Struggling to convert leads into paying💰 clients? The secret isn’t more leads—it’s a smarter approach to B2B conversion.

In this episode of Blunt On Business, Rich Laster breaks down the 3 key stages of lead conversion and the one crucial strategy you need at each stage to boost revenue.

Key Takeaways for Business Owners:
🎯 Stage 1: Be found—leverage SEO and valuable content to attract the right prospects. 🎯 Stage 2: Build trust—use lead scoring and personalized follow-ups to nurture quality leads. 🎯 Stage 3: Close faster—streamline demos, proposals, and contracts to reduce friction.

💡 Join Us Live!

Have questions? Don’t miss our Live Q&A on YouTube, Wednesday at Noon ET, where Rich will answer your toughest lead conversion challenges.

🚀 Ready to turn more leads into clients?
Schedule your Free Revenue Growth Call at RichLaster.com.

🎧 Listen now to transform your B2B sales strategy!

Inflation doesn’t have to 🤕hurt your business! In this episode of Blunt On Business, Rich Laster shares 7 straightforward strategies every business owner can use to protect profits, reduce costs, and stay competitive.

🎯 Key Takeaways for Business Owners:

1. Pricing Power: Differentiate your offerings to justify premium pricing.
2. Product Optimization: Eliminate low-performers and prioritize high-margin winners.
3. Cost Cutting: Automate processes and renegotiate contracts to reduce expenses.
4. Efficiency: Use technology to streamline workflows and maximize productivity.
5. Supplier Terms: Build strong relationships to secure better deals.
6. Flexible Budgeting: Stay agile to handle unexpected economic shifts.
7. Data Insights: Leverage your CRM to make smarter pricing and product decisions.

💡 Join Us Live!

Don’t miss the Live Q&A on YouTube, Wednesday at Noon ET, where Rich will answer your questions about keeping profits high in an inflationary economy.

🚀 Ready to take the next step?

Schedule your Free Revenue Growth Session at RichLaster.com.

🎧 Listen now to take control of your profitability today!

Unlock Hidden Profits: Leveraging What You Have

Many business owners chase new leads, bigger opportunities, and increased resources—but what if the secret to significant revenue growth is already within your grasp? In this episode of Blunt On Business, Rich Laster breaks down how to tap into your existing assets - your current clients, network of friends, and industry giants to unlock hidden profit potential without raising your expenses.

🔑 What You’ll Learn in This Episode:

• How to maximize revenue from your existing clients through strategic cross-selling, upselling, and referral programs.

• The power of leveraging your friends and professional networks to unlock new opportunities and collaborations.

• Why partnering with industry giants can help you scale and build credibility in your market.

Tune in and discover how to boost profits without increasing your workload or overhead.

🔥 Don’t Miss Out!

Join our Live Q&A on YouTube, Wednesday at Noon ET, where Rich will answer your burning questions on business growth and scaling.

🚀 To unlock your business’s full potential, book a Free Revenue Growth Call with Rich Laster at RichLaster.com.

Listen now and start scaling smarter! #BluntOnBusiness

Welcome to Blunt On Business: Cutting Through the Noise! Scaling your customer base doesn’t have to mean draining your budget. In this episode, Rich Laster dives into the strategies that allow you to grow smarter, not harder—attracting more customers while keeping expenses under control.

What You’ll Learn in This Episode...

The Growth Assumption:

- Why “more customers = higher expenses” is a myth.

- The 3 major pitfalls of traditional growth strategies: bloated budgets, over hiring, and inefficiency.

Four Proven Strategies for Scalable Growth Without Added Costs:

- Leverage Technology: Maximize your CRM and other tools to streamline lead generation and follow-up.

- Focus on Ideal Customers: Prioritize high-value clients who deliver bigger returns for less effort.

- Implement Scalable Systems: Use project management tools to build workflows that grow with you—no extra headcount needed.

- Monetize Current Resources: Upsell or cross-sell to existing clients and ask for referrals to amplify growth.

🎧 Whether you’re scaling a startup or trying to break through a growth plateau, this episode provides actionable insights to help you grow your customer base without stretching your budget or resources.

Join the Conversation!

💬 Have questions about scaling your business? Don’t miss the Live Q&A on YouTube this Wednesday at Noon ET with Rich Laster. Get real-time advice and practical answers to your toughest scaling challenges.

Want personalized strategies for growing your business? Schedule your Free Revenue Growth Call with Rich at RichLaster.com. Together, we’ll design a scalable growth plan tailored to your goals.

🎙️ Listen now and discover how to scale smarter, attract more customers, and achieve hypergrowth without breaking the bank!

Scaling your business to new heights doesn’t have to mean sacrificing your health, happiness, or product quality. In this episode of Blunt On Business, we debunk the “Hypergrowth Myth” and share sustainable solutions to grow your business without burning yourself—or your business—out.

Key Points Covered in the Episode:

1️ The Hypergrowth Myth

• Why the "By Any Means Necessary" mindset is a dangerous trap. Chasing growth at all costs often leads to exhaustion, poor decisions, and long-term damage to your business and health.

2️ The Key to Sustainable Scaling: Prioritize the U/X of Your Client

• The secret to hypergrowth isn’t speed—it’s satisfaction. By focusing on the user experience (U/X), you create loyal, repeat customers who fuel organic growth and become your biggest advocates.

3️ The Cost of Ignoring This Advice

• Diminished Product/Service Quality: Overcommitting to growth can lead to errors, delays, or poor delivery.

• Unhappy Clients: Disappointed spenders don’t just leave—they tell others.

• Burnout: As the leader, if you’re running on empty, there’s no energy left to execute, innovate, or enjoy the success you’re working toward.

Join the Conversation!

💬 Got questions about scaling your business the right way? Don’t miss the Live Q&A on YouTube this Wednesday at Noon ET with Rich Laster. Ask your questions and learn how to achieve hypergrowth without sacrificing your sanity.

🎧 Want to ensure your business grows the right way? Schedule your Free Revenue Growth Call with Rich Laster at RichLaster.com. Let’s cut through the noise and design a growth plan that works for you.

🎙️ Listen now, and learn how to scale smarter, not harder!

Sales isn’t about talking—it’s about listening. In this insightful episode of Blunt On Business, we break down the timeless lesson your dad probably taught you: use your two ears and one mouth in proportion. Whether you’re selling a product, pitching an idea, or building a relationship, mastering communication is your path to profit.

Key Takeaways from the Episode:

Empathy Is Your Secret Weapon

Learn how your two ears unlock the ability to truly understand who is speaking, what they’re saying, and—more importantly—what they’re thinking and feeling. Active listening isn’t just polite; it’s profitable.

People Tell You How to Sell to Them

Discover how active listening enables you to pick up on subtle cues, giving you the roadmap to closing deals faster and with greater confidence.

The Two Times to Ask Questions

1. When seeking to understand what’s being said to ensure you grasp the speaker’s intent.

2. When clarifying a term they’ve used, especially those commonly misunderstood—because precision is key to trust and agreement.

Join the Conversation!

💬 Have questions about this episode? Join Rich Laster for a Live Q&A on YouTube every Wednesday at Noon ET. Get your questions answered in real time and take your communication—and profits—to the next level.

🎧 Whether you’re an entrepreneur, a sales professional, or just someone looking to sharpen your communication skills, this episode is packed with actionable tips that can change how you connect with others—and boost your bottom line.

Ready to transform your communication skills into greater revenue? Schedule your Free Revenue Growth Call with Rich Laster at RichLaster.com. Let’s cut through the noise and build your pathway to profit.

🎙️ Listen now, and learn how to communicate your way to success!

In a world where cancel culture thrives on controversy and division, integrity in business has never been more crucial

—or more challenging. Integrity, often defined as "doing what is right when no one is looking," stands in stark contrast to the self-promotion and constant publicity that dominate today’s culture. But how do founders and business leaders navigate these turbulent waters while staying true to their values?

In this thought-provoking episode of Blunt On Business, we’ll explore:

The Meaning of True Integrity

- Why integrity isn’t about being seen doing the right thing but doing it because it’s right, even when no one is watching.

- The powerful contrast between authentic actions and the modern pursuit of likes, followers, and viral attention—through the lens of Matthew Chapter 6.

The Golden Rule for Founders and Leaders: Silence Is Golden

- How silence and professionalism can shield your brand in an era where every word can spark controversy.

- The importance of sticking to your corporate script and maintaining a steady, consistent voice in public communications.

Navigating Hot-Button Topics: God and Politics Are Off the Table

- Why discussing religion or politics in professional settings is a risky move, especially when so many people only resonate with those who agree with them.

- How to avoid giving detractors an excuse to "cancel" you by focusing on common ground and your business’s core mission.

🎧 This episode is packed with actionable wisdom for leaders looking to maintain their credibility and protect their brand without sacrificing their values. Learn how to strike the perfect balance between staying true to your principles and steering clear of controversy in the age of cancel culture.

Want more strategies for navigating today’s complex business environment? Schedule your Free Revenue Growth Call with Rich Laster at RichLaster.com. Together, let’s cut through the noise and build a brand grounded in integrity and success.

🎙️ Listen now and lead with integrity!

Are you a founder juggling the roles of CEO, strategist, and top salesperson? Founder-led sales are often the heartbeat of early-stage business growth, but they can also become a bottleneck if you’re not intentional about success and scalability.

In this episode of Blunt On Business, we’ll break down actionable strategies to help you thrive while leading sales and prepare you for the day when you can take off the sales hat for good.

Part 1: Success as a Founder Leading Sales

Founder-led sales don’t have to feel overwhelming if you focus on the right priorities:

• Nail Your Value Proposition: Discover how to craft a compelling value proposition that resonates with your ideal customers.

• Focus On Your Low-Hanging Fruit: Learn how to spot and target your ideal client profile (ICP) for maximum impact.

• Tell the Story Right: Master the art of qualifying and converting opportunities by effectively communicating your value.

Part 2: Scaling: Taking Off the Sales Hat

Once your business starts growing, founder-led sales can become a roadblock. We’ll show you how to scale without losing momentum:

• Prioritize CRM Usage: Leverage the power of a CRM in streamlining your sales process and boosting efficiency.

• Outsource with Confidence: Explore the benefits of hiring fractional sales help to scale your operations without breaking the bank.

• Build Your Dream Team: Learn how to recruit and hire top-tier sales talent to drive exponential growth.

🎧 Whether you’re just starting or preparing to scale, this episode is packed with actionable insights you can use immediately to drive revenue and prepare for the next phase of your business.

Ready to take your founder-led sales to the next level? Schedule your Free Revenue Growth Call with Rich Laster at RichLaster.com today. Let’s cut through the noise and build the sales strategy that works for your business.

🎙️ Listen now and make founder-led sales work for you!