they don’t just want to “own a job” — they want to be the CEO. What makes this podcast different? We’re not interested in puffing up your confidence. We’re here to help you develop agency — the power to make intentional choices that shape your business and your life. And we’ll help you build certainty — the clarity to know exactly why you’re making those choices. That combination eliminates doubt, speeds up decisions, and creates momentum toward the future you actually want. You’ll walk away from each conversation with real perspective on: - How to spot the beliefs and behaviors holding you back. - Why the self-employed mindset will only get you so far — and what it takes to upgrade to the CEO mindset. - Where your flaws can be reframed into fuel for growth. - How to build a business that gives you both profit and freedom. If you’re ready to move beyond the self-employed ceiling and step fully into the role of CEO — in your company and in your home — this podcast is for you. Stop being an accidental CEO. Start being the CEO.2025 Atomic Business Coaching Développement commercial et entrepreneuriat Développement personnel Entrepreneurship Gestion et leadership Réussite Économie
Épisodes
  • How To Choose Your Next Chapter In Life
    Dec 24 2025

    In this reflective and honest episode, we explore what it really means to choose your next chapter in life — especially when certainty is missing. Through personal stories, business decisions, and long-term commitments, this conversation breaks down why confusion often appears right before clarity, and why discomfort is usually a signal that meaningful change is happening.

    Rather than chasing balance or novelty, this episode reframes progress as commitment. Choosing a chapter isn’t about finding the perfect plan — it’s about deciding what you’re willing to stay with long enough to build something real.

    🎧 In This Episode, You’ll Learn:

    1. Why confusion often signals the start of a new chapter
    2. How long-term commitments create clarity over time
    3. The difference between interest and true commitment
    4. Why productive neglect can drive success but limit fulfillment
    5. How to think about life and business as harmony, not balance
    6. Why choosing a direction matters more than perfect certainty
    7. How discomfort plays a role in meaningful progress

    ⏱️ Timestamps

    00:00 – Why this year felt confusing but important


    02:00 – Understanding chapters and long-term consequences


    05:00 – Harmony vs balance explained


    09:00 – The instrument analogy and productive neglect


    14:00 – Reflecting on fulfillment and personal growth


    18:00 – Being good at something you no longer enjoy


    22:00 – Commitment versus interest


    26:00 – Making year-long commitments


    30:00 – Choosing the people and work worth investing in


    35:00 – Final thoughts on commitment and direction



    🔥 Power Quotes

    “Confusion often shows up right before clarity.”

    “You can be great at something and still not enjoy it.”

    “Interest feels good. Commitment feels heavy.”

    “Choosing a chapter means saying no to others.”

    “Progress requires staying with something long enough.”



    📝 Topics Covered

    1. Life transitions
    2. Commitment and focus
    3. Personal growth
    4. Long-term decision making
    5. Productive neglect
    6. Harmony vs balance
    7. Entrepreneurial identity


    🧭 Key Takeaway

    Choosing your next chapter isn’t about certainty — it’s about commitment. When you decide what you’re willing to stay with through discomfort, clarity follows and progress becomes inevitable.


    💬 Connect with Us

    👉 Visit bethe.ceo

    👉 Follow

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    41 min
  • Why Smart Leaders Make Unpopular Decisions
    Dec 17 2025

    In this episode, we explore why the best leaders are willing to make decisions that aren’t popular but are necessary for long-term success. Using real-world examples from business, leadership, sports, and history, this conversation breaks down why comfort, familiarity, and fear often stop people from making the changes they know they need to make.

    This episode challenges the idea that good leadership is about keeping everyone happy. Instead, it reframes leadership as stewardship, making hard, intentional decisions based on vision, not approval.

    🎧 In This Episode, You’ll Learn:

    • Why popularity is a dangerous metric for leadership decisions
    • How comfort and familiarity keep businesses stuck
    • Why avoiding change leads to stagnation and decline
    • The difference between intentional change and change for novelty
    • How vision creates certainty in difficult decisions
    • Why leaders must act as fiduciaries for their business
    • How discomfort signals meaningful growth

    ⏱️ Timestamps

    00:00 – Why unpopular decisions define real leadership

    02:30 – Comfort vs change and why people resist both

    05:00 – Popularity, business, and the Mets analogy

    08:00 – Change or die: historical lessons applied to business

    12:00 – Vision as the filter for hard decisions

    15:00 – Why leaders must accept discomfort

    18:00 – Flexibility, adaptation, and long-term thinking

    22:00 – Making decisions for the future, not the present

    25:00 – Final thoughts on leadership and responsibility

    🔥 Power Quotes

    “You can’t run a business based on popularity.”

    “Comfort is often more dangerous than failure.”

    “If you don’t change, you die.”


    “Vision makes the decision.”


    “Leadership requires doing what’s right, not what’s liked.”

    📝 Topics Covered

    • Leadership decision-making
    • Vision and strategy
    • Change management
    • Comfort vs growth
    • Business stewardship
    • Adaptability
    • Long-term thinking


    🧭 Key Takeaway

    Great leaders are willing to be unpopular when the situation demands it. When decisions are guided by a clear vision not comfort or approval, leaders build businesses that endure, adapt, and grow.

    💬 Connect with Us

    👉 Visit bethe.ceo


    👉 Follow Tom Marino & Adam Hurd on LinkedIn & Instagram

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    25 min
  • The Hidden Skill That Fixes Your Focus, Energy, and Productivity
    Dec 10 2025

    In this unexpectedly deep episode of The Atomic Business Coaching Podcast, Tom and Adam unpack the real reason entrepreneurs lose focus, drain their energy, and struggle to stay productive — even when they’re in their zone of genius. What begins with a chaotic dog interruption unfolds into a powerful exploration of attention management, flow states, boundaries, energy cycles, and why most business owners break their own non-negotiables without realizing it.

    Through raw conversation, pattern recognition, and stories drawn from sports, parenting, and business, Tom and Adam reveal a hidden skill: the ability to manage your flow state before it manages you. This episode reframes how to protect your focus, maintain your energy, and shift your internal rhythm with intention so you can perform your best throughout the day.

    🎧 In This Episode, You’ll Learn:

    • Why interruptions destroy your flow more than distractions do
    • The difference between short-term and long-term flow states
    • How to recognize important interruptions before it’s too late
    • Why most business owners unintentionally break their own boundaries
    • How to manage energy cycles throughout the day
    • Why flow state management may be the most underrated business skill
    • How to design your day around your natural rhythms for better performance

    ⏱️ Timestamps

    00:00 – The chaotic dog incident that sparks the whole conversation

    01:40 – Missing red flags and the cost of ignoring interruptions

    03:10 – The struggle of breaking flow once you're locked in


    05:00 – The danger of clients reconditioning your boundaries


    06:00 – The concept of permeable vs. rigid boundaries


    07:30 – Can you stay in flow and still be open to learning?


    08:40 – Short-term vs. long-term flow states explained


    10:50 – How physical movement affects your ability to stay in the zone

    12:20 – Why environment design matters more than willpower


    14:00 – Parenting, podcasting, and pausing flow with intention


    17:00 – Using sports as training for focus and mental transitions


    18:50 – The two wavelengths of flow — and why they matter


    21:00 – When being 'too deep' in flow becomes a liability


    23:00 – Blending productive work with flow intentionally


    25:00 – Using mundane tasks as a tool for visualization


    28:00 – Rethinking the four zones and expanding the model


    31:00 – Energy, vitality, and the daily management system


    33:30 – How your energy baseline determines your effectiveness


    35:00 – Why entrepreneurs must manage energy, not time


    38:00 – Innovation, frameworks, and building a system for the world


    40:00 – Final thoughts on crafting a practical, usable philosophy


    🔥 Power Quotes

    “You’ll miss the red flags you don’t give yourself permission to look at.” – Adam Hurd


    “Flow is not fragile — but your boundaries are.” – Tom Marino


    “Clients will recondition you if you let them.” – Adam...

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    41 min
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