On the season finale of the Coach Catalyst podcast season three, we sat down with Jason Phillips, the founder of Nutritional Coaching Institute. They explore NCI's evolution from its modest origins to a $10 million enterprise in the fiercely competitive nutrition certification field. Jason offers invaluable insights into growth, overcoming obstacles, and effective strategies, making this episode a must listen for entrepreneurs and business leaders. Tune in for Jason Phillips' entrepreneurial wisdom on thriving in a saturated market.

Episode Shownotes:

[00:02:27] Bridging knowledge to results.

[00:03:39] Impactful coaching certifications.

[00:08:47] Creating a successful certification.

[00:13:02] The missing link in certifications.

[00:15:47] The four C's of coaching.

[00:19:26] Cohort driven education model.

[00:22:11] Learning marketing and business growth.

[00:29:02] Visionary superpower in business.

[00:29:56] Delegating outcomes in business.

[00:35:34] Personal growth and improvement.

[00:37:20] Entrepreneurial hustle culture debate.

[00:43:10] Scaling a business effectively.

[00:45:53] Building remote team culture.

[00:49:48] Virtual assistants for managing challenges.

[00:55:27] Impact of changing event format.

[01:00:39] Burrito, taco, or quesadilla preferences.

[01:02:24] Dinner with someone past or present.

On this episode of the Coach Catalyst podcast, the Co-Founders dive into the essence of simplifying software for coaches and clients. They discuss the backstory, the launch of the product, and where it stands today. The conversation touches on the future of Coach Catalyst, industry trends, and the role of technology in coaching. Tune in to learn more about how Coach Catalyst can transform your coaching business.

Episode Shownotes:

[00:01:33] The Coach Catalyst journey.

[00:04:29] The premise of a super coach.

[00:09:23] Personal Branding and Content Creation.

[00:11:22] Building a tech platform challenges.

[00:16:45] Dev team shipping strategies.

[00:19:38] Creating the right environment.

[00:22:58] Gym owners adapting to change.

[00:27:06] All-in-one solutions trend.

[00:28:42] Finding the right balance.

[00:33:37] Simplifying Coaching Processes.

[00:35:23] Education core of Coach Catalyst.

[00:39:06] Client retention strategies.

[00:41:30] Using technology for proactive coaching.

[00:46:02] Challenges with software updates.

[00:51:39] Coach Catalyst features discussed.

[00:52:43] Creating an onboarding program.

[00:57:33] Utilizing technology in coaching.

[01:00:29] Mission to change lives.

[01:05:20] Old school Flintstones nostalgia.

On this exciting podcast episode we got to speak with Kane Sivesind and talked about their journey together with Trevor through college and developed the app Coach Catalyst. The Podcast episode starts off with a back story of how Kane and Trevor met in freshmen college as they both joined the basketball team. Kane and Trevor talk about the traits they found in each other that made them think of co-founding a company together. Kane talks about how their skill set on the court complimented each other which also developed and flowed into the real world and business world. Trevor gives tips for fitness coaches that would like to own a gym and also gives them an insight into what changes when you start owning gyms. Trevor talks about his “aha” moment when he realized he needed an app that would help him manage his clients better. Kane also talks about some lessons they learned as they started developing their app. Kane also talks about the moment he realized people were interested in the software they developed and how they improved it along the way. Nearing the end of the podcast Trevor talks about making mistakes and how important it is to learn from mistakes and failures. Kane finishes off by explaining how important keeping relationships with people and users helped them grow and developed the software better.

Episode Shownotes
8:19 - 8:44 The traits you need to find in a co-founder
8:46 - 9:25 Kane talks about the traits Trevor has as a co-founder
12:49 - 13:26 Kane talks about how his and Trevor's skill sets complimented each other and how it developed from the basketball court to the business world
21:34 - 22:28 A tip for fitness trainers planning to buy or own a gym
23:55 - 24:26 What changes when you start owning a gym.
27:26 -28:33 Trevor talks about his “aha” moment for Coach Catalyst
32:46 - 33:15 Kane talks about the lessons they learned when they started developing the software with college students
55:11 - 55:56 Kane talks about the moment he realized that people were interested in the software they created
1:08:20 - 1:08:53 Trevor talks shares his mistakes and being able to learn from mistakes
1:09:27 - 1:10:20 Kane talks about how relationships with people and their users helped them develop the app

In this episode of the Coach Catalyst podcast, we're joined by Rick Mayo, the founder of Alloy Personal Training, a veteran in the industry with over 30 years of experience. Rick shares valuable insights on building a successful fitness business, covering topics like overcoming challenges, capitalizing on strengths, and expanding from one location to many. Tune in to learn from Rick's journey and the growth of Alloy Personal Training.

Episode Shownotes:

[00:02:04] Alloy franchise model explained.

[00:03:40] Evolution of fitness business models.

[00:06:59] Transitioning to small group training.

[00:11:39] Overcoming client hesitations in training.

[00:13:32] Maximizing income potential.

[00:16:27] Naming process and "Alloy."

[00:19:24] Coach Cab's inspirational talk.

[00:21:28] Franchising challenges during COVID.

[00:24:10] Scaling a business for growth.

[00:27:36] Franchise challenges in fitness industry.

[00:30:59] Franchise business model simplicity.

[00:35:31] Franchise growth strategies.

[00:36:30] Coach Catalyst benefits.

[00:40:52] Challenges during COVID.

[00:43:16] Resilience of small business model.

[00:47:13] Franchisee relationship stages.

[00:49:27] Franchisee drop off rate.

[00:53:31] Growing a team dynamics.

[00:56:43] Earning the right for success.

[00:58:10] Franchise expansion strategies.

[01:01:43] Landlord responsiveness in real estate.

[01:06:30] Taco, burrito, or quesadilla?

[01:07:38] Last safe bastion of expression.

On this episode of the Coach Catalyst podcast, we sit down with the co-founder of Ancore, Isaac Lewis. Ancore is a revolutionary product in the fitness equipment industry, initially created in a garage with a 3D printer. From humble beginnings to being endorsed by professional sports teams like the NHL and Major League Baseball, Isaac shares the inspiring journey of Ancore's growth. Tune in to hear how two guys turned a great idea into a successful business that's making waves in the fitness market.

Episode Shownotes:

[00:03:18] A super accessible cable machine.

[00:04:24] Evolution of cable machines.

[00:09:28] Building a fitness prototype.

[00:10:54] 3D Printing Challenges.

[00:14:33] Sports teams using innovative equipment.

[00:17:03] The Supercoach Summit by Coach Catalyst.

[00:22:36] Balancing day job with startup.

[00:26:50] Manufacturing process challenges.

[00:27:50] Balancing demand in early days.

[00:31:32] Financing a startup business.

[00:36:23] Funding the business in early days.

[00:38:17] Overcoming initial skepticism in business.

[00:41:40] Building Early Relationships for Sales.

[00:43:35] Viral moment in business growth.

[00:50:13] Building a unique fitness product.

[00:53:43] Resistance mechanism design insights.

[00:56:41] Resistance levels and usage balance.

[00:59:16] Squat rack attachment popularity.

[01:00:23] Managing data for coaching clients.

[01:04:41] Evolution of business challenges.

[01:07:27] Unique value propositions.

[01:11:30] Growing as a leader.

[01:16:24] The story behind the name.

[01:19:48] Future product development plans.

[01:22:26] Specializing product for specific populations.

[01:26:32] Cartoon world preferences.

[01:29:09] Active on social media.

Join us on the Coach Catalyst podcast for another exciting episode! Brandon and Kevin, the brains behind Certified Functional Strength Coach (CFSC), are here to share their story. They noticed a common problem with fitness certifications—they lacked practical skills. Drawing from their experiences at MBSC, they decided to do something about it. Together, they created CFSC, focusing on real-world application. Join the conversation to learn about their ups, downs, and twists in building CFSC.

Episode Shownotes:

[00:02:55] Real practical education for coaches.

[00:03:43] Practical fitness education for real people.

[00:09:30] Personal branding and social media.

[00:14:32] Launching the first event.

[00:18:05] Event highlights and connections.

[00:19:04] Creating the right environment.

[00:24:19] Perform Better partnership success.

[00:26:27] Leveraging relationships for brand recognition.

[00:32:29] Coach Catalyst benefits.

[00:34:53] Partnership dynamics in business.

[00:38:37] Building Trust Through Educational Leadership.

[00:43:46] Equity agreement and ownership growth.

[00:45:37] Handshake agreements versus contracts.

[00:47:42] Entrepreneurial opportunities within gym industry.

[00:53:49] Evolution of Teaching Methods.

[00:57:31] Staff training and consistency.

[00:59:07] Certification business strategy.

[01:02:30] The importance of basics.

[01:06:00] Building a strong level one.

[01:09:44] Building strong business relationships.

[01:15:05] Breaking bread for business success.

[01:20:41] Willy Wonka cartoon world.

[01:21:34] Leadership lessons from historical figures.

[01:25:07] Coach Catalyst podcast offer.

In this episode of the Coach Catalyst podcast, Joel Jamison from Morpheus shares insights into innovative technology and hardware for improving cardiorespiratory fitness. Discover Morpheus's success story and its features like measuring HRV and optimizing fitness zones. If you're into product development, heart rate training, or simply love fitness tech, this episode is a must-listen for valuable insights and inspiration. Tune in now!

Shownotes:

[00:01:59] Morpheus origin story.

[00:04:37] Meeting Russian coach Val.

[00:07:23] Russian use of HIV in sports.

[00:11:43] HRV in training process.

[00:14:24] Heart rate variability.

[00:15:37] Importance of Heart Rate Variability.

[00:19:24] Individualized training approach.

[00:21:30] Launching Myoforce HRV in 2012.

[00:25:24] Funding and self-funding ventures.

[00:29:39] HRV certification in fitness industry.

[00:32:10] HRV measurement variability.

[00:34:01] Heart Rate Variability (HRV) measurement.

[00:39:30] Heart rate training zones.

[00:41:15] Training methods and cost adjustments.

[00:44:01] HRV technology development.

[00:46:36] Challenges with manufacturing in China.

[00:50:14] Challenges in Entrepreneurship

[00:54:52] Pivoting Morpheus into mass market.

[00:55:44] Social cardio and Morpheus app.

[01:00:59] The future of training.

[01:03:05] Personalized workout solutions.

[01:04:46] App and web portal integration.

[01:10:07] Entrepreneurial funding strategies.

[01:13:26] Morpheus website evolution.

[01:14:29] The HRV recovery secret sauce.

Welcome to the Coach Catalyst podcast, where we dive into the journeys of entrepreneurs who are making a difference in their industries. In this episode, we sit down with Dan, the CEO and co-founder of PushPress, to explore how prioritizing customer service and value can set businesses apart in competitive markets.

Ready to take your business to the next level? Tune in to hear the inspiring story of PushPress and how they are reshaping the fitness industry.

Episode Shownotes:

[00:03:07] Origin of PushPress idea.

[00:03:54] Burnout from coding into fitness.

[00:07:57] Gym payment rate negotiation.

[00:11:48] Building around payment system.

[00:13:38] Scrapping for startup revenue.

[00:19:12] The origin of PushPress.

[00:21:07] Buying the domain name.

[00:24:39] Building a customer-centric software.

[00:26:37] Overcoming investor skepticism.

[00:30:22] Building market differentiators.

[00:33:18] Pricing strategies for Google reviews.

[00:37:51] Launching a free product.

[00:43:05] Favorite part of the event.

[00:44:48] Building a unique gym software.

[00:47:58] Overcoming Business Challenges.

[00:51:45] Taking a leap of faith.

[00:55:24] Taking on investment during success.

[00:59:36] Hiring top-notch talent efficiently.

[01:01:05] Building a tiger team.

[01:07:10] Doing things that do not scale.

[01:09:26] Evolution of job roles.

[01:13:08] PushPress expansion plans.

[01:14:53] Investor's customer-centric approach.

[01:19:36] North Star metric and success.

[01:24:07] Switching to PushPress benefits.